Aprimo Sync! Europe

4-5 June 2019

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Aprimo Sync! Europe

Barcelona, Spain
4-5 June 2019

Join us for a great experience where Aprimo experts, customers, and industry leaders cover the essentials to operationalize your business and start your transformation for today's marketing world.

Why attend:

Aprimo Sync! 2019 will deliver an elevated, immersive experience that stands out from other top-level industry events. Building on the success of our past conferences, it will have an eye on the future of our industry with a focus on content, operations, and performance.

This year’s event will feature an agenda dedicated to helping you amplify your customer experiences and all the resources involved in delivering them.

The value your team will receive from attending Aprimo Sync! 2019 will greatly exceed any ROI you’re expecting or have experienced from previous Sync! events. Your added investment this year will help us provide:

  • A more expansive venue that allows for a higher caliber of programming
  • Peer-driven interactive discussions with highly respected industry thought leaders
  • A customized Aprimo master class exclusively designed for attendees
  • On-site and off-site networking opportunities with peers and leaders
  • Exciting after-hours entertainment at a renowned local venue
Who should attend?

Marketers and customer experience team members from all levels of your organization. From System Administrators to the CMO, there’s something for everyone!

Can't make it to Aprimo Sync! Barcelona? Check out Aprimo Sync! Nashville.


Day 0 – Monday, June 3rd

Pre-event MasterClass

Day 1 – Tuesday, June 4th

Keynotes, Large Group Discussions, Birds of a Feather Lunch, APEX Awards, and Evening Fun in Barcelona

Day 2 – Wednesday, June 5th

Keynotes, Breakouts, Networking, & Closing Remarks

More agenda details coming soon!

Tuesday, May 15
8:00 am – 9:00 amRegistration and Breakfast
9:00 am – 9:15 amWelcome
Jon Williams
9:15 am - 10:30 amKeynote Speaker: Can the GDPR Save Customer Experience Management (From Itself)
Dr. Tim Walters, The Content Advisory

Dr. Tim Walters, principal strategist and privacy lead at The Content Advisory, will present two key ways brands can completely reorient their CXM processes, technologies, and strategies. Additionally, Dr. Walters will illustrate actionable ways that brands can actually leverage the GDPR to address this crippling “trust deficit” among consumers.
Please see the keynote tab for more details
10:30 am – 11:00 amBreak
11:00 am – 12:00 pmThe Future of Aprimo: Merging People, Content and Data
Kevin Souers
12:00 pm – 1:30 pmLunchPartner Session
1:30 pm - 2:15 pmCustomer Story: SOS Children's Villages
Ute Hennig and Martina Meng

SOS Children's Villages is one of the largest child development organisations in the world. To ensure uninterrupted care for both child and family, the organisation builds on Aprimo DAM to deliver world-class fundraising and donor impact measurement in real time. Aprimo DAM is part of the backbone of our efforts towards digital transformation. But it does not just support the dissemination of information: It changes mindsets; it helps improve input for the delivery of a better output.
2:15 pm – 3:00 pmCustomer Story: A Journey to Customer Centric Programmes
Ed Knight
3:00 pm - 3:30 pmBreak
3:30 pm - 4:30 pmPanel Discussion: The Future of Marketing - How are you planning for it?
Facilitated by: Dr. Tim Walters
4:30 pm – 5:00 pmRecognizing Excellence: Aprimo APEX Awards
Master of Ceremonies: Ed Breault
6:00 pm - 9:00 pmEvening Activity: The Ivory Vault Themed Cocktail Party
Please see entertainment tab for more details

Wednesday, May 16
8:00 am – 8:30 amBreakfast
8:30 am – 9:30 amNew Product Showcase: A First Look at Aprimo’s Latest Innovations
Lorna Loney
9:30 am – 10:30 amMain Stage: Deep Dive into Aprimo Roadmap
Kevin Souers, Eric Teitsma, and Petra Tant
10:30 am – 10:45 amBreak
10:45 am – 11:35 amFollow up Q&A on Product Roadmap Deep Dive
Eric Teitsma and Petra Tant
Globalizing Your Content Strategy For Impactful Customer Experiences
Pieter Caneuf
Best Practices in Plan & Spend: Planning, Budgeting, Forecasting, Monitoring and More
Mary Neville
11:35 am – 11:40 pmTransition
11:40 am – 12:30 pmBest Practices in DAM: Taxonomy, Rights and Integrations
Alec Wadey
Value Targeting: Marketing Performance and Tracking The Right Marketing KPIs
Mark Fera and Steve Sugar
Content Intelligence: Separating Hype vs. Reality
Anjali Yakkundi
12:30 pm – 1:30 pmLunch
1:30 pm – 2:30 pmMain Stage: Customer Story – Yorkshire Building Society
Matthew Cox

