Aprimo Sync! Nashville

May 15-16, 2019

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Aprimo Sync! United States

Nashville, TN
May 15-16, 2019

Join us for a great experience where Aprimo experts, customers, and industry leaders cover the essentials to operationalize your business and start your transformation for today's marketing world.

Why attend:

Aprimo Sync! 2019 will deliver an elevated, immersive experience that stands out from other top-level industry events. Building on the success of our past conferences, it will have an eye on the future of our industry with a focus on content, operations, and performance.

This year’s event will feature an agenda dedicated to helping you amplify your customer experiences and all the resources involved in delivering them.

The value your team will receive from attending Aprimo Sync! 2019 will greatly exceed any ROI you’re expecting or have experienced from previous Sync! events. Your added investment this year will help us provide:

  • A more expansive venue that allows for a higher caliber of programming
  • Peer-driven interactive discussions with highly respected industry thought leaders
  • A customized Aprimo master class exclusively designed for attendees
  • On-site and off-site networking opportunities with peers and leaders
  • Exciting after-hours entertainment at a renowned local venue
Who should attend?

Marketers and customer experience team members from all levels of your organization. From System Administrators to the CMO, there’s something for everyone!

Thank you to our Title sponsor!

Can't make it to Aprimo Sync! Nashville? Check out Aprimo Sync! Barcelona.


Day 1 - Wednesday, May 15th


Time Session
9:00 am – 9:30 am Registration and Breakfast
9:30 am – 9:45 am Welcome

John Stammen, CEO, Aprimo
Ed Breault, VP of Marketing, Aprimo
9:45 am - 10:45 am Keynote Presentation:

The Eye of The Tiger: Getting Your Marketing Function The Edge It Needs To Best Competitors

Shar VanBoskirk, VP, Principal Analyst, Forrester

You know your marketing function doesn't currently align with your empowered customers' wants and desires. And you are energized to evolve. But you don't know who you need, how to organize them, or what processes you should reinvent in order to make sure your marketing team has the eye of the tiger. This session will profile the approach and resources you need to change Marketing from the "make it pretty department" into a strategic driver of enterprise-wide customer obsession.
11:00 am – 11:45 am Breaking through: Evolving Content, Operations and Performance

Ed Breault, VP of Marketing, Aprimo

A new experience battlefront has emerged, forcing organizations and brands to rethink usage of content, operating model designs and business performance. In this session we will unpack examples of how expectations are changing between companies, brands and customers. Then as professionals what we can do to break through the micro and macro barriers allowing our companies and brands to evolve-forward to meet this ever-changing dynamic.
11:45 pm – 12:30 pm Addressing Challenges Within Marketing Plan and Spend Management

Speakers: Jason Galloway, U.S. Marketing Transformation & Technology Lead, KPMG
Brett Molotsky, Sr. Director, Global Regulated Industries, Aprimo

Marketing departments face constant pressure to develop data-backed, customer-centric strategies that generate a return on investment. Marketing leaders are under pressure to do more with less due to declining marketing budgets, and need tools to help drive efficiency in spend, automate key marketing processes, and effectively manage their marketing content.

Join us as we discuss these issues and learn how to:
  • Better understand the factors driving marketing costs and identify efficiencies.
  • Enhance the value from every dollar of marketing spend
  • Better understand and accurately measure customer lifetime value
  • Identify marketing metrics that are relevant, insight driven, and reliable.
12:30 pm – 1:30 pm Lunch - Birds of a Feather Networking
Expo Hall Open
12:45 pm – 1:15 pm Remaining Agile, Reducing Risk

Brett Molotsky, Sr. Director, Global Regulated Industries, Aprimo

Markets change, often quickly. You’re being asked to adapt, to respond, and to produce – more content, more quickly, and into more channels than ever. But speed brings risk and the stakes are high. How can your organization manage the risk while also getting more content into the market?

In this session, we will look at the seemingly conflicting desires to produce more content, while also reducing the legal and regulatory risk of that content. Having the right outlook toward compliance, regulatory needs, and the way your company does business can mean the difference between being “agile,” and being reckless.

