Aprimo Sync! Europe Agenda

15-16 May 2018

Next Section
Tuesday, May 15
TimeSession
8:00 am – 9:00 amRegistration and Breakfast
9:00 am – 9:15 amWelcome
Jon Williams and Ed Breault
 
9:15 am - 10:30 amKeynote Speaker: Can the GDPR Save Customer Experience Management (From Itself)
Dr. Tim Walters, The Content Advisory

Dr. Tim Walters, principal strategist and privacy lead at The Content Advisory, will present two key ways brands can completely reorient their CXM processes, technologies, and strategies. Additionally, Dr. Walters will illustrate actionable ways that brands can actually leverage the GDPR to address this crippling “trust deficit” among consumers.
10:30 am – 11:00 amBreak
11:00 am – 12:00 pmThe Future of Aprimo: Merging People, Content and Data
Kevin Souers
12:00 pm – 1:30 pmLunchPartner Session
1:30 pm - 2:15 pmCustomer Story: SOS Children's Villages
Ute Hennig and Martina Meng

SOS Children's Villages is one of the largest child development organisations in the world. To ensure uninterrupted care for both child and family, the organisation builds on Aprimo DAM to deliver world-class fundraising and donor impact measurement in real time. Aprimo DAM is part of the backbone of our efforts towards digital transformation. But it does not just support the dissemination of information: It changes mindsets; it helps improve input for the delivery of a better output.
2:15 pm – 3:00 pmCustomer Story: A Journey to Customer Centric Programmes
Ed Knight
3:00 pm - 3:30 pmBreak
3:30 pm - 4:30 pmPanel Discussion: The Future of Marketing - How are you planning for it?
Facilitated by: Dr. Tim Walters
4:30 pm – 5:00 pmRecognizing Excellence: Aprimo APEX Awards
Master of Ceremonies: Ed Breault
6:00 pm - 9:00 pmEvening Activity: The Ivory Vault Themed Cocktail Party
Wednesday, May 16
TimeSession
8:00 am – 8:30 amBreakfast
8:30 am – 9:30 amNew Product Showcase: A First Look at Aprimo’s Latest Innovations
Lorna Loney
9:30 am – 10:30 amMain Stage: Deep Dive into Aprimo Roadmap
Kevin Souers, Eric Teitsma, and Petra Tant
10:30 am – 10:45 amBreak
10:45 am – 11:35 amFollow up Q&A on Product Roadmap Deep Dive
Eric Teitsma and Petra Tant
Globalizing Your Content Strategy For Impactful Customer Experiences
Pieter Casneuf
Best Practices in Plan & Spend: Planning, Budgeting, Forecasting, Monitoring and More
Mary Neville
11:35 am – 11:40 pmTransition
11:40 am – 12:30 pmBest Practices in DAM: Taxonomy, Rights and Integrations
Alec Wadey
Value Targeting: Marketing Performance and Tracking The Right Marketing KPIs
Mark Fera and Steve Sugar
Content Intelligence: Separating Hype vs. Reality
Anjali Yakkundi
12:30 pm – 1:30 pmLunch
1:30 pm – 2:30 pmMain Stage: Customer Story – Yorkshire Building Society
Matthew Cox

YBS Group has been on a Marketing Operations journey over the last 2 years. Moving from antiquated process to a centralised and fully digital Marketing Operations solution has thrown up many challenges, but ultimately has led to massive benefits for the organisation, and those using the solution. This session will explore the highs and lows of this transformation, and share our experience of some of the benefits you can expect, and some you might not!
2:30 pm – 3:30 pmBest Practices In Marketing Productivity: Workflows, Culture, and Resource Management
Sam McConville
Why a Local Marketing Strategy is Critical for Global Brands
Matt Clarke
Personalizing Brand Experiences
Mark Andrews
3:30 pm – 3:45 pmBreak
3:45 pm – 4:45 pmMain Stage: Panel Discussion – Driving Marketing Transformation, and Managing Change
Facilitated by: Mark Fera
4:45 pm – 5:00 pmMain Stage: Closing Remarks
Jon Williams
Wednesday, May 16
TimeSession
8:00 am – 8:30 amBreakfast
8:30 am – 9:30 amNew Product Showcase: A First Look at Aprimo’s Latest Innovations
Lorna Loney
9:30 am – 10:30 amMain Stage: Deep Dive into Aprimo Roadmap
Kevin Souers, Eric Teitsma, and Petra Tant
10:30 am – 10:45 amBreak
10:45 am – 11:35 amFollow up Q&A on Product Roadmap Deep Dive
Eric Teitsma and Petra Tant
Globalizing Your Content Strategy For Impactful Customer Experiences
Pieter Casneuf
Best Practices in Plan & Spend: Planning, Budgeting, Forecasting, Monitoring and More
Mary Neville
11:35 am – 11:40 pmTransition
11:40 am – 12:30 pmBest Practices in DAM: Taxonomy, Rights and Integrations
Alec Wadey
Value Targeting: Marketing Performance and Tracking The Right Marketing KPIs
Mark Fera and Steve Sugar
Content Intelligence: Separating Hype vs. Reality
Anjali Yakkundi
12:30 pm – 1:30 pmLunch
1:30 pm – 2:30 pmMain Stage: Customer Story – Yorkshire Building Society
Matthew Cox

