Aprimo Sync! Nashville

May 15-16, 2019

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Aprimo Sync! United States

Nashville, TN
May 15-16, 2019

Join us for a great experience where Aprimo experts, customers, and industry leaders cover the essentials to operationalize your business and start your transformation for today's marketing world.

Why attend:

Aprimo Sync! 2019 will deliver an elevated, immersive experience that stands out from other top-level industry events. Building on the success of our past conferences, it will have an eye on the future of our industry with a focus on content, operations, and performance.

This year’s event will feature an agenda dedicated to helping you amplify your customer experiences and all the resources involved in delivering them.

The value your team will receive from attending Aprimo Sync! 2019 will greatly exceed any ROI you’re expecting or have experienced from previous Sync! events. Your added investment this year will help us provide:

  • A more expansive venue that allows for a higher caliber of programming
  • Peer-driven interactive discussions with highly respected industry thought leaders
  • A customized Aprimo master class exclusively designed for attendees
  • On-site and off-site networking opportunities with peers and leaders
  • Exciting after-hours entertainment at a renowned local venue
Who should attend?

Marketers and customer experience team members from all levels of your organization. From System Administrators to the CMO, there’s something for everyone!

Thank you to our Title sponsor!

Can't make it to Aprimo Sync! Nashville? Check out Aprimo Sync! Barcelona.


Day 0 – Tuesday, May 14th

Afternoon MasterClass, and Pre-event Charity Golf Outing

Day 1 - Wednesday, May 15th
9:00 am – 9:30 amRegistration and Breakfast
9:30 am – 9:45 amWelcome
John Stammen, CEO, Aprimo
Ed Breault, VP of Marketing, Aprimo
9:45 am - 10:45 amKeynote Presentation:
Shar VanBoskirk, Principal Analyst, Forrester
Please see the keynote tab for more details
11:00 am – 12:00 pmEvolution of the Content Experience
Ed Breault, VP of Marketing, Aprimo
12:00 pm – 1:30 pmLunch - Birds of a Feather Networking
Expo Hall Open
1:30 pm – 2:15 pmCustomer Success Story
2:30 pm - 3:15 pmVision of Aprimo
David Schweer
3:15 pm – 4:30 pmCustomer Panel Discussion: The Future of Marketing - How are you planning for it?
Facilitated by: Shar VanBoskirk, Principal Analyst, Forrester
4:30 pm - 5:30 pmVisit the Sponsors / Demo Pods
6:00 pm - 9:00 pmEvening Activity: Whiskey Row
Day 2 - Thursday, May 16th
9:00 am – 9:30 amBreakfast
9:30 am – 10:30 amAprimo Insights - Prove Your Experience ROI
Lorna Loney, VP, Operations Solutions, Aprimo
Jim Cavedo, VP of Content Solutions, Aprimo
10:40 am – 11:40 amCustomer Success Story
11:50 am – 12:30 pmThe Aprimo Roadmap
Kevin Souers, CPO, Aprimo
12:30 pm – 1:45 pmLunch & Expo Hall
1:45 pm – 2:15 pmDrive End User Adoption
Convergence of DAM and Production Workflow
Francisco Ruiz, SVP Advisory Services & Practice Development, EMMsphere
Follow Up w/ Product
2:30 pm – 3:00 pmManage by Metrics
Content Lifecycle
Lisa Sharapata, Sr. Director of Brand & Content, Aprimo
Follow Up w/ Product
3:15 pm – 3:45 pmConfiguration/Best Practices2025 Ready: How to Plan and Create Highly Atomized, Theme-Based Content
David Schweer, Product Marketing Director, Aprimo
Follow Up w/ CS
4:00 pm – 5:00 pmWhat to do on Monday?
Ed Breault, VP of Marketing, Aprimo

Keynote Speaker: Shar VanBoskirk

Can the GDPR Save Customer Experience Management (From Itself)

Today we’re told that customer experience management (CXM) is an inescapable imperative, the primary determinant of organizational success or failure, and the sole means of sustainable competitive advantage. For years, executives have named CXM a top priority, vendors have created amazing CXM solutions, and companies have invested time, money and resources. And yet, every major global consumer survey reconfirms that CXM has failed. Add to this complexity, the fact that the new General Data Protection Regulation (GDPR) is seen by many marketers as the coming “datapocalypse”. How will digital marketers survive? Fear not, because in this session Dr. Tim Walters, principal strategist and privacy lead at The Content Advisory, will present two key ways brands can completely reorient their CXM processes, technologies, and strategies. Additionally, Dr. Walters will illustrate actionable ways that brands can actually leverage the GDPR to address this crippling “trust deficit” among consumers.

Aprimo Sync! 2019 - Nashville, Keynote Speaker: Shar VanBoskirk from Forrester
Shar VanBoskirk

VP, Principal Analyst Serving CMO Professionals

A little more about Shar

Shar helps CMOs lead customer-obsessed strategies at their firms while also transforming their marketing functions to deliver brand experiences that are relevant to empowered customers. Her specific research focuses on marketing strategy, budgets, staffing, organization, and creating an operating model for customer obsession.

