Purpose-Built DAM Platform for Must-Have Compliance
Aprimo helps banking industry marketers get their approved, compliant, on-brand content into channels at the speed of digital—with peace of mind.
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DAM for Bank Marketing Teams
Improve Your Bank Content Marketing Management and Operations with Aprimo Digital Asset Management (DAM)
Manage the entire lifecycle of your content. Aprimo DAM gives bank marketing teams of all sizes productivity management, internal collaboration, and asset management capabilities. This means you can better manage your resources, track project budgets, and get your compliant content in front of your customers faster.
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Aprimo was a critical technology
When I was CMO at Santander Bank, Aprimo was a critical technology to help me effectively manage a large team and market with confidence.
- Barbara Glasser, - Financial Services CMO
Leading Banks Trust Aprimo DAM Software for Digital Asset Management
Get the brand planning, budgeting, and content management capabilities you need to efficiently create, manage, and review your content. Then get it swiftly into the hands of your customers. Our bank digital asset management solution is ideal for any banking organization: retail banks, commercial banks, mutual banks, investment banks, online banks, credit unions, or private banks.
Ensure Compliance with Marketing Regulations for Banks
Avoid regulatory fees and keep all marketing activities and content compliant. Aprimo DAM offers robust audit trails, rights management, and reference and claims management. Easily adhere to FINRA marketing rules, Regulation DD (Truth in Savings Act), Sarbanes-Oxley (SOX), fair lending laws, and more.
Improve Content Operations
Manage content production, internal review, and approvals from start to finish with our digital asset management system. Review and approve content faster. Save time with AI-powered automation, automated workflows, notifications, and in-app reviews.
Keep Your Marketing Content Consistent
Take control of consistent branding and messaging by centralizing your content management with our bank marketing DAM. Give internal users and partners access to the things they need to do their best work—and nothing more. Versioning control and a history view helps you ensure the right content is going out to the right audiences on the right channels, or find and fix mistakes fast.
Tap Into Our Banking Industry Experts
Get more from your DAM and your content with our in-house financial services marketing team that’s here for you every step of the way. Join our financial services marketing customer community to share ideas and best practices, plus you can learn from your peers.
Learn More About Your Bank Marketing Content Performance
Combine upstream and downstream performance data to create useful, interactive reports that pinpoint marketing content that resonates with your audience, what’s not hitting the mark, and what was worth the effort. Gain key insights into your buyers based on their engagement with your content so you can improve your messaging and use the most effective channels.
DAM Software that Puts Your Digital Marketing Strategies to Work
Bank and credit union marketers face unique content compliance challenges. Aprimo can help you ensure every type of content you create—social media posts, ads, case studies, promotional materials, and more—is ready for internal approval, meets all compliance requirements, and is aligned with industry regulations. With improved content marketing operations, you keep better track of marketing materials across their lifecycle.
- Better customer experience through centralized enterprise content management
- Streamlined ability to market your products and services at speed and at scale
- Improved business processes and document management
- Stronger adherence to industry marketing rules and regulations
- Compliance with FINRA marketing rules, Regulation DD, and other bank marketing regulations
Our software helps bank content marketers put their strategies into action and your approved content into the hands of your target audience.
Balance Marketing Agility with Compliance at the Speed of Digital
Think you can’t have compliant AND agile marketing? Think again! With Aprimo, you can use a repeatable, auditable process to expedite content development so you can populate channels quickly.
Collaborate with Agencies and Suppliers with a Compliant Bank Marketing Solution
By centralizing content development, you bring all your projects and resources into Aprimo’s compliance environment. You can also give agencies and suppliers access so they can respond quickly to your request and assignments with proposals, work for review, or finished work product. Aprimo’s built-in audit trails help you track work every step of the way.
Mitigate Financial Risk and Improve Reputation Management
With all activity in a single place, marketers across your banking organization gain a holistic view to run marketing with accountability. Role-based access gets users the information they need and the right functionality to achieve their goals.
Recommended Resources for Bank Marketers
Content Lifecycle Management in Regulated Industries
Learn how to create, approve, review, and reuse all of the content your team dreams up—while ensuring every piece of it meets regulations—in this webcast.
The Future of Fin Serv: Balancing Digital Demand & Disparate Teams
The pandemic has created a new reality for Financial Services companies, and they need to adapt quickly. Read how Agile marketing and Content Operations solutions can help.
Take Control of The Marketing Chaos in Financial Services
Bringing order to the chaos of modern marketing is no longer optional, it’s essential. Learn how to bring order to the chaos in this blog post.
Make Your Bank’s Marketing Content Do More with DAM
Gain the most from your approved content with Aprimo. Deliver consistent, engaging, and compliant content to your customers and prospects at scale.