Aprimo Sync! Europe
Two days encompassing the essentials to operationalize your business and start your transformation for today’s marketing world. Hear from Aprimo experts, customers, and industry leaders on:
- How to Stretch and Scale Content
- Navigating Organizational Disruption
- Managing your Tech Stack
- Agile Marketing
- Maximizing the Customer Experience
- Best Practices for Leveraging Partnerships, Technology, and Data
Expand your knowledge. Deepen your experience. Network with peers and leaders. Learn about the future of marketing.
Marketers from all levels of your organization. From System Administrators to the CMO, there’s something for everyone!
Can't make it to Aprimo Sync! London? Check out Aprimo Sync! Chicago.
|8:00 am – 9:00 am||Registration and Breakfast|
|9:00 am – 9:15 am||Welcome|
|9:15 am - 10:30 am||Keynote Speaker: Can the GDPR Save Customer Experience Management (From Itself)|
Dr. Tim Walters, The Content Advisory
Dr. Tim Walters, principal strategist and privacy lead at The Content Advisory, will present two key ways brands can completely reorient their CXM processes, technologies, and strategies. Additionally, Dr. Walters will illustrate actionable ways that brands can actually leverage the GDPR to address this crippling “trust deficit” among consumers.
Please see the keynote tab for more details
|10:30 am – 11:00 am||Break|
|11:00 am – 12:00 pm||The Future of Aprimo: Merging People, Content and Data|
|12:00 pm – 1:30 pm||Lunch||Partner Session|
|1:30 pm - 2:15 pm||Customer Story: SOS Children's Villages|
Ute Hennig and Martina Meng
SOS Children's Villages is one of the largest child development organisations in the world. To ensure uninterrupted care for both child and family, the organisation builds on Aprimo DAM to deliver world-class fundraising and donor impact measurement in real time. Aprimo DAM is part of the backbone of our efforts towards digital transformation. But it does not just support the dissemination of information: It changes mindsets; it helps improve input for the delivery of a better output.
|2:15 pm – 3:00 pm||Customer Story: A Journey to Customer Centric Programmes|
|3:00 pm - 3:30 pm||Break|
|3:30 pm - 4:30 pm||Panel Discussion: The Future of Marketing - How are you planning for it?|
Facilitated by: Dr. Tim Walters
|4:30 pm – 5:00 pm||Recognizing Excellence: Aprimo APEX Awards|
Master of Ceremonies: Ed Breault
|6:00 pm - 9:00 pm||Evening Activity: The Ivory Vault Themed Cocktail Party|
Please see entertainment tab for more details
|8:00 am – 8:30 am||Breakfast|
|8:30 am – 9:30 am||New Product Showcase: A First Look at Aprimo’s Latest Innovations|
|9:30 am – 10:30 am||Main Stage: Deep Dive into Aprimo Roadmap|
Kevin Souers, Eric Teitsma, and Petra Tant
|10:30 am – 10:45 am||Break|
|10:45 am – 11:35 am||Follow up Q&A on Product Roadmap Deep Dive|
Eric Teitsma and Petra Tant
|Globalizing Your Content Strategy For Impactful Customer Experiences|
|Best Practices in Plan & Spend: Planning, Budgeting, Forecasting, Monitoring and More
|11:35 am – 11:40 pm||Transition|
|11:40 am – 12:30 pm||Best Practices in DAM: Taxonomy, Rights and Integrations|
|Value Targeting: Marketing Performance and Tracking The Right Marketing KPIs|
Mark Fera and Steve Sugar
|Content Intelligence: Separating Hype vs. Reality|
|12:30 pm – 1:30 pm||Lunch|
|1:30 pm – 2:30 pm||Main Stage: Customer Story – Yorkshire Building Society|
YBS Group has been on a Marketing Operations journey over the last 2 years. Moving from antiquated process to a centralised and fully digital Marketing Operations solution has thrown up many challenges, but ultimately has led to massive benefits for the organisation, and those using the solution. This session will explore the highs and lows of this transformation, and share our experience of some of the benefits you can expect, and some you might not!