YBS Group has been on a Marketing Operations journey over the last 2 years. Moving from antiquated process to a centralised and fully digital Marketing Operations solution has thrown up many challenges, but ultimately has led to massive benefits for the organisation, and those using the solution. This session will explore the highs and lows of this transformation, and share our experience of some of the benefits you can expect, and some you might not!
2:30 pm – 3:30 pmBest Practices In Marketing Productivity: Workflows, Culture, and Resource Management
Sam McConville
Why a Local Marketing Strategy is Critical for Global Brands
Matt Clarke
Personalizing Brand Experiences
Mark Andrews
3:30 pm – 3:45 pmBreak
3:45 pm – 4:45 pmMain Stage: Panel Discussion – Driving Marketing Transformation, and Managing Change
Facilitated by: Mark Fera
4:45 pm – 5:00 pmMain Stage: Closing Remarks
Jon Williams
Speakers (in Alphabetical Order)
Mark Andrews
Mark Andrews

Chief Executive Officer
TBSCG

Mark has been in the customer experience industry for over thirty years working initially for software vendors assisting Global companies to select and implement marketing technology solutions. In 2003 Mark created TBSCG to provide independent technology advice to help Global brands address the ever-changing needs of their customers journeys.

Mark has completed 3 marathons, windsurfs and cycles, however since becoming a grandad these things seem to have slowed down.
Ed Breault
Ed Breault

Vice President of Marketing
Aprimo

Ed is a “full stack” marketer driving both the art and science aspects of marketing. As head of marketing, Ed leads Aprimo's marketing strategy and operations including all paid/owned/earned media, brand experience, product marketing, content marketing, PR, demand generation, and the rebirth and growth of Aprimo.
Pieter Casneuf
Pieter Casneuf

Senior Vice President of Global Alliances & General Manager DAM
Aprimo

Pieter Casneuf has a PhD on Chemistry and Molecular Biology. After a first job, Pieter Casneuf was allowed at “The Vlerick School for Management” where he got an MBA in General Management. Ever since, Pieter is a combined serial entrepreneur and CEO, leading several companies as well in the internet space ad traditional manufacturing.

Pieter was CEO of ADAM Software, prior to its acquisition by APRIMO. Pieter is now leading the global alliances & partner network at APRIMO.
Matt Clarke
Matthew Clarke

Product Evangelist
Aprimo

As an Aprimo Product Evangelist, Matt is passionate about helping brands to understand how they can transform their marketing to become more efficient, productive and agile in order to achieve greater success and to boost their marketing ROI and brand value.

Matt graduated from Birmingham City University and started his career in the marketing automation space in 2001. During this time, Matt spent 12 years consulting on marketing technology implementations (including MRM, Campaign Management and DAM) for numerous brands across the globe, operating in a variety of verticals including finance, retail and high tech.
Matthew Cox
Matthew Cox

Customer Strategy & Planning Manager
Yorkshire Building Society

Having worked in various customer marketing roles over the last 22 years, I have spent the last 12 years at Yorkshire Building Society Group focusing on transforming their approach to Customer Marketing, and delivering a wide range of customer communications across channels and brands. Merging customer insight and creative with CRM and customer management principles, I have helped my teams to drive innovation, maximise revenues and improve customer retention.
Mark Fera
Mark Fera

Senior Vice President, Industry Solutions
Aprimo

Mark's team is responsible for designing and delivering the most advanced marketing solution to address very specific challenges faced by companies in the industries we serve. Mark has over 25 years of industry and consulting experience, managing P&Ls, industry solutions, the formal development of products and services, go-to-market activities, M&A and client management activities.

