Aprimo Sync! Europe

4-5 June 2019

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Aprimo Sync! Europe

Barcelona, Spain
4-5 June 2019

Join us for a great experience where Aprimo experts, customers, and industry leaders cover the essentials to operationalize your business and start your transformation for today's marketing world.

Why attend:

Aprimo Sync! 2019 will deliver an elevated, immersive experience that stands out from other top-level industry events. Building on the success of our past conferences, it will have an eye on the future of our industry with a focus on content, operations, and performance.

This year’s event will feature an agenda dedicated to helping you amplify your customer experiences and all the resources involved in delivering them.

The value your team will receive from attending Aprimo Sync! 2019 will greatly exceed any ROI you’re expecting or have experienced from previous Sync! events. Your added investment this year will help us provide:

  • A more expansive venue that allows for a higher caliber of programming
  • Peer-driven interactive discussions with highly respected industry thought leaders
  • A customized Aprimo master class exclusively designed for attendees
  • On-site and off-site networking opportunities with peers and leaders
  • Exciting after-hours entertainment at a renowned local venue
Who should attend?

Marketers and customer experience team members from all levels of your organization. From System Administrators to the CMO, there’s something for everyone!

Can't make it to Aprimo Sync! Barcelona? Check out Aprimo Sync! Nashville.

Agenda

Day 1 - Tuesday, June 4th

WORLD TRADE CENTER, BARCELONA
1ª planta, Edif. Este
Moll de Barcelona
Barcelona, Barcelona, 08039 Spain

Time Session
8:15 am – 9:00 am Aprimo Partner Community – Program Launch

Alex Carr, VP of Operations: Alliances and R&D, Aprimo
Peter Hastings, Aprimo
Ian Jarvis, Director, Alliances, Aprimo


Hear about all the exciting changes coming in Aprimo’s partner program! This session will provide an introduction to all the program details, including the new tiers and benefits. You’ll also learn how Aprimo is making it easier for partners to work with us
 
9:00 am – 9:30 am Registration and Breakfast
9:30 am – 9:45 am Welcome

Jon Williams, SVP of EMEA & India, Aprimo
Ed Breault, VP of Marketing, Aprimo
 
9:45 am - 10:45 am Keynote Presentation:

Guest Speaker: Rusty Warner, Principal Analyst, Forrester
Please see the keynote tab for more details
11:00 am – 11:45 am Breaking through: Evolving Content, Operations and Performance

Ed Breault, VP of Marketing, Aprimo

A new experience battlefront has emerged, forcing organizations and brands to rethink usage of content, operating model designs and business performance. In this session we will unpack examples of how expectations are changing between companies, brands and customers. Then as professionals what we can do to break through the micro and macro barriers allowing our companies and brands to evolve-forward to meet this ever-changing dynamic.
11:45 am – 12:30 pm Intelligent, Adaptive Content: Must-Have Content Capabilities for an Omnichannel, Personalized World

Noz Urbina, CEO & Founder, Urbina Consulting

Market demands have outpaced enterprises. It has never been easier to research suppliers and potential new relationships. Content is the cornerstone of modern business because it represents our brand when we're not there, it serves as the collective memory of our staff, and it extends our reach across the globe. However, the proliferation of new channels, paired with constantly rising expectations of convenience, speed, and personalisation on every touch-point is taxing even the largest budgets and enterprises in the world. The answer is a new approach to how we plan, create, manage, govern, and deliver our content. We need to evolve beyond traditional campaign- or channel-based deliverables to intelligent, single-source, omnichannel content. By staring down the modern reality and taking on the new required capabilities, it becomes feasible and economically viable to create content that can be personalised and contextualised on any device, take full advantage of artificial intelligence, and be localised to meet the varied needs of our global customers.
12:00 pm – 1:30 pm Lunch - Birds of a Feather Networking
Expo Hall Open
12:30 pm – 1:00 pm Remaining Agile, Reducing Risk

Brett Molotsky, Sr. Director, Global Regulated Industries, Aprimo

Markets change, often quickly. You’re being asked to adapt, to respond, and to produce – more content, more quickly, and into more channels than ever. But speed brings risk and the stakes are high. How can your organization manage the risk while also getting more content into the market?

In this session, we will look at the seemingly conflicting desires to produce more content, while also reducing the legal and regulatory risk of that content. Having the right outlook toward compliance, regulatory needs, and the way your company does business can mean the difference between being “agile,” and being reckless.

