Digital Copywriter – B2B Technology
Are you a bold, innovative marketing leader? Passionate about technology? Ready to raise the value of CMOs and their organizations? Eager to be a part of an energetic and fast-moving marketing culture? Aprimo is looking for you.
Aprimo is a category-leading marketing operations platform that frees marketers to focus on smart marketing by automating the five essentials: planning, spending, creation, distribution, and performance. Aprimo’s comprehensive suite improves time-to-market and maximizes a company’s marketing investment to drive revenue. Aprimo is headquartered in Chicago, with global R&D and customer support in Indianapolis, and international operations based in London. For more information, visit www.aprimo.com.
About the Opportunity:
As Digital Copywriter, you play a critical role in supporting the voice and brand of Aprimo across multiple channels and types of marketing materials and play a critical role in the development of Aprimo’s overall brand voice and customer experience.
This writer works within the Marketing Department and reports to the Creative Director; collaborating closely with Marketing management, Product Marketing, and Graphic Designers.
Key Writing Responsibilities:
This is a highly collaborative role that requires the understanding of our product offering and the B2B user experience while meeting a variety of project objectives including:
- Understand and support brand, tone, and voice
- Communicate complex information in a human and friendly way.
- Understand web development-related issues such as SEO, usability and navigation.
- Understand design thinking and user experience.
- Take an approach to content that starts with customer.
- Analyze web copy and competitors’ activity to maintain an edge.
- Research and develop content for our sector based audience, such as, Financial Services, Retail, CPG, and Life Sciences.
- Write a wide variety of materials including: Email campaigns, Product/service promotional literature, Website content, Press releases, Blogs, White Papers, Case Studies, eBooks, Video Scripts, Etc.
- Bachelor’s Degree in English, Journalism, Communication or a concentration in writing
- 4+ years of experience writing compelling b2b content and a strong foundation in technology (software a plus)
- Technical b2b marketing writing experience
- Demonstrated ability to understand technical concepts and market needs and translate into effective messaging for business audiences
- Multi-tasker – ability to effectively work on several projects at once
- Collaborative, creative self-starter
- Practical knowledge of marketing best practices and industry trends as it relates to lead generation, digital conversion, social media and SEO
To empower marketers to reach their full potential and continuously deliver value back to their organizations.
Aprimo is an Equal Opportunity Employer that does not discriminate against applications or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability where the individual is otherwise qualified, national or ethnic origin, or on any other basis where protected by local, state, or federal law.
Job Title: Digital Copywriter – B2B Technology
Location: Chicago, IL
Hours: Full Time