Why Technology is Essential in the Quest for OmniChannel Marketing
Multichannel marketing is not a new or novel practice. But over the past few years, it’s become a bigger quest for marketers to manage. Modern marketers have increasingly recognized the …Read Article
Why Focusing on Customers Creates Positive Experiences
Your organization’s marketing activities should no longer solely focus on your products or services. Instead, they should focus on your customers–and creating a positive, collective experience whenever and wherever they …Read Article
What in the World is Distributed Marketing?
Distributed marketing is a term that has been floating around the marketing space for quite some time now, but is still a concept new to many marketers. What is distributed …Read Article
Transform non-working marketing spend into working media and content [Mind the Gap Series]
Marketing expenses fall into two categories – working and non-working marketing spend. As marketers develop campaign budgets, they take into account the anticipated working spend required — i.e. the money …Read Article