*Ideal for customers whose marketing and promotional materials are subject to external regulatory or compliance review, this session focuses on the balance between content production pressures (quantity, speed, flexibility) and maintaining corporate and regulatory standards (SOP, regulatory submission, audit), and how you can leverage Aprimo to support both.
1:30 pm – 2:15 pm Customer Success Story: Sage

David Joyce, Sage
2:30 pm - 3:15 pm Optimizing your CX Journey with Experience Building Blocks

David Schweer, Director of Product Marketing, Aprimo

Throughout its history, Aprimo has walked alongside marketers as they rode the productivity boom of the early 2000s and the data-driven marketing mindset shift of early 10s. We’re at an exciting time where breakthroughs in technology are meeting customers in their moment of evolution to deliver the holy grail of marketing: experience optimization by holistic marketing ROI. While this is no small undertaking, we predict that by 2025, experience leaders will be measuring the return on investment down to the individual content “CX building blocks” and making shifts to the customer experience to drive new revenue driven by these insights.

To enable marketers to do this, the Aprimo platform is evolving to offer new capabilities and harness innovative new technology to radically redefine how you take ideas and turn them into an engaging experience. Join David Schweer in this session to hear the market predictions and how Aprimo will support these advances to make your business a leader in your market today and well into 2025 and beyond.
3:15 pm – 4:30 pm Customer Panel Discussion: The Future of Marketing - How are you planning for it?

Marketing in 2025 may not “look” that much different than today, but the teams, culture, processes, and teams that make it happen certainly will! In this panel, led by Forrester’s Rusty Warner, we’ll interview three enterprise marketing leaders about the current and future state of marketing technology. We'll unpack things like aligning to a broad vision, setting up teams to be in the right places with the right capabilities, and driving successful technology adoption.

Facilitated by Guest Speaker: Rusty Warner, Principal Analyst, Forrester

Panelists:
Games Workshop
4:30 pm - 5:30 pm Visit the Sponsors / Demo Pods
6:00 pm - 9:00 pm Evening Activity: Villa del Arte

Carrer de la Tapineria, 39, 08002 Barcelona, Spain
Day 2 - Wednesday, June 5th

WORLD TRADE CENTER, BARCELONA
1ª planta, Edif. Este
Moll de Barcelona
Barcelona, Barcelona, 08039 Spain

Time Session
9:00 am – 9:30 am Breakfast
9:30 am – 10:30 am Aprimo – Art of the Possible

Lorna Loney, VP of Operations Solutions, Aprimo
Jim Cavedo, VP of Content Solutions, Aprimo


Technology is ever evolving and with the emergence of things like 3D, Content Atomization, and Augmented Reality etc. into the marketplace, driving the ultimate customer experiences, it’s essential as marketers you also take advantage of new technology!

You know that Aprimo is the pioneer in content lifecycle management and that our platform continues to innovate rapidly, which is why we invite you to come and learn how you can take advantage of the recent additions to our Experience Command Center.

The introduction of Artificial Intelligence, Recommendation Engines, Modelling & Analytic tools etc. into Aprimo will not only allow you and your teams to further optimize efficiency, automate non value add tasks, eliminate the daily frustrations when searching for poorly tagged content etc. but, ultimately make it easier to keep up with consumer demands for engaging experiences with your brand.

Imagine the art of your possible if your teams could Ideate, Plan, Budget, Create, Distribute, Manage, Reuse, Retire, and Analyse your customer experiences in one platform.
10:40 am – 11:40 amCustomer Success Story: Stanley Black & Decker

Peter Scoins, Senior ADAM Developer, Global IT, eBusiness, Stanley Black & Decker
11:50 am – 12:30 pm The Aprimo Roadmap

Kevin Souers, CPO, Aprimo
12:30 pm – 1:45 pmLunch & Expo Hall
POWER SESSIONS
1:45 pm – 2:15 pmDrive End User Adoption

Mary Neville, Customer Success Director, Aprimo
Gareth Bennie, Marketing Systems Manager, Prudential
Convergence of DAM and Production Workflow: a Combination to Drive Adoption, Compliance & Productivity

Francisco Ruiz, SVP Advisory Services & Practice Development, EMMsphere

As DAM platforms expand their native workflow capabilities, and Marketing Resource Management platforms get smarter about embedding DAM within their sophisticated Production Workflow engines, an increasingly compelling opportunity exists to take advantage of the DAM + Workflow combination across the enterprise.

Why is this combination important? Where do you start? What key things should you do to capture the potential?

