Aprimo Sync! Europe

15-16 May 2018

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Aprimo Sync! Europe

London – United Kingdom
15-16 May 2018

Accelerate Your Digital Marketing Transformation

Two days encompassing the essentials to operationalize your business and start your transformation for today’s marketing world. Hear from Aprimo experts, customers, and industry leaders on:

  • How to Stretch and Scale Content
  • Navigating Organizational Disruption
  • Managing your Tech Stack
  • Agile Marketing
  • Maximizing the Customer Experience
  • Best Practices for Leveraging Partnerships, Technology, and Data
Why attend:

Expand your knowledge. Deepen your experience. Network with peers and leaders. Learn about the future of marketing.

Who should attend?

Marketers from all levels of your organization. From System Administrators to the CMO, there’s something for everyone!

Can't make it to Aprimo Sync! London? Check out Aprimo Sync! Chicago.


Tuesday, May 15
8:00 am – 9:00 amRegistration and Breakfast
9:00 am – 9:15 amWelcome
Jon Williams
9:15 am - 10:30 amKeynote Speaker: Can the GDPR Save Customer Experience Management (From Itself)
Dr. Tim Walters, The Content Advisory

Dr. Tim Walters, principal strategist and privacy lead at The Content Advisory, will present two key ways brands can completely reorient their CXM processes, technologies, and strategies. Additionally, Dr. Walters will illustrate actionable ways that brands can actually leverage the GDPR to address this crippling “trust deficit” among consumers.
Please see the keynote tab for more details
10:30 am – 11:00 amBreak
11:00 am – 12:00 pmThe Future of Aprimo: Merging People, Content and Data
Kevin Souers
12:00 pm – 1:30 pmLunchPartner Session
1:30 pm - 2:15 pmCustomer Story: SOS Children's Villages
Ute Hennig and Martina Meng

SOS Children's Villages is one of the largest child development organisations in the world. To ensure uninterrupted care for both child and family, the organisation builds on Aprimo DAM to deliver world-class fundraising and donor impact measurement in real time. Aprimo DAM is part of the backbone of our efforts towards digital transformation. But it does not just support the dissemination of information: It changes mindsets; it helps improve input for the delivery of a better output.
2:15 pm – 3:00 pmCustomer Story: A Journey to Customer Centric Programmes
Ed Knight
3:00 pm - 3:30 pmBreak
3:30 pm - 4:30 pmPanel Discussion: The Future of Marketing - How are you planning for it?
Facilitated by: Dr. Tim Walters
4:30 pm – 5:00 pmRecognizing Excellence: Aprimo APEX Awards
Master of Ceremonies: Ed Breault
6:00 pm - 9:00 pmEvening Activity: The Ivory Vault Themed Cocktail Party
Please see entertainment tab for more details

Wednesday, May 16
8:00 am – 8:30 amBreakfast
8:30 am – 9:30 amNew Product Showcase: A First Look at Aprimo’s Latest Innovations
Lorna Loney
9:30 am – 10:30 amMain Stage: Deep Dive into Aprimo Roadmap
Kevin Souers, Eric Teitsma, and Petra Tant
10:30 am – 10:45 amBreak
10:45 am – 11:35 amFollow up Q&A on Product Roadmap Deep Dive
Eric Teitsma and Petra Tant
Globalizing Your Content Strategy For Impactful Customer Experiences
Pieter Caneuf
Best Practices in Plan & Spend: Planning, Budgeting, Forecasting, Monitoring and More
Mary Neville
11:35 am – 11:40 pmTransition
11:40 am – 12:30 pmBest Practices in DAM: Taxonomy, Rights and Integrations
Alec Wadey
Value Targeting: Marketing Performance and Tracking The Right Marketing KPIs
Mark Fera and Steve Sugar
Content Intelligence: Separating Hype vs. Reality
Anjali Yakkundi
12:30 pm – 1:30 pmLunch
1:30 pm – 2:30 pmMain Stage: Customer Story – Yorkshire Building Society
Matthew Cox

YBS Group has been on a Marketing Operations journey over the last 2 years. Moving from antiquated process to a centralised and fully digital Marketing Operations solution has thrown up many challenges, but ultimately has led to massive benefits for the organisation, and those using the solution. This session will explore the highs and lows of this transformation, and share our experience of some of the benefits you can expect, and some you might not!
2:30 pm – 3:30 pmBest Practices In Marketing Productivity: Workflows, Culture, and Resource Management
Sam McConville
Why a Local Marketing Strategy is Critical for Global Brands
Matt Clarke
Personalizing Brand Experiences
Mark Andrews
3:30 pm – 3:45 pmBreak
3:45 pm – 4:45 pmMain Stage: Panel Discussion – Driving Marketing Transformation, and Managing Change
Facilitated by: Mark Fera
4:45 pm – 5:00 pmMain Stage: Closing Remarks
Jon Williams

Keynote Speaker: Dr. Tim Walters

Can the GDPR Save Customer Experience Management (From Itself)

Today we’re told that customer experience management (CXM) is an inescapable imperative, the primary determinant of organizational success or failure, and the sole means of sustainable competitive advantage. For years, executives have named CXM a top priority, vendors have created amazing CXM solutions, and companies have invested time, money and resources. And yet, every major global consumer survey reconfirms that CXM has failed. Add to this complexity, the fact that the new General Data Protection Regulation (GDPR) is seen by many marketers as the coming “datapocalypse”. How will digital marketers survive? Fear not, because in this session Dr. Tim Walters, principal strategist and privacy lead at The Content Advisory, will present two key ways brands can completely reorient their CXM processes, technologies, and strategies. Additionally, Dr. Walters will illustrate actionable ways that brands can actually leverage the GDPR to address this crippling “trust deficit” among consumers.

