Content Operations for High Tech

Break Down Silos Across Global Teams and Get Experiences to Market Faster

High tech marketers are challenged with delivering on-brand, differentiated, and engaging content to prospects and customers before their competitors.

Aprimo gives marketers the capabilities they need to get on-brand experiences to market faster. With Aprimo, streamline all processes—from planning and content creation to analysis—and gain a global end-to-end view of all content, planning, work, and investments.

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Content Operations for High Tech

Aprimo Elevates High Tech

Empower global and local marketers to quickly create, localize, and reuse content in marketing campaigns and product launches.

Marketing

Empower global and local marketers to quickly create, localize, and reuse content in marketing campaigns and product launches.

Equip your sales teams with on-brand content that they can quickly access and share with prospects and customers.

Sales

Equip your sales teams with on-brand content that they can quickly access and share with prospects and customers.

Ensure global brand consistency with a single source of truth—rest easy knowing your partners are all using on-brand content.

Partners

Ensure global brand consistency with a single source of truth—rest easy knowing your partners are all using on-brand content.

Many of the World’s Leading Companies Enjoy the Benefits of Aprimo

Planning cycle times went from 30 days to 2-3 hours quarterly

Streamlined request process to capture everything at once and saw a 7x decrease in additional asks


The Technical Services team we worked with at Aprimo was fantastic

Marketing Technology Manager, Teradata

Aprimo’s Solutions for High Tech

Marketing Planning for Life Sciences and Manufacturing

Marketing Planning

Ensure your marketing investments are optimized for the future with effective planning and performance insights.

Aprimo Work Management for Manufacturing

Marketing Work Management

Empower teams to streamline and automate all the work and project management required to deliver consistent experiences.

Aprimo DAM for Manufacturing

Digital Asset Management

Gain a global, single source of truth for all your brand content, and easily localize at lower costs, to improve customer experiences.

Demystify Agile Marketing

Modern marketing is defined by personalized customer experiences. Agile marketing is how you do it. Learn everything you need to know about Agile marketing in this whitepaper.

Proven Benefits of Aprimo for High Technology Organizations

Simplify and streamline your content operations to deliver engaging customer experiences quickly.

Get Content to Market Faster

Get Content to Market Faster

Eliminate work about work. Break down silos and reduce the friction of delivering experiences in market.

Create an Experienced-Focused Organization

Create an Experienced-Focused Organization

Free up time to focus on the work that really matters—delivering high-value experiences into market.

Produce Higher Value Content and Campaigns

Produce Higher Value Content and Campaigns

Spend time and effort on work that drives outstanding business outcomes.

Work with Agility 

Work with Agility

Move faster and respond better to the changing market using Agile marketing practices.

Take Action with Insights

Take Action with Insights

Get simple, interactive reports to see what’s working and what needs improvement.

Recommended Resources

The Aprimo Blog: The Myth of the Good Enough Customer Experience

The Myth of the "Good Enough" Customer Experience

If customer experience is your company's main differentiator, "good enough" is nowhere near good enough.

The Aprimo Blog: DAM vs. CCP vs. EFSS

DAM vs CCP vs EFSS

How is DAM different from an app like Dropbox? Here's everything you need to know.

State of Agile Survey

State of Agile Survey

A survey of tracking where Agile is heading in the future and how Agile will win the battle against marketing inertia.

DAM & Work Management on One Platform

In this session you'll learn how Red Hat uses Aprimo PM to make their teams more effective, and how they eliminated spreadsheet chaos with Aprimo DAM.

Your Content Can Do More For You

Aprimo helps your teams work better together to get the absolute most ROI from your content. Better returns, less email, more streamlined collaboration—Aprimo does that and much more for your teams.