|2:30 pm – 3:30 pm||Best Practices In Marketing Productivity: Workflows, Culture, and Resource Management|
|Why a Local Marketing Strategy is Critical for Global Brands|
|Personalizing Brand Experiences|
|3:30 pm – 3:45 pm||Break|
|3:45 pm – 4:45 pm||Main Stage: Panel Discussion – Driving Marketing Transformation, and Managing Change|
Facilitated by: Mark Fera
|4:45 pm – 5:00 pm||Main Stage: Closing Remarks|
Keynote Speaker: Dr. Tim Walters
Today we’re told that customer experience management (CXM) is an inescapable imperative, the primary determinant of organizational success or failure, and the sole means of sustainable competitive advantage. For years, executives have named CXM a top priority, vendors have created amazing CXM solutions, and companies have invested time, money and resources. And yet, every major global consumer survey reconfirms that CXM has failed. Add to this complexity, the fact that the new General Data Protection Regulation (GDPR) is seen by many marketers as the coming “datapocalypse”. How will digital marketers survive? Fear not, because in this session Dr. Tim Walters, principal strategist and privacy lead at The Content Advisory, will present two key ways brands can completely reorient their CXM processes, technologies, and strategies. Additionally, Dr. Walters will illustrate actionable ways that brands can actually leverage the GDPR to address this crippling “trust deficit” among consumers.
Tim is a principal strategist and the privacy lead at The Content Advisory, as well as a partner at IOOI Group, and a founding partner of Digital Clarity Group. He is writing, advising, public speaking and aims to help both enterprises and solution providers come to terms with customer experience management (CEM) – while also respecting the privacy and personal data of consumers. For him, this means understanding the fundamental concepts – experience, customer journeys, the jobs to be done – and then designing and implementing the engagement strategies that deliver mutual benefit for both buyers and sellers. His publications include "The CEM Imperative,” an "Executive FAQ" about the General Data Protection Regulation (GDPR), and “Is Native Advertising the New Black?”. Prior to DCG, he was a Senior Analyst and Advisor at Forrester Research, and director of international marketing and strategy for FatWire Software. Earlier, he was a professor at the University of Rochester and New York University.
Aprimo “APEX” Awards, [APrimo EXcellence]
These awards are designed to recognize Customer and Alliance Partners of Aprimo who drive Marketing Excellence through the use of Aprimo solutions within the Aprimo community and demonstrate tangible ROI while achieving the Aprimo Advantage. There are 5 categories, 3 are customer self-nominating.
Wapping Ln, St Katharine's & Wapping
London E1W 2SF, UK
7 Gracechurch St
London, EC3V 0DR, UK
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Hotel, events and dates information
Official hotel booking support
Hotel booking for Aprimo Sync! 2018 London is being managed by BCD M&E and HotelMap. If you would like assistance with your hotel booking, you can contact me, the dedicated hotel adviser for this event. My email address is Sarah@bcdme.com - Send me your requirements, phone number and Event Reference Code MNA3B and I will get back to you with hotel options - You can also phone me, seven days a week, on +44 (0) 207 870 4100.
Tuesday, 15 May 2018 from 6:00 pm - 9:00 pm
The Ivory Vaults is an exclusive location situated within the historic vaulted cellars of the Grade II listed Ivory House at St Katharine Docks. We will be embarking on the Embargo experience. The year is 1923, prohibition has forced us to swig gin from tea cups and take our party underground into a speakeasy with Gatsby infused furor. Drink up and gamble at our mini casino whilst being entertained by an array of jazz musicians and show girls.
St Katharine Docks,
London E1W 1BP, United Kingdom
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Sponsor Aprimo Sync! 2018 Europe
Aprimo is a leader in global marketing operations technology. Aprimo’s performance-driven marketing operations and digital asset management software gives marketers the advantage to govern and grow their brand. Aprimo delivers the advantage with its innovative Marketing Operations Hub. We allow marketers to manage budgets, people, data, and content throughout the ideation, workflow, and campaign delivery of the brand experience while maximizing provable ROI. Aprimo is headquartered in Chicago, with global R&D and customer support in Indianapolis, and international operations based in London.
Aprimo Sync! is an opportunity for Aprimo customers to learn about coming product innovations, hear from industry thought leaders, network, share best practices, and build deeper relationships with Aprimo and our partners. This will be a two-day event located in London on May 15-16, 2018.