*Ideal for customers whose marketing and promotional materials are subject to external regulatory or compliance review, this session focuses on the balance between content production pressures (quantity, speed, flexibility) and maintaining corporate and regulatory standards (SOP, regulatory submission, audit), and how you can leverage Aprimo to support both.
1:30 pm – 2:15 pm Customer Success Story: The Home Depot

Rebecca Hood - Sr. Analyst, Digital Asset Management, The Home Depot
Leslie Neal - Manager, MarTech Product Management, The Home Depot

Join Rebecca Hood, Senior Analyst, Digital Asset Management and Leslie Neal, Manager, MarTech Product Management, at The Home Depot as they share their experience building a true DAM practice, the pitfalls along the way, and how it relates to their marketing technology stack. Hear the details about this leading home improvement retailer’s full transformation journey.
2:30 pm - 3:15 pm Optimizing your CX Journey with Experience Building Blocks

David Schweer, Director of Product Marketing, Aprimo

Throughout its history, Aprimo has walked alongside marketers as they rode the productivity boom of the early 2000s and the data-driven marketing mindset shift of early 10s. We’re at an exciting time where breakthroughs in technology are meeting customers in their moment of evolution to deliver the holy grail of marketing: experience optimization by holistic marketing ROI. While this is no small undertaking, we predict that by 2025, experience leaders will be measuring the return on investment down to the individual content “CX building blocks” and making shifts to the customer experience to drive new revenue driven by these insights.

To enable marketers to do this, the Aprimo platform is evolving to offer new capabilities and harness innovative new technology to radically redefine how you take ideas and turn them into an engaging experience. Join David Schweer in this session to hear the market predictions and how Aprimo will support these advances to make your business a leader in your market today and well into 2025 and beyond.
3:15 pm – 4:30 pm Customer Panel Discussion: The Future of Marketing - How are you planning for it?

Marketing in 2025 may not “look” that much different than today, but the teams, culture, processes, and teams that make it happen certainly will! In this panel, led by Forrester’s Shar VanBoskirk, we’ll interview three enterprise marketing leaders about the current and future state of marketing technology. We'll unpack things like aligning to a broad vision, setting up teams to be in the right places with the right capabilities, and driving successful technology adoption.

Facilitated by Guest Speaker: Shar VanBoskirk, VP, Principal Analyst, Forrester

Greg Milosovic, Sr. Manager, Marketing Operations, Red Hat
Robbyn Tangney, Operational Initiatives Manager, Wells Fargo
Laura Patterson, Manager, Aprimo DAM & Digital Asset Management, CVS Health
4:30 pm - 5:30 pm Visit the Sponsors / Demo Pods
6:00 pm - 9:00 pm Evening Activity: Whiskey Row

Dierk’s Bentley’s Whiskey Row Nashville
400 Broadway
Nashville, TN 37203
Day 2 - Thursday, May 16th


Time Session
8:15 am – 9:00 am Aprimo Partner Community – Program Launch

Dave Briede, Director, Alliances, Aprimo
Alex Carr, VP of Operations: Alliances and R&D, Aprimo
Michael Lummus, VP, Strategy and Chief of Staff, Aprimo

Hear about all the exciting changes coming in Aprimo’s partner program! This session will provide an introduction to all the program details, including the new tiers and benefits. You’ll also learn how Aprimo is making it easier for partners to work with us.
9:00 am – 9:30 am Breakfast
9:30 am – 10:30 am Aprimo – Art of the Possible

Lorna Loney, VP of Operations Solutions, Aprimo
Jim Cavedo, VP of Content Solutions, Aprimo

Technology is ever evolving and with the emergence of things like 3D, Content Atomization, and Augmented Reality into the marketplace, driving the ultimate customer experiences, it’s essential as marketers you also take advantage of new technology!

You know that Aprimo is the pioneer in content lifecycle management and that our platform continues to innovate rapidly, which is why we invite you to come and learn how you can take advantage of the recent additions to our Experience Command Center.

The introduction of Artificial Intelligence, Recommendation Engines, Modelling & Analytic tools etc. into Aprimo will not only allow you and your teams to further optimize efficiency, automate non value add tasks, eliminate the daily frustrations when searching for poorly tagged content, but ultimately make it easier to keep up with consumer demands for engaging experiences with your brand.

Imagine the art of your possible if your teams could Ideate, Plan, Budget, Create, Distribute, Manage, Reuse, Retire, and Analyze your customer experiences in one platform.
10:40 am – 11:10 amCustomer Success Story: Focus on the Family

Janice McKaughan - Sr. Manager, Marketing Operations and Data Services

Join Janice McKaughan - Sr. Manager, Marketing Operations and Data Services at Focus on the Family as she shares their transformational journey from early creative operations, to becoming data-driven, using operational data, performance measurement, and a platform approach to achieve a clearer view of their marketing effectiveness.
11:10 am – 11:40 am People and Process – the Key to Technology Adoption

Lindsey Hawkins, Global VP/ Group Business Director, ICP
James Talbott, Global Brand Asset Manager, ICP

