The Forrester Wave™: Top DAM for Customer Experience, Q4 2019
From One Leader to Another – Let Us Be Your Expert Advisor
As a Forrester Wave Marketing Leader, we have the expertise to guide marketing leaders like you on your journey to marketing excellence. DAM is an essential component for today’s modern marketing platform – driving sustained productivity and great customer experiences. As your trusted adviser, we can help you make a carefully considered decision about how DAM can fit into your MarTech stack.
Aprimo has the technology, expertise and best practices to support you on your journey, receiving the highest possible scores in Forrester’s DAM Wave in 20 criteria.
Aprimo’s strengths include strong support for core DAM capabilities like search, digital rights, and rendition management and has best-in-class support for work-in-progress assets as well.
Aprimo received the highest scores possible in 20 criteria, including:
- Work-in-progress assets Enterprise platform integrations
- Product vision
- Content performance analytics
- Metadata and taxonomy
- And many more