He has one son, Damen, and is active in the community. He currently serves as the Chairman of the Board for The Center for Domestic Violence Policy, a not-for-profit organization focused on the prevention and elimination of domestic violence.
Ute Hennig
Ute Hennig

Collaboration and Communications Advisor
SOS Children's Villages

Ute Hennig is an experienced communications professional who has worked in international environments as a journalist, PR and CSR manager and Business Analyst/Product developer for companies such as Siemens, Austrian Broadcasting Corporation, Microsoft and bwin interactive. Her current work at SOS Children’s Villages International focusses on the digital transformation of enterprise content production processes and global asset management.
Ed Knight
Ed Knight

Independent Marketing Consultant

Ed has over 16 years’ experience working in Marketing end to end from CRM to campaign management, strategy and planning, pricing and product development and more recently leading a multi-million pound investment programme of transformational change in one of the largest, multi branded marketing teams in Europe.

Now an independent consultant, Ed is working with brands to deliver transformational change into complex organisations.
Lorna Loney
Lorna Loney

Director of Product Advocacy
Aprimo

As the Director of Product Advocacy, Lorna leads a team of Product Specialists helping brands transform their marketing to become highly efficient; providing agility and standardization to what is often considered marketing chaos, whilst providing a regulatory safety net to keep their CMOs out of the auditors spotlight!

Lorna graduated from Glasgow University and entered into financial services with Clydesdale Bank where she spent 12 years working in various marketing roles from Finance & Risk to Marketing Communications and finally Strategic Projects where she implemented one of the first Marketing Operations solutions in the UK.
Samantha McConville
Samantha McConville

Customer Success Director
Aprimo

Working as a Marketing Operations professional, delivering global implementations, strategic and business maturity assessments and lead best practice workshops in the subject of marketing operations. Working with leading brands in the financial and software sector, helping redesign business process, marketing automation and financial management to achieve tangible return on investment for marketing spend. Now working as a Customer Success Director using MO knowledge to drive customer retention and satisfaction.
Martina Meng
Martina Meng

Business Analyst
SOS Children's Villages

Martina has an MSc in Business Admin with a focus on e-business, innovation & technology management.

Over the years she accumulated professional knowledge and experience in all things digital - with art databases, travel CMSes & platforms - and worked with start-ups, social entrepreneurs, impact investors & one time alongside laureates of the Sveriges Riksbank Prize in Economic Sciences. When travelling she prefers remote places where one can be offline.
Mary Neville
Mary Neville

Customer Success Director
Aprimo

Mary Neville is a Customer Success Director for Aprimo. She has over 15 years’ experience helping customers leverage marketing operations, best practices and technology to increase efficiency. Her domain expertise includes marketing operations, campaign management and digital marketing.
Kevin Souers
Kevin Souers

Chief Product Officer
Aprimo

Kevin Souers, Chief Product Officer, leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations.

Prior to Aprimo, Kevin was the Chief Technology Officer of Revenew, Inc., the leading through-channel marketing automation platform. In July 2016, Revenew was acquired and merged into Aprimo.

Before Revenew, Kevin held several executive positions at Keane Inc., a $1B+ leading global IT solutions company recently acquired by NTT Data. While running Keane’s largest business line—its flagship Global Application Management unit—Kevin led the development of a new product suite that was ranked 70 on 2010’s InformationWeek 500, a list of the top technology innovators in the U.S. From his prior role leading Keane’s Management Consulting business, Kevin has a history of leading technology strategies and builds of large-scale, transformative technology at Fortune 100 companies, and he led a team to report to Congress on how to transform health and human services technology.

Kevin holds an MBA with a concentration in Finance from Boston College. He received his Bachelor of Science degree in Chemistry from the University of Notre Dame.
John Stammen
John Stammen

Chief Executive Officer
Aprimo

John Stammen, CEO of Aprimo, has 34 years of experience in software development, customer support and training, consulting, business development, marketing, and executive leadership in software solutions. He is known for his passion for customer delight and building strategic relationships with customers across many geographies and cultures.