YBS Group has been on a Marketing Operations journey over the last 2 years. Moving from antiquated process to a centralised and fully digital Marketing Operations solution has thrown up many challenges, but ultimately has led to massive benefits for the organisation, and those using the solution. This session will explore the highs and lows of this transformation, and share our experience of some of the benefits you can expect, and some you might not!
2:30 pm – 3:30 pmBest Practices In Marketing Productivity: Workflows, Culture, and Resource Management
Sam McConville
Why a Local Marketing Strategy is Critical for Global Brands
Matt Clarke
Personalizing Brand Experiences
Mark Andrews
3:30 pm – 3:45 pmBreak
3:45 pm – 4:45 pmMain Stage: Panel Discussion – Driving Marketing Transformation, and Managing Change
Facilitated by: Mark Fera
4:45 pm – 5:00 pmMain Stage: Closing Remarks
Jon Williams

APEX Awards

Aprimo APEX Awards

Aprimo “APEX” Awards, [APrimo EXcellence]

These awards are designed to recognize Customer and Alliance Partners of Aprimo who drive Marketing Excellence through the use of Aprimo solutions within the Aprimo community and demonstrate tangible ROI while achieving the Aprimo Advantage. There are 5 categories, 3 are customer self-nominating.


Barcelona, Spain, World Trade Center
World Trade Center, Barcelona

1ª planta, Edif. Este
Moll de Barcelona
Barcelona, Barcelona, 08039 Spain


Aprimo has secured a block of rooms at the conveniently located Eurostar Grand Marina Hotel. To reserve your room, please fill out this form and email it to convenciones1@grandmarinahotel.com. Rooms are going fast, so please book as soon as possible!

Barcelona, Spain, Hotel Eurostars Grand Marina
Eurostar Grand Marina Hotel

Moll de Barcelona, s/n
08039 Barcelona, Spain
+34 936 03 90 00

Prices start at 240,00 € /night plus applicable taxes

Other unaffiliated nearby hotels

Barcelona, Spain, Hotel Grums
Hotel Grums Barcelona

Carrer de Palaudàries, 26
08004 Barcelona, Spain
+34 934 42 06 66

Barcelona, Spain, Tryp Apolo
Tryp Apolo

Av. del Paraŀlel, 57-59
08004 Barcelona, Spain
+34 933 43 30 00

Barcelona, Spain, Universal Hotel
Hotel Barcelona Universal

Av. del Paraŀlel, 76-78
08001 Barcelona, Spain
+34 935 67 74 47

Sponsor Aprimo Sync! 2019 Europe

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities--from ideation to distribution--involved in delivering exceptional brand experiences. Aprimo is headquartered in Chicago, with global R&D and customer support in Indianapolis, and international operations based in London.

Aprimo Sync! is an opportunity for Aprimo customers to learn about coming product innovations, hear from industry thought leaders, network, share best practices, and build deeper relationships with Aprimo and our partners. This will be a two-day event located in Barcelona on June 4-5, 2019.

To learn more about sponsoring Aprimo Sync! 2019 download the prospectus or contact Kristi Roehr at kristen.roehr@aprimo.com.

Thank you to our sponsors!




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Aprimo Sync! Barcelona Pricing

4-5 June 2019

 Individual PricingPer Person Group Pricing
(3+ attendees)
Super Early Bird Pricing
Until 31/12/2018
Early Bird Pricing
1/1/19 Until 15/03/2019
Standard Pricing
16/03/2019 Until 27/05/2019
Last Minute Registration
28/05/2019 Until 04/06/2019
€495Not Applicable

Pre-event Master Class Registration – FREE

Class will be held 3 June 2019 in the afternoon. Limited space is available!

Register for Aprimo Sync! 2019 in Barcelona

Please register by 27 May 2019 to guarantee your seat.

A portion of our registration fees will be benefiting SOS Children’s Villages, an organization working to protect and care for children around the world. Thank you for helping Aprimo give back to a great organization!

Ready to take the next step?

Request A Demo