Aprimo Sync! Europe

4-5 June 2019

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Aprimo Sync! Europe

Barcelona, Spain
4-5 June 2019

Join us for a great experience where Aprimo experts, customers, and industry leaders cover the essentials to operationalize your business and start your transformation for today's marketing world.

Why attend:

Aprimo Sync! 2019 will deliver an elevated, immersive experience that stands out from other top-level industry events. Building on the success of our past conferences, it will have an eye on the future of our industry with a focus on content, operations, and performance.

This year’s event will feature an agenda dedicated to helping you amplify your customer experiences and all the resources involved in delivering them.

The value your team will receive from attending Aprimo Sync! 2019 will greatly exceed any ROI you’re expecting or have experienced from previous Sync! events. Your added investment this year will help us provide:

  • A more expansive venue that allows for a higher caliber of programming
  • Peer-driven interactive discussions with highly respected industry thought leaders
  • A customized Aprimo master class exclusively designed for attendees
  • On-site and off-site networking opportunities with peers and leaders
  • Exciting after-hours entertainment at a renowned local venue
Who should attend?

Marketers and customer experience team members from all levels of your organization. From System Administrators to the CMO, there’s something for everyone!

Can't make it to Aprimo Sync! Barcelona? Check out Aprimo Sync! Nashville.


Day 0 - Monday, June 3rd

Afternoon Master Class

Day 1 - Tuesday, June 4th
9:00 am – 9:30 amRegistration and Breakfast
9:30 am – 9:45 amWelcome
Jon Williams & Ed Breault
9:45 am - 10:45 amKeynote Presentation:
Rusty Warner, Forrester
Please see the keynote tab for more details
11:00 am – 12:00 pmEvolution of the Content Experience
Ed Breault
12:00 pm – 1:30 pmLunch - Birds of a Feather Networking
Expo Hall Open
1:30 pm – 2:15 pmCustomer Success Story
2:30 pm - 3:15 pmVision of Aprimo
David Schweer
3:15 pm – 4:30 pmCustomer Panel Discussion: The Future of Marketing - How are you planning for it?
Facilitated by: Rusty Warner
4:30 pm - 5:30 pmVisit the Sponsors / Demo Pods
6:00 pm - 9:00 pmEvening Activity: Villa del Arte
Day 2 - Wednesday, June 5th
9:00 am – 9:30 amBreakfast
9:30 am – 10:30 amAprimo Insights - Prove Your Experience ROI
Lorna Loney & Jim Cavedo
10:40 am – 11:40 amMain Stage: The Aprimo Roadmap
Kevin Souers
11:50 am – 12:30 pmCustomer Success Story
12:30 pm – 1:45 pmLunch & Expo Hall
1:45 pm – 2:15 pmConfiguration/Best PracticesEmmsphere BreakoutFollow Up w/ Product
2:30 pm – 3:00 pmConfiguration/Best PracticesContent Lifecycle
Lisa Sharapata
Follow Up w/ Product
3:15 pm – 3:45 pmConfiguration/Best PracticesThought Leadership BreakoutFollow Up w/ CS
4:00 pm – 5:00 pmWhat to do on Monday?
Ed Breault


Day 0 – Monday, June 3rd

Pre-event MasterClass

Day 1 – Tuesday, June 4th

Keynotes, Large Group Discussions, Birds of a Feather Lunch, APEX Awards, and Evening Fun in Barcelona

Day 2 – Wednesday, June 5th

Keynotes, Breakouts, Networking, & Closing Remarks

More agenda details coming soon!

Keynote Speaker: Rusty Warner

Can the GDPR Save Customer Experience Management (From Itself)

Today we’re told that customer experience management (CXM) is an inescapable imperative, the primary determinant of organizational success or failure, and the sole means of sustainable competitive advantage. For years, executives have named CXM a top priority, vendors have created amazing CXM solutions, and companies have invested time, money and resources. And yet, every major global consumer survey reconfirms that CXM has failed. Add to this complexity, the fact that the new General Data Protection Regulation (GDPR) is seen by many marketers as the coming “datapocalypse”. How will digital marketers survive? Fear not, because in this session Dr. Tim Walters, principal strategist and privacy lead at The Content Advisory, will present two key ways brands can completely reorient their CXM processes, technologies, and strategies. Additionally, Dr. Walters will illustrate actionable ways that brands can actually leverage the GDPR to address this crippling “trust deficit” among consumers.