Previously, John was CEO of Revenew, Inc., which in July 2016 was merged with the marketing operations assets of the former Teradata Marketing Applications business to re-establish the Aprimo brand (Teradata acquired Aprimo in 2011).

Prior to leading Revenew, John served as Executive Vice President for the former Aprimo company, where he was responsible for global business development, alliances, and delivery of Aprimo solutions worldwide. Before his 12 years at Aprimo, John was the Vice President and General Manager for PeopleSoft, where he was responsible for business development, alliances, services, and development of financial, distribution, and HR solutions for medium-size enterprises. Prior to PeopleSoft, he served as Regional Vice President for D&B Software.

John earned a bachelor’s degree in Management Information Systems from Bowling Green State University in Ohio, and attended the Management Program at the Wharton School of Business in Philadelphia.

John is married with five children, lives in the Chicago area, and is an active member of the community.
Steven Sugar
Steven Sugar

Director, Industry Solutions
Aprimo

In 10+ years at Aprimo, Steve ‘s roles include Sr Product Advocate, Manager of the Customer Success Management team and as a Customer Success Director.Prior to Aprimo, Steve was the VP of MO at CA Technologies where he created the Marketing Operations team and deployed Aprimo world-wide.Prior to CA, at BOA as SVP, Steve managed MO and deployed Aprimo and held multiple Finance roles. Steve is lean manufacturing certified and has both MA and BA in Economics.
Petra Tant
PETRA TANT

Director of Product Management, Smart Content Hub
Aprimo

Petra joined ADAM Software (now Aprimo) in June 2007 as Partner Support Manager Europe. In 2009 she started and managed the different product solution divisions (Product management, Support, Services and Quality assurance). Since 2015 she focusses solely on the product management of the Smart Content Hub. Before Aprimo Petra was Product Manager Labels & Packaging for Artwork Systems, where she started in 1993 as a Product Specialist and helped build the different service divisions in the early years. Petra has a degree in Graphic Arts Production Management and started her career in pre-press production.
Eric Teitsma
ERIC TeiTSMA

Vice President of Product Management
Aprimo

Eric has over 20+ years of experience in marketing software and technology. As one of the original team members who launched Aprimo in 1998, he helped defined the category of Marketing Operations Management and has watched it grow into the critical business solution that is today. Over his time with Aprimo he has held leadership roles in Software Development, Product Management, User Experience, Customer Support, Account Management, Implementation Services, and Alliances. Eric has led the Product Management organization for the Aprimo Platform for the past 4 years managing the overall product strategy and roadmap. Eric has a degree in Electrical Engineering and lives in Noblesville, IN with his wife and 3 children.
Alec Wadey
Alec Wadey

Senior Product Advocate
Aprimo

Alec is a Senior Product Advocate with a strong technical background who joined the Aprimo team this year after a long history implementing Aprimo DAM (formerly ADAM).

For the last 10 years Alec has been working with enterprise businesses, focusing on business change and transformation around the implementation of Digital Asset Management. Working with clients such as LEGO, ASOS, Nordstrom, JP Morgan Chase, The British Museum, TUI and Microsoft.
Dr. Tim Walters
Dr. Tim Walters

Pricipal Strategist & Privacy Lead
The Content Advisory

Tim is a principal strategist and the privacy lead at The Content Advisory, as well as a partner at IOOI Group, and a founding partner of Digital Clarity Group. He is writing, advising, public speaking and aims to help both enterprises and solution providers come to terms with customer experience management (CEM) – while also respecting the privacy and personal data of consumers. For him, this means understanding the fundamental concepts – experience, customer journeys, the jobs to be done – and then designing and implementing the engagement strategies that deliver mutual benefit for both buyers and sellers. His publications include "The CEM Imperative,” an "Executive FAQ" about the General Data Protection Regulation (GDPR), and “Is Native Advertising the New Black?”. Prior to DCG, he was a Senior Analyst and Advisor at Forrester Research, and director of international marketing and strategy for FatWire Software. Earlier, he was a professor at the University of Rochester and New York University.
Jon Williams
Jon Williams

Senior Vice President
Aprimo

Jon Williams is Senior Vice President leading Aprimo’s International division. He is responsible for the growth of Aprimo’s business outside of its home markets. Jon has spent the past two decades helping organizations deliver smarter marketing by unlocking the power of technology to aid the development and management of its marketing organization.

