Aprimo Sync! United States

May 22-23, 2018

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Aprimo Sync! United States

Chicago - US
May 22-23, 2018

Accelerate Your Digital Marketing Transformation

Two days encompassing the essentials to operationalize your business and start your transformation for today’s marketing world. Hear from Aprimo experts, customers, and industry leaders on:

  • How to Stretch and Scale Content
  • Navigating Organizational Disruption
  • Managing your Tech Stack
  • Agile Marketing
  • Maximizing the Customer Experience
  • Best Practices for Leveraging Partnerships, Technology, and Data
Why attend:

Expand your knowledge. Deepen your experience. Network with peers and leaders. Learn about the future of marketing.

Who should attend?

Marketers from all levels of your organization. From System Administrators to the CMO, there’s something for everyone!

Can't make it to Aprimo Sync! Chicago? Check out Aprimo Sync! London.

Agenda

Tuesday, May 22
TimeSession
8:00 am – 9:00 amRegistration and Breakfast
9:00 am – 9:15 amWelcome
Todd Rathje
9:15 am - 10:30 amKeynote Speaker: Return on Audience: Rebooting Content Marketing and Customer Experience in a Post-Digital World
Robert Rose, The Content Advisory

Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. Robert has been helping marketers tell their story more effectively through digital media for more than 20 years. Over the last five years, Robert has worked with more than 500 companies of all sizes, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation and UPS. Robert is the author of three best selling books. His latest, Killing Marketing, has been said to have “unlocked the puzzle of what marketing should be in the 21st century.
10:30 am – 11:00 amNetworking Break
11:00 am – 12:00 pmThe Future of Aprimo: Merging People, Content and Data
Kevin Souers
12:00 pm – 1:30 pmLunchExecutive Round TablePartner Session
1:30 pm - 2:15 pmCustomer Story: CenturyLink
Sam Sundstrom

Sam Sundstrom, Director Marketing at CenturyLink, has extensive marketing and management experience in the direct and indirect channels in both business and consumer segments. A Colorado State University graduate, Sam has had a successful continuous 15+ year marketing career at three Fortune 200 companies (telecommunications, IT/technology and TV) plus a wireless Internet start-up. Professional areas of concentration: Marketing Operations, Strategic Planning, Sales Enablement, Advertising, Brand, Communications, Go-to-Market Strategy, and Digital/Social.
2:15 pm – 3:00 pmGrow Big or Go Home: How Agile Marketing Helps the World's Most Innovative Companies Turn Transformation Into Triumph
Andrea Fryrear, AgileSherpas

Using real-world examples and case studies, Andrea Fryrear, one of the world's leading experts on Agile marketing, shows us how to build a system of exponential growth one experiment at a time.

Whatever your marketing challenge, you'll leave this session armed with options for taking smart, simple steps towards a solution. You'll also learn how to ensure these small changes join forces to deliver amazing results far faster than expected.
3:00 pm - 3:30 pmNetworking Break
3:30 pm - 4:00 pmRecognizing Excellence: Aprimo APEX Awards
Master of Ceremonies: Ed Breault
4:00 pm – 5:00 pmPanel Discussion: The Future of Marketing - How are you planning for it?
Facilitated by: Robert Rose
6:00 pm - 9:00 pmEvening Activity: Architectural River Cruise

112 E Upper Wacker Dr.
Boat: Chicago's Leading Lady
Dock Number: Dock #4

Look for the stairs (with a blue awning) at the NE corner of the Michigan Ave & Wacker Drive intersection. Take these stairs down to the Riverwalk & they'll drop you right at our dock.
Tuesday, May 22
TimeSession
8:00 am – 9:00 amRegistration and Breakfast
9:00 am – 9:15 amWelcome
Todd Rathje
9:15 am - 10:30 amKeynote Speaker: Return on Audience: Rebooting Content Marketing and Customer Experience in a Post-Digital World
Robert Rose, The Content Advisory

Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. Robert has been helping marketers tell their story more effectively through digital media for more than 20 years. Over the last five years, Robert has worked with more than 500 companies of all sizes, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation and UPS. Robert is the author of three best selling books. His latest, Killing Marketing, has been said to have “unlocked the puzzle of what marketing should be in the 21st century.
10:30 am – 11:00 amNetworking Break
11:00 am – 12:00 pmThe Future of Aprimo: Merging People, Content and Data
Kevin Souers
12:00 pm – 1:30 pmLunch
Executive Round Table
Partner Session
1:30 pm - 2:15 pmCustomer Story: CenturyLink
Sam Sundstrom

Sam Sundstrom, Director Marketing at CenturyLink, has extensive marketing and management experience in the direct and indirect channels in both business and consumer segments. A Colorado State University graduate, Sam has had a successful continuous 15+ year marketing career at three Fortune 200 companies (telecommunications, IT/technology and TV) plus a wireless Internet start-up. Professional areas of concentration: Marketing Operations, Strategic Planning, Sales Enablement, Advertising, Brand, Communications, Go-to-Market Strategy, and Digital/Social.
2:15 pm – 3:00 pmGrow Big or Go Home: How Agile Marketing Helps the World's Most Innovative Companies Turn Transformation Into Triumph
Andrea Fryrear, AgileSherpas

Using real-world examples and case studies, Andrea Fryrear, one of the world's leading experts on Agile marketing, shows us how to build a system of exponential growth one experiment at a time.

Whatever your marketing challenge, you'll leave this session armed with options for taking smart, simple steps towards a solution. You'll also learn how to ensure these small changes join forces to deliver amazing results far faster than expected.
3:00 pm - 3:30 pmNetworking Break
3:30 pm - 4:00 pmRecognizing Excellence: Aprimo APEX Awards
Master of Ceremonies: Ed Breault
4:00 pm – 5:00 pmPanel Discussion: The Future of Marketing - How are you planning for it?
Facilitated by: Robert Rose
6:00 pm - 9:00 pmEvening Activity: Architectural River Cruise

112 E Upper Wacker Dr.
Boat: Chicago's Leading Lady
Dock Number: Dock #4

Look for the stairs (with a blue awning) at the NE corner of the Michigan Ave & Wacker Drive intersection. Take these stairs down to the Riverwalk & they'll drop you right at our dock.
Wednesday, May 23
TimeSession
8:00 am – 8:30 amBreakfast
8:30 am – 9:30 amNew Product Showcase: A First Look at Aprimo’s Latest Innovations
Jim Cavedo
9:30 am – 10:30 amMain Stage: Deep Dive into Aprimo Roadmap
Kevin Souers, Eric Teitsma, and Petra Tant
10:30 am – 10:45 amNetworking Break
10:45 am – 11:35 amFollow up Q&A on Product Roadmap Deep Dive
Eric Teitsma and Petra Tant
Globalizing Your Content Strategy For Impactful Customer Experiences
Pieter Casneuf
Best Practices in Plan & Spend: Planning, Budgeting, Forecasting, Monitoring and More
Jim Billingsley
11:35 am – 11:40 pmTransition
11:40 am – 12:30 pmBest Practices in DAM: Taxonomy, Rights and Integrations
Joris Wynendaele
Value Targeting: Marketing Performance and Tracking The Right Marketing KPIs
Mark Fera and Steve Sugar, with Mike Coriell of Solutions Plus
Content Intelligence: Separating Hype vs. Reality
Anjali Yakkundi
12:30 pm – 1:30 pmLunch
1:30 pm – 2:30 pmMain Stage: Customer Story – Wells Fargo
Brad McClure