This session will explore how marketing organizations can take a more holistic view of their combined DAM + Workflow capabilities. It will also discuss ideas on how a clever combo of DAM + Workflow can improve platform adoption, asset compliance and operational productivity.
Follow up Q&A on Product Roadmap Deep Dive

Petra Tant, Director of Product Strategy – Content, Aprimo
Eric Teitsma, VP of Product, Aprimo

After you’ve heard Kevin Souers and team unveil the latest roadmap and innovations in the main stage, attend this session for a more intimate discussion with Aprimo Product Strategists. This session will cover more detail across the Aprimo platform, but also be an opportunity for questions and answers!
2:30 pm – 3:00 pmManage by Metrics

Aprimo
Content Lifecycle Workshop

Lisa Sharapata, Sr. Director of Brand & Content, Aprimo

As consumer expectations evolve - marketing organizations need to evolve too. In order to create great brand experiences, you need to manage your Content Lifecycle. All content moves through a lifecycle regardless of type, format, channel, or platform, it’s all ideated, planned, created, managed, distributed, and (hopefully) measured.

In this workshop we will evaluate what gaps, strategies, processes, and technologies you have in place for each phase of the Content Lifecycle and walk away with a road map to ensure a steady state of content flow, with flexible and responsive processes that lead to low operational risk and great brand experience.
Follow Up w/ Product
3:15 pm – 3:45 pmPeople and Process – the Key to Technology Adoption

Victor Lebon, CEO, EMEA & APAC, ICP
Tom Sloan, Marketing Technology Consultant, ICP


For a technology program to succeed, it’s important to consider the people involved; their roles and their responsibilities. This presentation will be an introduction to best practice in this area.
The AI Crash Course

Petra Tant, VP Product Management, Content Cloud, Aprimo

This session will cover what’s cooking in our R&D lab and give more insights on artificial intelligence and machine learning.

In this session, R&D will share previews of upcoming AI functionality and prepare you for picking up AI in your organization by covering following topics:

Before you start, what you should know on artificial intelligence and machine learning

What can you expect from Aprimo AI?

How real is the AI magic for you? Should you invest in AI?

What can you do to get the most out of AI, how can you make AI more successful?

How AI influences your way of working (thinking)
Ask an Expert

Matthew Clarke, Product Evangelist, Aprimo
Elke Opitz, Aprimo
Alec Wadey, Senior Product Advocate, Aprimo


Get answers to all your burning questions during this 30-minute session with our CX experts.
4:00 pm – 5:00 pm What to do on Monday?

Ed Breault, VP of Marketing, Aprimo

Agenda

Day 0 - Monday, June 3rd

Afternoon Master Class

Day 1 - Tuesday, June 4th
Time Session
9:00 am – 9:30 am Registration and Breakfast
9:30 am – 9:45 am Welcome
Jon Williams, SVP of EMEA & India, Aprimo
Ed Breault, VP of Marketing, Aprimo
 
9:45 am - 10:45 am Keynote Presentation:
Rusty Warner, Principal Analyst, Forrester
Please see the keynote tab for more details
11:00 am – 12:00 pm Evolution of the Content Experience
Ed Breault, VP of Marketing, Aprimo
12:00 pm – 1:30 pm Lunch - Birds of a Feather Networking
Expo Hall Open
1:30 pm – 2:15 pm Customer Success Story
2:30 pm - 3:15 pm Vision of Aprimo
David Schweer, Product Marketing Director, Aprimo
3:15 pm – 4:30 pm Customer Panel Discussion:
The Future of Marketing - How are you planning for it?

Facilitated by: Rusty Warner, Principal Analyst, Forrester
4:30 pm - 5:30 pm Visit the Sponsors / Demo Pods
6:00 pm - 9:00 pm Evening Activity: Villa del Arte
Day 2 - Wednesday, June 5th
Time Session
9:00 am – 9:30 am Breakfast
9:30 am – 10:30 am Aprimo Insights - Prove Your Experience ROI
Lorna Loney, Director of Product Advocacy, Aprimo
Jim Cavedo, VP of Content Solutions, Aprimo
10:40 am – 11:40 amCustomer Success Story
11:50 am – 12:30 pm The Aprimo Roadmap
Kevin Souers, CPO, Aprimo
12:30 pm – 1:45 pmLunch & Expo Hall
POWER SESSIONS
1:45 pm – 2:15 pmDrive End User Adoption
Aprimo
Convergence of DAM and Production Workflow
Francisco Ruiz, SVP Advisory Services & Practice Development, EMMsphere
Follow Up w/ Product
2:30 pm – 3:00 pmManage by Metrics
Aprimo
Content Lifecycle
Lisa Sharapata, Sr. Director of Brand & Content, Aprimo
Follow Up w/ Product
3:15 pm – 3:45 pmConfiguration/Best Practices2025 Ready: How to Plan and Create Highly Atomized, Theme-Based Content
David Schweer, Product Marketing Director, Aprimo
Follow Up w/ CS
4:00 pm – 5:00 pm What to do on Monday?
Ed Breault, VP of Marketing, Aprimo