Previously, Jon ran the Teradata Marketing Applications division in the United Kingdom, and prior to that, he was a long-term member of the Aprimo business as Director of Application Consulting. Before Aprimo, Jon spent seven years as Principal Consultant at Intelligent Marketing Software provider, smartFOCUS.
Jon has a first-class honors degree in Business Decision Analysis—the science and art of using statistical models to solve every day business issues.
Anjali Yakkundi
Anjali Yakkundi

Product Marketing Director
Aprimo

Anjali Yakkundi is a product marketing director at Aprimo, and looks after the strategy, go to market, positioning, and messaging for the Aprimo product portfolio. Anjali is a recognized industry thought leader, having spent 8 years at Forrester Research as an industry analyst and having been cited in major publications like AdAge, AdWeek, CIO Magazine, and The Wall Street Journal. Anjali’s background before joining the software industry is in scientific and cognitive research, and she has a BA from Vassar College.
Speakers (in Alphabetical Order)
Mark Andrews
Mark Andrews

Chief Executive Officer
TBSCG

Mark has been in the customer experience industry for over thirty years working initially for software vendors assisting Global companies to select and implement marketing technology solutions. In 2003 Mark created TBSCG to provide independent technology advice to help Global brands address the ever-changing needs of their customers journeys.

Mark has completed 3 marathons, windsurfs and cycles, however since becoming a grandad these things seem to have slowed down.
Ed Breault
Ed Breault

Vice President of Marketing
Aprimo

Ed is a “full stack” marketer driving both the art and science aspects of marketing. As head of marketing, Ed leads Aprimo's marketing strategy and operations including all paid/owned/earned media, brand experience, product marketing, content marketing, PR, demand generation, and the rebirth and growth of Aprimo.
Pieter Casneuf
Pieter Casneuf

Senior Vice President of Global Alliances & General Manager DAM
Aprimo

Pieter Casneuf has a PhD on Chemistry and Molecular Biology. After a first job, Pieter Casneuf was allowed at “The Vlerick School for Management” where he got an MBA in General Management. Ever since, Pieter is a combined serial entrepreneur and CEO, leading several companies as well in the internet space ad traditional manufacturing.

Pieter was CEO of ADAM Software, prior to its acquisition by APRIMO. Pieter is now leading the global alliances & partner network at APRIMO.
Matt Clarke
Matthew Clarke

Product Evangelist
Aprimo

As an Aprimo Product Evangelist, Matt is passionate about helping brands to understand how they can transform their marketing to become more efficient, productive and agile in order to achieve greater success and to boost their marketing ROI and brand value.

Matt graduated from Birmingham City University and started his career in the marketing automation space in 2001. During this time, Matt spent 12 years consulting on marketing technology implementations (including MRM, Campaign Management and DAM) for numerous brands across the globe, operating in a variety of verticals including finance, retail and high tech.
Matthew Cox
Matthew Cox

Customer Strategy & Planning Manager
Yorkshire Building Society

Having worked in various customer marketing roles over the last 22 years, I have spent the last 12 years at Yorkshire Building Society Group focusing on transforming their approach to Customer Marketing, and delivering a wide range of customer communications across channels and brands. Merging customer insight and creative with CRM and customer management principles, I have helped my teams to drive innovation, maximise revenues and improve customer retention.
Mark Fera
Mark Fera

Senior Vice President, Industry Solutions
Aprimo

Mark's team is responsible for designing and delivering the most advanced marketing solution to address very specific challenges faced by companies in the industries we serve. Mark has over 25 years of industry and consulting experience, managing P&Ls, industry solutions, the formal development of products and services, go-to-market activities, M&A and client management activities.

He has one son, Damen, and is active in the community. He currently serves as the Chairman of the Board for The Center for Domestic Violence Policy, a not-for-profit organization focused on the prevention and elimination of domestic violence.
Ute Hennig
Ute Hennig

Collaboration and Communications Advisor
SOS Children's Villages

Ute Hennig is an experienced communications professional who has worked in international environments as a journalist, PR and CSR manager and Business Analyst/Product developer for companies such as Siemens, Austrian Broadcasting Corporation, Microsoft and bwin interactive. Her current work at SOS Children’s Villages International focusses on the digital transformation of enterprise content production processes and global asset management.
Ed Knight
Ed Knight

Independent Marketing Consultant

Ed has over 16 years’ experience working in Marketing end to end from CRM to campaign management, strategy and planning, pricing and product development and more recently leading a multi-million pound investment programme of transformational change in one of the largest, multi branded marketing teams in Europe.