Aprimo Sync! 2019 - Barcelona, Keynote Speaker: Rusty Warner from Forrester
Rusty Warner

Principal Analyst Serving B2C Marketing Professionals

A little more about Rusty

Rusty serves B2C Marketing Professionals. His research focuses on marketing technologies, including customer analytics, cross-channel campaign management, enterprise marketing platforms, real-time interaction management, and digital customer experience delivery. Rusty helps organizations ensure that marketing technology investments are aligned with strategies to meet shifting customer expectations and support the BT agenda — technologies, systems, and processes to win, serve, and retain customers.

Master Class

Join Aprimo’s solution experts for our specially designed 2019 Sync! Masterclass. Comprising 3 unique sessions, this Masterclass will lay out Aprimo’s vision for how leading organizations must evolve how they look at their marketing efforts, content, and performance. We will cover how viewing the entire content lifecycle, from ideation to customer experience, holistically can drive increasing value to their organization.

Get a glimpse into the future as we discuss why this type of move is so critical, be inspired to make changes in your own organization, and then gain a hands-on demonstration of how the Aprimo Platform delivers on much of this vision today. These 3, 90-minute sessions, which focus on areas of Content, Operations, and Performance, might just be the most impactful part of your Sync! experience.

APEX Awards

Aprimo APEX Awards

Aprimo “APEX” Awards, [APrimo EXcellence]

These awards are designed to recognize Customer and Alliance Partners of Aprimo who drive Marketing Excellence through the use of Aprimo solutions within the Aprimo community and demonstrate tangible ROI while achieving the Aprimo Advantage. There are 5 categories, 3 are customer self-nominating.


Barcelona, Spain, World Trade Center
World Trade Center, Barcelona

1ª planta, Edif. Este
Moll de Barcelona
Barcelona, Barcelona, 08039 Spain


Aprimo has secured a block of rooms at the conveniently located Eurostar Grand Marina Hotel. To reserve your room, please fill out this form and email it to convenciones1@grandmarinahotel.com. Rooms are going fast, so please book as soon as possible!

Barcelona, Spain, Hotel Eurostars Grand Marina
Eurostar Grand Marina Hotel

Moll de Barcelona, s/n
08039 Barcelona, Spain
+34 936 03 90 00

Prices start at 240,00 € /night plus applicable taxes

Other unaffiliated nearby hotels

Barcelona, Spain, Hotel Grums
Hotel Grums Barcelona

Carrer de Palaudàries, 26
08004 Barcelona, Spain
+34 934 42 06 66

Barcelona, Spain, Tryp Apolo
Tryp Apolo

Av. del Paraŀlel, 57-59
08004 Barcelona, Spain
+34 933 43 30 00

Barcelona, Spain, Universal Hotel
Hotel Barcelona Universal

Av. del Paraŀlel, 76-78
08001 Barcelona, Spain
+34 935 67 74 47

Sponsor Aprimo Sync! 2019 Europe

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities--from ideation to distribution--involved in delivering exceptional brand experiences. Aprimo is headquartered in Chicago, with global R&D and customer support in Indianapolis, and international operations based in London.

Aprimo Sync! is an opportunity for Aprimo customers to learn about coming product innovations, hear from industry thought leaders, network, share best practices, and build deeper relationships with Aprimo and our partners. This will be a two-day event located in Barcelona on June 4-5, 2019.

To learn more about sponsoring Aprimo Sync! 2019 download the prospectus or contact Kristi Roehr at kristen.roehr@aprimo.com.

Thank you to our sponsors!




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Aprimo Sync! Barcelona Pricing

4-5 June 2019

 Individual PricingPer Person Group Pricing
(3+ attendees)
Super Early Bird Pricing
Until 31/12/2018
Early Bird Pricing
1/1/19 Until 15/03/2019
Standard Pricing
16/03/2019 Until 27/05/2019
Last Minute Registration
28/05/2019 Until 04/06/2019
€495Not Applicable

Pre-event Master Class Registration – FREE

Class will be held 3 June 2019 in the afternoon. Limited space is available!

Register for Aprimo Sync! 2019 in Barcelona

Please register by 27 May 2019 to guarantee your seat.

A portion of our registration fees will be benefiting SOS Children’s Villages, an organization working to protect and care for children around the world. Thank you for helping Aprimo give back to a great organization!

Ready to Take the Next Step?

Request a Live Demo