Agenda

Day 0 – Monday, June 3rd

Pre-event MasterClass

Day 1 – Tuesday, June 4th

Keynotes, Large Group Discussions, Birds of a Feather Lunch, APEX Awards, and Evening Fun in Barcelona

Day 2 – Wednesday, June 5th

Keynotes, Breakouts, Networking, & Closing Remarks

More agenda details coming soon!

Keynote Speaker: Rusty Warner

Can the GDPR Save Customer Experience Management (From Itself)

Today we’re told that customer experience management (CXM) is an inescapable imperative, the primary determinant of organizational success or failure, and the sole means of sustainable competitive advantage. For years, executives have named CXM a top priority, vendors have created amazing CXM solutions, and companies have invested time, money and resources. And yet, every major global consumer survey reconfirms that CXM has failed. Add to this complexity, the fact that the new General Data Protection Regulation (GDPR) is seen by many marketers as the coming “datapocalypse”. How will digital marketers survive? Fear not, because in this session Dr. Tim Walters, principal strategist and privacy lead at The Content Advisory, will present two key ways brands can completely reorient their CXM processes, technologies, and strategies. Additionally, Dr. Walters will illustrate actionable ways that brands can actually leverage the GDPR to address this crippling “trust deficit” among consumers.

Aprimo Sync! 2019 - Barcelona, Keynote Speaker: Rusty Warner from Forrester
Rusty Warner

@RustyWarner
Principal Analyst Serving B2C Marketing Professionals
Forrester

A little more about Rusty

Rusty serves B2C Marketing Professionals. His research focuses on marketing technologies, including customer analytics, cross-channel campaign management, enterprise marketing platforms, real-time interaction management, and digital customer experience delivery. Rusty helps organizations ensure that marketing technology investments are aligned with strategies to meet shifting customer expectations and support the BT agenda — technologies, systems, and processes to win, serve, and retain customers.

Master Class

Join Aprimo’s solution experts for our specially designed 2019 Sync! Master Class. Comprising 3 unique sessions, this Master Class will lay out Aprimo’s vision for how leading organizations must evolve how they look at their marketing efforts, content, and performance. We will cover how viewing the entire content lifecycle, from ideation to customer experience, holistically can drive increasing value to their organization.

Get a glimpse into the future as we discuss why this type of move is so critical, be inspired to make changes in your own organization, and then gain a hands-on demonstration of how the Aprimo Platform delivers on much of this vision today. These 3, 90-minute sessions, which focus on areas of Content, Operations, and Performance, might just be the most impactful part of your Sync! experience.

Day 0 - Monday, June 3rd
Time Session
Master Class: Operations

Lorna Loney, VP of Operations Solutions, Aprimo

51% of digital marketers and ecommerce professionals identified non-integrated technology platforms as one of the top three obstacles to executing consistently integrated omnichannel marketing. According to a recent survey, another interesting insight is that the average marketer spends around a third of their time on repetitive, non value add tasks, such as sending emails to remind people of deadlines and deliverables, distributing updated documents, searching for poorly tagged content and collecting, organizing, and analyzing marketing data from a myriad of different sources. With all this inefficiency is it any surprise that 59% of CMO’s believe they lack the resources required for modern marketing. In our Operations Masterclass we will look at how fully integrated platforms will free up time and energy, allowing your resources to focus more on delivering excellent cross channel customer experiences. With the right tools in place eliminating significant amounts of the repetitive non value add tasks, does your CMO really need more resources?
Master Class: Content

Jim Cavedo, VP of Content Solutions, Aprimo

While marketers and ecommerce professionals should be focused on integrating their technology platforms to deliver better integrated omnichannel experiences, research also shows that upwards of 70% of content that marketers create never actually gets used and the percentage of content that is never reused is staggering and costly.

As you reduce the internal friction surrounding creating content, you can also solve for managing the entire content lifecycle from content ideation, creation, orchestration, distribution and archive. This is increasingly important as the amount of content you are producing is expected to double over the next 24 months and the number of channels marketers will have to interact with increases at an exponential rate, all while budgets and resources grow at less than 3% each year.

