The Forrester Wave™: Marketing Resource Management, Q4 2019

Aprimo MRM Software Is a Forrester Wave Marketing Leader

Are you ready to explore the next step for optimizing your marketing success? Is that step building on your current ecosystem, buying your first true marketing platform, or switching to a new platform. Wherever you are on your platform journey, Aprimo can be your trusted adviser, helping you determine the best path forward for your business.

Aprimo has the technology, expertise and leading practices to support you on your journey, receiving the highest scores possible from Forrester Research, Inc. for brand management, collaboration tools, and budgeting criteria.


Aprimo’s strengths include strong support for core DAM capabilities like search, digital rights, and rendition management and has best-in-class support for work-in-progress assets as well.

- The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019

Global Brands Across Industries Choose Aprimo, a Recognized Leader in Digital Asset Management (DAM) by Forrester

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Forrester Wave™ Customer Experience Management: Aprimo 5.0/5.0 Categories Include

Aprimo received the highest scores possible in 20 criteria, including:

  • Work-in-progress assets Enterprise platform integrations
  • Product vision
  • Content performance analytics
  • Metadata and taxonomy
  • Scalability
  • And many more

Get Your Copy of Forrester Wave™ Digital Asset Management