Now an independent consultant, Ed is working with brands to deliver transformational change into complex organisations.
Lorna Loney
Lorna Loney

Director of Product Advocacy
Aprimo

As the Director of Product Advocacy, Lorna leads a team of Product Specialists helping brands transform their marketing to become highly efficient; providing agility and standardization to what is often considered marketing chaos, whilst providing a regulatory safety net to keep their CMOs out of the auditors spotlight!

Lorna graduated from Glasgow University and entered into financial services with Clydesdale Bank where she spent 12 years working in various marketing roles from Finance & Risk to Marketing Communications and finally Strategic Projects where she implemented one of the first Marketing Operations solutions in the UK.
Samantha McConville
Samantha McConville

Customer Success Director
Aprimo

Working as a Marketing Operations professional, delivering global implementations, strategic and business maturity assessments and lead best practice workshops in the subject of marketing operations. Working with leading brands in the financial and software sector, helping redesign business process, marketing automation and financial management to achieve tangible return on investment for marketing spend. Now working as a Customer Success Director using MO knowledge to drive customer retention and satisfaction.
Martina Meng
Martina Meng

Business Analyst
SOS Children's Villages

Martina has an MSc in Business Admin with a focus on e-business, innovation & technology management.

Over the years she accumulated professional knowledge and experience in all things digital - with art databases, travel CMSes & platforms - and worked with start-ups, social entrepreneurs, impact investors & one time alongside laureates of the Sveriges Riksbank Prize in Economic Sciences. When travelling she prefers remote places where one can be offline.
Mary Neville
Mary Neville

Customer Success Director
Aprimo

Mary Neville is a Customer Success Director for Aprimo. She has over 15 years’ experience helping customers leverage marketing operations, best practices and technology to increase efficiency. Her domain expertise includes marketing operations, campaign management and digital marketing.
Kevin Souers
Kevin Souers

Chief Product Officer
Aprimo

Kevin Souers, Chief Product Officer, leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations.

Prior to Aprimo, Kevin was the Chief Technology Officer of Revenew, Inc., the leading through-channel marketing automation platform. In July 2016, Revenew was acquired and merged into Aprimo.

Before Revenew, Kevin held several executive positions at Keane Inc., a $1B+ leading global IT solutions company recently acquired by NTT Data. While running Keane’s largest business line—its flagship Global Application Management unit—Kevin led the development of a new product suite that was ranked 70 on 2010’s InformationWeek 500, a list of the top technology innovators in the U.S. From his prior role leading Keane’s Management Consulting business, Kevin has a history of leading technology strategies and builds of large-scale, transformative technology at Fortune 100 companies, and he led a team to report to Congress on how to transform health and human services technology.

Kevin holds an MBA with a concentration in Finance from Boston College. He received his Bachelor of Science degree in Chemistry from the University of Notre Dame.
John Stammen
John Stammen

Chief Executive Officer
Aprimo

John Stammen, CEO of Aprimo, has 34 years of experience in software development, customer support and training, consulting, business development, marketing, and executive leadership in software solutions. He is known for his passion for customer delight and building strategic relationships with customers across many geographies and cultures.

Previously, John was CEO of Revenew, Inc., which in July 2016 was merged with the marketing operations assets of the former Teradata Marketing Applications business to re-establish the Aprimo brand (Teradata acquired Aprimo in 2011).

Prior to leading Revenew, John served as Executive Vice President for the former Aprimo company, where he was responsible for global business development, alliances, and delivery of Aprimo solutions worldwide. Before his 12 years at Aprimo, John was the Vice President and General Manager for PeopleSoft, where he was responsible for business development, alliances, services, and development of financial, distribution, and HR solutions for medium-size enterprises. Prior to PeopleSoft, he served as Regional Vice President for D&B Software.

John earned a bachelor’s degree in Management Information Systems from Bowling Green State University in Ohio, and attended the Management Program at the Wharton School of Business in Philadelphia.