For a technology program to succeed, it’s important to consider the people involved; their roles and their responsibilities. This presentation will be an introduction to best practice in this area.
11:50 am – 12:45 pm The Aprimo Roadmap

Kevin Souers, CPO, Aprimo
12:45 pm – 1:45 pmLunch & Expo Hall
1:45 pm – 2:15 pmDrive End User Adoption

Jenelle Kueter, Customer Success Prinicipal, Aprimo
Carolyn Ghaie, Director, Customer Journey, Aprimo

Whether you are rolling out Aprimo for the first time or expanding the usage of Aprimo into your organization, in this session you’ll learn strategies and techniques that you can take back to your team to drive high end user engagement and adoption.
Convergence of DAM and Production Workflow: a Combination to Drive Adoption, Compliance & Productivity

Francisco Ruiz, SVP Advisory Services & Practice Development, EMMsphere

As DAM platforms expand their native workflow capabilities, and Marketing Resource Management platforms get smarter about embedding DAM within their sophisticated Production Workflow engines, an increasingly compelling opportunity exists to take advantage of the DAM + Workflow combination across the enterprise.

Why is this combination important? Where do you start? What key things should you do to capture the potential?

This session will explore how marketing organizations can take a more holistic view of their combined DAM + Workflow capabilities. It will also discuss ideas on how a clever combo of DAM + Workflow can improve platform adoption, asset compliance and operational productivity.
Follow up Q&A on Product Roadmap Deep Dive

Petra Tant, VP Product Management, Content Cloud, Aprimo
Eric Teitsma, VP of Product, Aprimo

After you’ve heard Kevin Souers and team unveil the latest roadmap and innovations on the main stage, attend this session for a more intimate discussion with Aprimo Product Strategists. This session will cover more detail across the Aprimo platform, but also be an opportunity for questions and answers!
2:30 pm – 3:00 pm Manage by Metrics

Matt Garofalo, Principal Consultant, Professional Services, Aprimo
Rae-Ann Hunt, Customer Success Principal, Aprimo

This session will dive into the process by which Aprimo customers are deriving value from metric-driven decision making. The presentation will explore successful use case examples, as well as clear action steps that attendees can take to begin moving their organization toward a more mature metrics model.
Content Lifecycle Workshop

Lisa Sharapata, Sr. Director of Brand & Content, Aprimo

As consumer expectations evolve - marketing organizations need to evolve too. In order to create great brand experiences, you need to manage your Content Lifecycle. All content moves through a lifecycle regardless of type, format, channel, or platform, it’s all ideated, planned, created, managed, distributed, and (hopefully) measured.

In this workshop we will evaluate what gaps, strategies, processes, and technologies you have in place for each phase of the Content Lifecycle and walk away with a road map to ensure a steady state of content flow, with flexible and responsive processes that lead to low operational risk and great brand experience.
The AI Crash Course

Petra Tant, VP Product Management, Content Cloud, Aprimo

This session will cover what’s cooking in our R&D lab and give more insights on artificial intelligence and machine learning.

In this session, R&D will share previews of upcoming AI functionality and prepare you for picking up AI in your organization by covering following topics:

Before you start, what you should know on artificial intelligence and machine learning

What can you expect from Aprimo AI?

How real is the AI magic for you? Should you invest in AI?

What can you do to get the most out of AI, how can you make AI more successful?

How AI influences your way of working (thinking)
3:15 pm – 3:45 pmBuilding Marketing Agility Using Aprimo

Raviv Turner, Partner & Agile Coach, AgileSherpas

In this hands-on session, learn how to build marketing agility and prove marketing ROI to your stakeholders using some of Aprimo's raw process data to measure and report on three core marketing agility metrics: Effectiveness, Cycle Time & Throughput.
The Aprimo Connect Ecosystem

Tarun Chawla, Director of Product Strategy, Integrations & BI, Aprimo

There are quite few different key systems that are part of any marketing technology ecosystem. Aprimo has formed common patterns on how to integrate your Aprimo data – whether activities, projects, assets, or more – with the most popular marketing technology software out there. In this session, we’ll take a look at how we recommend connecting Aprimo to other marketing technologies to add more value to Aprimo and other products. This will not be a technical session, but instead focused on integration use cases and functionality!
Ask an Expert

Matt Garofalo, Principal Consultant, Professional Services, Aprimo
Carloyn Ghaie, Director, Customer Journey, Aprimo
Rae-Ann Hunt, Customer Success Principal, Aprimo
Joris Wynendaele, Senior Solutions Architect, Aprimo
Jenelle Kueter, Customer Success Principal, Aprimo

Get answers to all your burning questions during this 30-minute session with our CX experts.
4:00 pm – 5:00 pm What to do on Monday?

