Purpose-Built DAM Platform for Must-Have Compliance
Aprimo helps pharma marketers get their approved, compliant, on-brand content into channels at the speed of digital—with peace of mind.
See it in action for yourself.
DAM for Pharmaceutical Marketing Teams
Improve Your Pharmaceutical Content Marketing Management and Operations with Aprimo Digital Asset Management (DAM)
Manage the entire content lifecycle and ensure regulatory compliance. Aprimo DAM gives pharmaceutical marketing teams of all sizes productivity management, internal collaboration, and asset management capabilities. Manage your resources better, track project budgets, and get your compliant content in front of patients faster.
See it in action for yourself!
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Leading Pharmaceutical Companies Trust Aprimo DAM Software for Digital Asset Management
Get the brand planning, budgeting, and content management capabilities you need to efficiently create, manage, and review your content. Then get it swiftly into the hands of your customers. Our digital asset management solution is ideal for any pharma organization: brand developers, research and development, and generics.
Ensure Compliance with Pharmaceutical Advertising Laws
Avoid regulatory fees and keep all marketing activities and content compliant. Aprimo DAM offers robust audit trails, rights management, and reference and claims management. Easily adhere to direct- to-consumer advertising regulations and be ready for MLR reviews.
Improve Content Operations
Manage content production, internal reviews, and approvals from start to finish with Aprimo DAM. Review and approve content faster. Save time with AI-powered automation, automated workflows, notifications, and in-app reviews.
Keep Your Marketing Content Consistent
Take control of consistent branding and messaging by centralizing your content management with our insurance marketing DAM. Give internal users and partners access to the things they need to do their best work—and nothing more. Versioning control and a history view helps you ensure the right content is going out to the right audiences on the right channels, or find and fix mistakes fast.
Tap Into Our Pharmaceutical Marketing Experts
Get more from your DAM and your content with our in-house life sciences team that’s here for you every step of the way. Join our life sciences marketing customer community to share ideas and best practices, plus you can learn from your peers.
Learn More About Your Pharmaceutical Content Performance
Combine upstream and downstream performance data to create useful, interactive reports that pinpiont marketing content that resonates with your audience, what’s not hitting the mark, and what was worth the effort. Gain key insights into your buyers based on their engagement with your content so you can improve your messaging and use the most effective channels.
DAM Software that Puts Your Pharmaceutical Digital Marketing Strategies to Work
Pharma marketers face unique content compliance challenges. Aprimo can help you ensure every type of content you create—social media posts, ads, case studies, promotional materials, and more—is ready for internal approval, meets all compliance requirements, and is aligned with industry regulations. With improved content marketing operations, you keep better track of marketing materials across their lifecycle.
- Better customer experience through centralized enterprise content management
- Streamlined ability to market your products and services at speed and at scale
- Improved business processes and document management
- Stronger adherence to industry marketing rules and regulations
- Compliance with direct-to-consumer pharmaceutical advertising laws
- Preparation and digital paper trails for MLR reviews
Our software helps pharmaceutical content marketers put their strategies into action, and your approved content into the hands of your target audience.
Balance Marketing Agility with Compliance at the Speed of Digital
Think you can’t have compliant AND agile marketing? Think again! With Aprimo, you can use a repeatable, auditable process to expedite content development so you can populate channels quickly.
Collaborate with Agencies and Suppliers with a Compliant Pharmaceutical Marketing Solution
By centralizing content development, you bring all your projects and resources into Aprimo’s compliance environment. You can also give agencies and suppliers access, so they can respond quickly to your request and assignments with proposals, work for review, or finished work product. Aprimo’s built-in audit trails help you track work every step of the way.
Mitigate Financial Risk and Improve Reputation Management
With all activity in a single place, pharmaceutical marketers gain a holistic view to run marketing with accountability. Role-based access gets users the information they need and the right functionality to achieve their goals.
Recommended Resources for Pharma Marketers
Content Lifecycle Management in Regulated Industries
Regulatory Review Isn’t Your Biggest Problem—It’s Content Operations.
Deconstructing FDA 2253 Requirements and What That Means for the Content Lifecycle
Creating content that strikes the right note in each and every locality takes a lot of effort—and that's before regulatory review comes in. Find out how Aprimo helps turn regulatory mountains into molehills.
On-Demand Webinar: How a Change Agent Transformed Digital Asset Management within CVS Health
A single change agent can have a big impact. Learn how Laura Patterson, 3X DAM architect, brought order to content chaos at CVS Health by pushing for automated, cloud-based workflows.
Make Your Pharmaceutical Marketing Content Do More with DAM
Gain the most from your approved content with Aprimo. Deliver consistent, engaging, and compliant content to your patients at scale.