John is married with five children, lives in the Chicago area, and is an active member of the community.
Steven Sugar
Steven Sugar

Director, Industry Solutions
Aprimo

In 10+ years at Aprimo, Steve ‘s roles include Sr Product Advocate, Manager of the Customer Success Management team and as a Customer Success Director.Prior to Aprimo, Steve was the VP of MO at CA Technologies where he created the Marketing Operations team and deployed Aprimo world-wide.Prior to CA, at BOA as SVP, Steve managed MO and deployed Aprimo and held multiple Finance roles. Steve is lean manufacturing certified and has both MA and BA in Economics.
Petra Tant
PETRA TANT

Director of Product Management, Smart Content Hub
Aprimo

Petra joined ADAM Software (now Aprimo) in June 2007 as Partner Support Manager Europe. In 2009 she started and managed the different product solution divisions (Product management, Support, Services and Quality assurance). Since 2015 she focusses solely on the product management of the Smart Content Hub. Before Aprimo Petra was Product Manager Labels & Packaging for Artwork Systems, where she started in 1993 as a Product Specialist and helped build the different service divisions in the early years. Petra has a degree in Graphic Arts Production Management and started her career in pre-press production.
Eric Teitsma
ERIC TeiTSMA

Vice President of Product Management
Aprimo

Eric has over 20+ years of experience in marketing software and technology. As one of the original team members who launched Aprimo in 1998, he helped defined the category of Marketing Operations Management and has watched it grow into the critical business solution that is today. Over his time with Aprimo he has held leadership roles in Software Development, Product Management, User Experience, Customer Support, Account Management, Implementation Services, and Alliances. Eric has led the Product Management organization for the Aprimo Platform for the past 4 years managing the overall product strategy and roadmap. Eric has a degree in Electrical Engineering and lives in Noblesville, IN with his wife and 3 children.
Alec Wadey
Alec Wadey

Senior Product Advocate
Aprimo

Alec is a Senior Product Advocate with a strong technical background who joined the Aprimo team this year after a long history implementing Aprimo DAM (formerly ADAM).

For the last 10 years Alec has been working with enterprise businesses, focusing on business change and transformation around the implementation of Digital Asset Management. Working with clients such as LEGO, ASOS, Nordstrom, JP Morgan Chase, The British Museum, TUI and Microsoft.
Dr. Tim Walters
Dr. Tim Walters

Pricipal Strategist & Privacy Lead
The Content Advisory

Tim is a principal strategist and the privacy lead at The Content Advisory, as well as a partner at IOOI Group, and a founding partner of Digital Clarity Group. He is writing, advising, public speaking and aims to help both enterprises and solution providers come to terms with customer experience management (CEM) – while also respecting the privacy and personal data of consumers. For him, this means understanding the fundamental concepts – experience, customer journeys, the jobs to be done – and then designing and implementing the engagement strategies that deliver mutual benefit for both buyers and sellers. His publications include "The CEM Imperative,” an "Executive FAQ" about the General Data Protection Regulation (GDPR), and “Is Native Advertising the New Black?”. Prior to DCG, he was a Senior Analyst and Advisor at Forrester Research, and director of international marketing and strategy for FatWire Software. Earlier, he was a professor at the University of Rochester and New York University.
Jon Williams
Jon Williams

Senior Vice President
Aprimo

Jon Williams is Senior Vice President leading Aprimo’s International division. He is responsible for the growth of Aprimo’s business outside of its home markets. Jon has spent the past two decades helping organizations deliver smarter marketing by unlocking the power of technology to aid the development and management of its marketing organization.

Previously, Jon ran the Teradata Marketing Applications division in the United Kingdom, and prior to that, he was a long-term member of the Aprimo business as Director of Application Consulting. Before Aprimo, Jon spent seven years as Principal Consultant at Intelligent Marketing Software provider, smartFOCUS.
Jon has a first-class honors degree in Business Decision Analysis—the science and art of using statistical models to solve every day business issues.
Anjali Yakkundi
Anjali Yakkundi

Product Marketing Director
Aprimo

Anjali Yakkundi is a product marketing director at Aprimo, and looks after the strategy, go to market, positioning, and messaging for the Aprimo product portfolio. Anjali is a recognized industry thought leader, having spent 8 years at Forrester Research as an industry analyst and having been cited in major publications like AdAge, AdWeek, CIO Magazine, and The Wall Street Journal. Anjali’s background before joining the software industry is in scientific and cognitive research, and she has a BA from Vassar College.

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