Ed Breault, VP of Marketing, Aprimo

Keynote Speaker: Shar VanBoskirk

The Eye of The Tiger: Getting Your Marketing Function The Edge It Needs To Best Competitors

You know your marketing function doesn't currently align with your empowered customers' wants and desires. And you are energized to evolve. But you don't know who you need, how to organize them, or what processes you should reinvent in order to make sure your marketing team has the eye of the tiger.  This session will profile the approach and resources you need to change Marketing from the "make it pretty department" into a strategic driver of enterprise-wide customer obsession.

Aprimo Sync! 2019 - Nashville, Keynote Speaker: Shar VanBoskirk from Forrester
Shar VanBoskirk

VP, Principal Analyst Serving CMO Professionals

A little more about Shar

Shar helps CMOs lead customer-obsessed strategies at their firms while also transforming their marketing functions to deliver brand experiences that are relevant to empowered customers. Her specific research focuses on marketing strategy, budgets, staffing, organization, and creating an operating model for customer obsession.

Shar has spent many years helping clients create optimal digital marketing teams and programs, leveraging research on email marketing, consumer psychology, storytelling, and digital maturity. During her 18 years with Forrester, Shar has been instrumental in the development of many of the company's marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Master Class

Join Aprimo’s solution experts for our specially designed 2019 Sync! Master Class. Comprising 3 unique sessions, this Master Class will lay out Aprimo’s vision for how leading organizations must evolve how they look at their marketing efforts, content, and performance. We will cover how viewing the entire content lifecycle, from ideation to customer experience, holistically can drive increasing value to their organization.

Get a glimpse into the future as we discuss why this type of move is so critical, be inspired to make changes in your own organization, and then gain a hands-on demonstration of how the Aprimo Platform delivers on much of this vision today. These 3, 90-minute sessions, which focus on areas of Content, Operations, and Performance, might just be the most impactful part of your Sync! experience.

Day 0 – Tuesday, May 14th

Hampton Inn & Suites Nashville Downtown
310 4th Ave South
Nashville, TN 37201

Time Session
1:00 pm – 2:30 pm Master Class: Operations

Lorna Loney, VP of Operations Solutions, Aprimo

51% of digital marketers and ecommerce professionals identified non-integrated technology platforms as one of the top three obstacles to executing consistently integrated omnichannel marketing. According to a recent survey, another interesting insight is that the average marketer spends around a third of their time on repetitive, non value add tasks, such as sending emails to remind people of deadlines and deliverables, distributing updated documents, searching for poorly tagged content and collecting, organizing, and analyzing marketing data from a myriad of different sources. With all this inefficiency is it any surprise that 59% of CMO’s believe they lack the resources required for modern marketing. In our Operations Masterclass we will look at how fully integrated platforms will free up time and energy, allowing your resources to focus more on delivering excellent cross channel customer experiences. With the right tools in place eliminating significant amounts of the repetitive non value add tasks, does your CMO really need more resources?
2:45 pm – 4:15 pm Master Class: Content

Jim Cavedo, VP of Content Solutions, Aprimo

While marketers and ecommerce professionals should be focused on integrating their technology platforms to deliver better integrated omnichannel experiences, research also shows that upwards of 70% of content that marketers create never actually gets used and the percentage of content that is never reused is staggering and costly.

As you reduce the internal friction surrounding creating content, you can also solve for managing the entire content lifecycle from content ideation, creation, orchestration, distribution and archive. This is increasingly important as the amount of content you are producing is expected to double over the next 24 months and the number of channels marketers will have to interact with increases at an exponential rate, all while budgets and resources grow at less than 3% each year.

In our Content Master Class we will look at how the seamless flow of data and workflow from the operations side makes orchestrating and using content even easier. How you can free up resources, improve content discoverability, reduce risk associated with using incorrect or out of date content and ultimately improve the ROI for your content.
4:30 pm – 6:00 pm Master Class: Performance

Jim Cavedo, VP of Content Solutions, Aprimo
Javier Saenz, VP of Solutions Engineering, Marketing Evolution

Managing the Operations and Content process of your business is critical to improve the marketer's and customer's experience. But streamlining your commercial planning processes and understanding how your marketing actually performed is one of the most effective ways to drive value to your business.