Shar has spent many years helping clients create optimal digital marketing teams and programs, leveraging research on email marketing, consumer psychology, storytelling, and digital maturity. During her 18 years with Forrester, Shar has been instrumental in the development of many of the company's marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Master Class

Join Aprimo’s solution experts for our specially designed 2019 Sync! Master Class. Comprising 3 unique sessions, this Master Class will lay out Aprimo’s vision for how leading organizations must evolve how they look at their marketing efforts, content, and performance. We will cover how viewing the entire content lifecycle, from ideation to customer experience, holistically can drive increasing value to their organization.

Get a glimpse into the future as we discuss why this type of move is so critical, be inspired to make changes in your own organization, and then gain a hands-on demonstration of how the Aprimo Platform delivers on much of this vision today. These 3, 90-minute sessions, which focus on areas of Content, Operations, and Performance, might just be the most impactful part of your Sync! experience.

Charity Golf Outing

Join Aprimo's customers, partners and team members supporting SOS Children's Villages by playing a round of golf at the beautiful Hermitage Golf Courses. The scramble format outing will be played the afternoon of Tuesday, May 14th with transportation being provided from downtown Nashville departing at approximately 11:30 AM and returning around 6:30 PM. Rental clubs will be available at the course for an additional fee. Any questions please contact Matt Severt at matt.severt@aprimo.com.

Aprimo Sync! 2019 Nashville Charity Location: Hermitage Golf Course
Hermitage Golf Course

3939 Old Hickory Boulevard
Old Hickory, TN 37138

APEX Awards

Aprimo APEX Awards

Aprimo “APEX” Awards, [APrimo EXcellence]

These awards are designed to recognize Customer and Alliance Partners of Aprimo who drive Marketing Excellence through the use of Aprimo solutions within the Aprimo community and demonstrate tangible ROI while achieving the Aprimo Advantage. There are 5 categories, 3 are customer self-nominating.


Nashville, Tennessee, Music City Center
Nashville Music City Center

201 5th Ave S.
Nashville, TN 37203


Aprimo has secured two room blocks at hotels located an easy walk from the Music City Center venue. Please secure your room early, as rooms go quickly!

Nashville, Tennessee, Hampton Inn

310 4th Ave South
Nashville, TN 37201
(615) 277-5000

Room pricing starts at $289 /night plus applicable taxes.

Nashville, Tennessee, Holiday Inn
Holiday Inn Express Nashville Downtown Conference Center

920 Broadway
Nashville, TN 37203

Room pricing starts at $269/night plus applicable taxes.

Call in to make your reservations directly at 877-HIE-STAY (877-443-7829) with the identifier of Aprimo or book online. If you are wanting to reserve nights outside of May 14-16th, please contact the hotel directly at 615-244-8188 with the block code APS.

Other unaffiliated nearby hotels

Nashville, Tennessee, Hyatt Place
Hyatt Place Nashville Downtown

301 3rd Ave S
Nashville, TN 37201
(615) 687-9995

Nashville, Tennessee, The Westin
The Westin Nashville

807 Clark Pl
Nashville, TN 37203
(615) 248-2800

Nashville, Tennessee JW Marriot
JW Marriott Nashville

201 8th Ave S
Nashville, TN 37203
(615) 291-8600

Sponsor Aprimo Sync! 2019 United States

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities--from ideation to distribution--involved in delivering exceptional brand experiences. Aprimo is headquartered in Chicago, with global R&D and customer support in Indianapolis, and international operations based in London.

Aprimo Sync! is an opportunity for Aprimo customers to learn about coming product innovations, hear from industry thought leaders, network, share best practices, and build deeper relationships with Aprimo and our partners. This will be a two-day event located in Nashville on May 15-16, 2019.

To learn more about sponsoring Aprimo Sync! 2019 download the prospectus or contact Kristi Roehr at kristen.roehr@aprimo.com.

Thank you to our sponsors!








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Aprimo Sync! Nashville Pricing

May 15-16, 2019

 Individual PricingPer Person Group Pricing
(3+ attendees)
Super Early Bird Pricing
Until 12/31/2018
Early Bird Pricing
01/01/2019 Until 03/15/2019
Standard Pricing
03/16/2019 Until 05/08/2019
Last Minute Registration
05/09/2019 Until 05/15/2019
$695Not Applicable

Pre-event Master Class Registration – FREE

Class will be held May 14, 2019 in the afternoon. Limited space is available!

Pre-event Charity Golf Outing – $150/person

Tee time will be May 14, 2019 in the afternoon. All proceeds will benefit SOS Children’s Villages.

Register for Aprimo Sync! 2019 in Nashville

Please register by May 8, 2019 to guarantee your seat.

A portion of our registration fees will be benefiting SOS Children’s Villages, an organization working to protect and care for children around the world. Thank you for helping Aprimo give back to a great organization!

Ready to Take the Next Step?

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