In our Content Master Class we will look at how the seamless flow of data and workflow from the operations side makes orchestrating and using content even easier. How you can free up resources, improve content discoverability, reduce risk associated with using incorrect or out of date content and ultimately improve the ROI for your content.
Master Class: Performance

Jim Cavedo, VP of Content Solutions, Aprimo
Javier Saenz, VP of Solutions Engineering, Marketing Evolution


Managing the Operations and Content process of your business is critical to improve the marketer's and customer's experience. But streamlining your commercial planning processes and understanding how your marketing actually performed is one of the most effective ways to drive value to your business.

Today, only 1 in 4 marketers are confident they can actually quantify ROI (according to a 2018 Nielsen Company report) while at the same time 79% of CMOs say they are going to increase their investments in technology, analytics, and attribution. With the right technology you can prove you can handle increased content and channel demands, streamline your processes, and reduce cycle times. But only when you can tie your marketing efforts and content output to enterprise strategies, budgets and results will you finally understand where you should focus your resources next.

This session will help you understand how on a single platform, you can tie all your key performance indicators together, increase transparency, improve accountability, and drive higher results. When this all comes together, you can drive your content intelligence and improve value to your business.

APEX Awards

Aprimo APEX Awards

Aprimo “APEX” Awards, [APrimo EXcellence]

These awards are designed to recognize Customer and Alliance Partners of Aprimo who drive Marketing Excellence through the use of Aprimo solutions within the Aprimo community and demonstrate tangible ROI while achieving the Aprimo Advantage. There are 5 categories, 3 are customer self-nominating.

Venue

Barcelona, Spain, World Trade Center
World Trade Center, Barcelona

1ª planta, Edif. Este
Moll de Barcelona
Barcelona, Barcelona, 08039 Spain

Hotel

Aprimo has secured a block of rooms at the conveniently located Eurostar Grand Marina Hotel. To reserve your room, please fill out this form and email it to convenciones1@grandmarinahotel.com. Rooms are going fast, so please book as soon as possible!

Barcelona, Spain, Hotel Eurostars Grand Marina
Eurostar Grand Marina Hotel

Moll de Barcelona, s/n
08039 Barcelona, Spain
+34 936 03 90 00

Prices start at 240,00 € /night plus applicable taxes

Other unaffiliated nearby hotels

Barcelona, Spain, Hotel Grums
Hotel Grums Barcelona

Carrer de Palaudàries, 26
08004 Barcelona, Spain
+34 934 42 06 66

Barcelona, Spain, Tryp Apolo
Tryp Apolo

Av. del Paraŀlel, 57-59
08004 Barcelona, Spain
+34 933 43 30 00

Barcelona, Spain, Universal Hotel
Hotel Barcelona Universal

Av. del Paraŀlel, 76-78
08001 Barcelona, Spain
+34 935 67 74 47

Sponsor Aprimo Sync! 2019 Europe

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities--from ideation to distribution--involved in delivering exceptional brand experiences. Aprimo is headquartered in Chicago, with global R&D and customer support in Indianapolis, and international operations based in London.

Aprimo Sync! is an opportunity for Aprimo customers to learn about coming product innovations, hear from industry thought leaders, network, share best practices, and build deeper relationships with Aprimo and our partners. This will be a two-day event located in Barcelona on June 4-5, 2019.

To learn more about sponsoring Aprimo Sync! 2019 download the prospectus or contact Alexa Cwynar at alexa.cwynar@aprimo.com.

Thank you to our sponsors!

Platinum

Emmsphere

Gold

Episerver Logo
delaware digital

Silver

Tahzoo Logo

Bronze

Fadel Logo
icp
Chili Publish Logo
OMNie Solutions

Expert Sponsor

Urbina Consulting

Aprimo Sync! Barcelona Pricing

4-5 June 2019

  Individual Pricing Per Person Group Pricing
(3+ attendees)
Super Early Bird Pricing
Until 31/12/2018
€195 €95
Early Bird Pricing
1/1/19 Until 15/03/2019
€295€195
Standard Pricing
16/03/2019 Until 27/05/2019
€395 €295
Last Minute Registration
28/05/2019 Until 04/06/2019
€495Not Applicable

Pre-event Master Class Registration – FREE

Class will be held 3 June 2019 in the afternoon. Limited space is available!

Register for Aprimo Sync! 2019 in Barcelona

Please register by 27 May 2019 to guarantee your seat.

A portion of our registration fees will be benefiting SOS Children’s Villages, an organization working to protect and care for children around the world. Thank you for helping Aprimo give back to a great organization!

Ready to Take the Next Step?

Request a Live Demo