Today, only 1 in 4 marketers are confident they can actually quantify ROI (according to a 2018 Nielsen Company report) while at the same time 79% of CMOs say they are going to increase their investments in technology, analytics, and attribution. With the right technology you can prove you can handle increased content and channel demands, streamline your processes, and reduce cycle times. But only when you can tie your marketing efforts and content output to enterprise strategies, budgets and results will you finally understand where you should focus your resources next.

This session will help you understand how on a single platform, you can tie all your key performance indicators together, increase transparency, improve accountability, and drive higher results. When this all comes together, you can drive your content intelligence and improve value to your business.

Charity Golf Outing

Join Aprimo's customers, partners and team members supporting SOS Children's Villages by playing a round of golf at the beautiful Hermitage Golf Courses. The scramble format outing will be played the afternoon of Tuesday, May 14th with transportation being provided from downtown Nashville departing at approximately 11:30 AM and returning around 6:30 PM. Rental clubs will be available at the course for an additional fee. Any questions please contact Matt Severt at matt.severt@aprimo.com.

Aprimo Sync! 2019 Nashville Charity Location: Hermitage Golf Course
Hermitage Golf Course

3939 Old Hickory Boulevard
Old Hickory, TN 37138

APEX Awards

Aprimo APEX Awards

Aprimo “APEX” Awards, [APrimo EXcellence]

These awards are designed to recognize Customer and Alliance Partners of Aprimo who drive Marketing Excellence through the use of Aprimo solutions within the Aprimo community and demonstrate tangible ROI while achieving the Aprimo Advantage. There are 5 categories, 3 are customer self-nominating.


Nashville, Tennessee, Music City Center
Nashville Music City Center

201 5th Ave S.
Nashville, TN 37203


Aprimo has secured two room blocks that are available through May 1, 2019. The hotels are located an easy walk from the Music City Center venue. Please secure your room early, as rooms go quickly!

Nashville, Tennessee, Holiday Inn
Holiday Inn Express Nashville Downtown Conference Center

920 Broadway
Nashville, TN 37203

Room pricing starts at $269/night plus applicable taxes.

Call in to make your reservations directly at 877-HIE-STAY (877-443-7829) with the identifier of Aprimo or book online. If you are wanting to reserve nights outside of May 14-16th, please contact the hotel directly at 615-244-8188 with the block code APS.

Nashville, Tennessee, Hampton Inn

310 4th Ave South
Nashville, TN 37201
(615) 277-5000

Room pricing starts at $289 /night plus applicable taxes.

Other unaffiliated nearby hotels

Nashville, Tennessee, Hyatt Place
Hyatt Place Nashville Downtown

301 3rd Ave S
Nashville, TN 37201
(615) 687-9995

Nashville, Tennessee, The Westin
The Westin Nashville

807 Clark Pl
Nashville, TN 37203
(615) 248-2800

Nashville, Tennessee JW Marriot
JW Marriott Nashville

201 8th Ave S
Nashville, TN 37203
(615) 291-8600

Sponsor Aprimo Sync! 2019 United States

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities--from ideation to distribution--involved in delivering exceptional brand experiences. Aprimo is headquartered in Chicago, with global R&D and customer support in Indianapolis, and international operations based in London.

Aprimo Sync! is an opportunity for Aprimo customers to learn about coming product innovations, hear from industry thought leaders, network, share best practices, and build deeper relationships with Aprimo and our partners. This will be a two-day event located in Nashville on May 15-16, 2019.

To learn more about sponsoring Aprimo Sync! 2019 download the prospectus or contact Alexa Cwynar at alexa.cwynar@aprimo.com.

Thank you to our sponsors!






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OMNie Solutions

Expert Sponsors

The Content Advisory
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Aprimo Sync! Nashville Pricing

May 15-16, 2019

  Individual Pricing Per Person Group Pricing
(3+ attendees)
Super Early Bird Pricing
Until 12/31/2018
$395 $295
Early Bird Pricing
01/01/2019 Until 03/15/2019
Standard Pricing
03/16/2019 Until 05/08/2019
$595 $495
Last Minute Registration
05/09/2019 Until 05/15/2019
$695Not Applicable

Pre-event Master Class Registration – FREE

Class will be held May 14, 2019 in the afternoon. Limited space is available!

Pre-event Charity Golf Outing – $150/person

Tee time will be May 14, 2019 in the afternoon. All proceeds will benefit SOS Children’s Villages.

Register for Aprimo Sync! 2019 in Nashville

Please register by May 8, 2019 to guarantee your seat.

A portion of our registration fees will be benefiting SOS Children’s Villages, an organization working to protect and care for children around the world. Thank you for helping Aprimo give back to a great organization!

Ready to Take the Next Step?

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