Consumer Packaged Goods
Meeting the challenges of shifting consumer expectations while remaining streamlined and agile
Consumer demands have reached an unprecedented high, resulting in no shortage of projects and tight deadlines for marketers. Unique customer experience, personalized communications, timely and relevant messaging are all objectives marketers are working hard to meet.
Aprimo enables consumer marketers to remove the chaos out of their marketing organization and introduce streamlined process, detailed budget management, and alignment with organizational objectives, allowing our customers to focus on creativity and innovative customer experiences.
Food & Beverage
Health & Beauty
Household & Durable Goods
Central Point of Marketing Truth
Aprimo provides one system to centralize and manage all marketing data for efficient delivery, communication, collaboration and reporting across brands and products.
Aprimo provides the flexibility to support differences in channels used to execute while remaining consistent in offers and brand messaging.
Speed to Market
Aprimo helps streamline and make production more efficient, helping you to do more with less.
Visibility into spend and alignment to organizational objectives
Aprimo allows you to align and streamline strategies from different brands and product lines, as well as manage and understand budgets by product/category, region, and department.