Dr. Tim Walters
Dr. Tim Walters

Principal Strategist & Privacy Lead
The Content Advisory

A little more about Tim

Tim is a principal strategist and the privacy lead at The Content Advisory, as well as a partner at IOOI Group, and a founding partner of Digital Clarity Group. He is writing, advising, public speaking and aims to help both enterprises and solution providers come to terms with customer experience management (CEM) – while also respecting the privacy and personal data of consumers. For him, this means understanding the fundamental concepts – experience, customer journeys, the jobs to be done – and then designing and implementing the engagement strategies that deliver mutual benefit for both buyers and sellers. His publications include "The CEM Imperative,” an "Executive FAQ" about the General Data Protection Regulation (GDPR), and “Is Native Advertising the New Black?”. Prior to DCG, he was a Senior Analyst and Advisor at Forrester Research, and director of international marketing and strategy for FatWire Software. Earlier, he was a professor at the University of Rochester and New York University.

APEX Awards

Aprimo APEX Awards

Aprimo “APEX” Awards, [APrimo EXcellence]

These awards are designed to recognize Customer and Alliance Partners of Aprimo who drive Marketing Excellence through the use of Aprimo solutions within the Aprimo community and demonstrate tangible ROI while achieving the Aprimo Advantage. There are 5 categories, 3 are customer self-nominating.


Tobacco Dock in London, United Kingdom
Tobacco Dock

Wapping Ln, St Katharine's & Wapping
London E1W 2SF, UK


You may use the Aprimo Corporate discount at Club Quarters by calling Member Services at (203) 905-2100 or visiting their website at clubquartershotels.com/aprimo.

The Club Quarters Gracechurch (Hotel)
Club Quarters Gracechurch

7 Gracechurch St
London, EC3V 0DR, UK

Other nearby hotels

Discounted hotel rates

We have exclusive hotel deals for attendees of this event. These special offers can be booked online or by telephone.
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Book your hotel online

LAUNCH OUR HOTELMAPTMView HotelMap deals for Aprimo Sync! 2018 London.

Hotel, events and dates information

Tobacco Dock, st. Pennington, London
Hotel reservations: +44 (0) 207 870 4100 Quote Special Reference Code: MNA3B
Aprimo Sync! 2018 London
Tuesday 15th - Wednesday 16th May 2018

Official hotel booking support

Hotel booking for Aprimo Sync! 2018 London is being managed by BCD M&E and HotelMap. If you would like assistance with your hotel booking, you can contact me, the dedicated hotel adviser for this event. My email address is Sarah@bcdme.com - Send me your requirements, phone number and Event Reference Code MNA3B and I will get back to you with hotel options - You can also phone me, seven days a week, on +44 (0) 207 870 4100.


The Ivory Vaults

Tuesday, 15 May 2018 from 6:00 pm - 9:00 pm

The Ivory Vaults is an exclusive location situated within the historic vaulted cellars of the Grade II listed Ivory House at St Katharine Docks. We will be embarking on the Embargo experience. The year is 1923, prohibition has forced us to swig gin from tea cups and take our party underground into a speakeasy with Gatsby infused furor. Drink up and gamble at our mini casino whilst being entertained by an array of jazz musicians and show girls.

The Ivory Vaults

Ivory House,
St Katharine Docks,
London E1W 1BP, United Kingdom

Connect with us!

Stay up to date on all things Sync! Follow #AprimoSync18 to get all of the latest news.



Sponsor Aprimo Sync! 2018 Europe

Aprimo is a leader in global marketing operations technology. Aprimo’s performance-driven marketing operations and digital asset management software gives marketers the advantage to govern and grow their brand. Aprimo delivers the advantage with its innovative Marketing Operations Hub. We allow marketers to manage budgets, people, data, and content throughout the ideation, workflow, and campaign delivery of the brand experience while maximizing provable ROI. Aprimo is headquartered in Chicago, with global R&D and customer support in Indianapolis, and international operations based in London.

Aprimo Sync! is an opportunity for Aprimo customers to learn about coming product innovations, hear from industry thought leaders, network, share best practices, and build deeper relationships with Aprimo and our partners. This will be a two-day event located in London on May 15-16, 2018.

To learn more about sponsoring Aprimo Sync! 2018 download the Sponsorship Guide or contact us with questions.

Thank you to our sponsors!




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