Brad McClure is a Vice President at Wells Fargo where he leads Marketing Tools & Enablement teams around the Marketing Resource Management applications. Brad has been the lead Aprimo resource at Wells Fargo for over 10 years. He and his team consult the Marketing organization around best practice process and translation into technology tools for enablement.
2:30 pm – 3:30 pmBest Practices In Marketing Productivity: Workflows, Culture, and Resource Management
Carolyn Ghaie
Why a Local Marketing Strategy is Critical for Global Brands
Mark Schlief
Personalization? Too little, too expensive, too late. Contextualization is key.
Bertrand Gillett
3:30 pm – 3:45 pmNetworking Break
3:45 pm – 4:45 pmMain Stage: Panel Discussion – Driving Marketing Transformation, and Managing Change
Facilitated by: Michael Lummus
4:45 pm – 5:00 pmMain Stage: Closing Remarks
Todd Rathje
Wednesday, May 23
TimeSession
8:00 am – 8:30 amBreakfast
8:30 am – 9:30 amNew Product Showcase: A First Look at Aprimo’s Latest Innovations
Jim Cavedo
9:30 am – 10:30 amMain Stage: Deep Dive into Aprimo Roadmap
Kevin Souers, Eric Teitsma, and Petra Tant
10:30 am – 10:45 amNetworking Break
10:45 am – 11:35 amFollow up Q&A on Product Roadmap Deep Dive
Eric Teitsma and Petra Tant
Globalizing Your Content Strategy For Impactful Customer Experiences
Pieter Casneuf
Best Practices in Plan & Spend: Planning, Budgeting, Forecasting, Monitoring and More
Jim Billingsley
11:35 am – 11:40 pmTransition
11:40 am – 12:30 pmBest Practices in DAM: Taxonomy, Rights and Integrations
Joris Wynendaele
Value Targeting: Marketing Performance and Tracking The Right Marketing KPIs
Mark Fera and Steve Sugar, with Mike Coriell of Solutions Plus
Content Intelligence: Separating Hype vs. Reality
Anjali Yakkundi
12:30 pm – 1:30 pmLunch
1:30 pm – 2:30 pmMain Stage: Customer Story – Wells Fargo
Brad McClure

Brad McClure is a Vice President at Wells Fargo where he leads Marketing Tools & Enablement teams around the Marketing Resource Management applications. Brad has been the lead Aprimo resource at Wells Fargo for over 10 years. He and his team consult the Marketing organization around best practice process and translation into technology tools for enablement.
2:30 pm – 3:30 pmBest Practices In Marketing Productivity: Workflows, Culture, and Resource Management
Carolyn Ghaie
Why a Local Marketing Strategy is Critical for Global Brands
Mark Schlief
Personalization? Too little, too expensive, too late. Contextualization is key.
Bertrand Gillett
3:30 pm – 3:45 pmNetworking Break
3:45 pm – 4:45 pmMain Stage: Panel Discussion – Driving Marketing Transformation, and Managing Change
Facilitated by: Michael Lummus
4:45 pm – 5:00 pmMain Stage: Closing Remarks
Todd Rathje

Keynote Speaker: Robert Rose

Return on Audience: Rebooting Content Marketing and Customer Experience In A Post-Digital World

We are moving into a new era of marketing - one where the creation of value through story-driven experiences will be the focus. Yes, the entire practice of marketing is changing - again. In this session, author, content marketing strategist and chief strategy officer for the Content Advisory, Robert Rose will discuss the current transformation of the marketing department both inside and out. Let’s look at the new models and frameworks that strategic marketers are using to get to a customer experience strategy that is not just a marketing strategy - but a business strategy. Let’s take a hard look at the actual business strategy of content marketing and how we might fix content marketing and get to real, demonstrable, and profitable value to our business.

Robert Rose
Robert Rose

@Robert_Rose
Founder & Chief Strategy Officer
The Content Advisory

A Little More About Robert

Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. Robert has been helping marketers tell their story more effectively through digital media for more than 20 years. Over the last five years, Robert has worked with more than 500 companies of all sizes, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation and UPS. Robert is the author of three best selling books. His latest, Killing Marketing, has been said to have “unlocked the puzzle of what marketing should be in the 21st century.

APEX Awards

Aprimo APEX Awards

Aprimo “APEX” Awards, [APrimo EXcellence]

These awards are designed to recognize Customer and Alliance Partners of Aprimo who drive Marketing Excellence through the use of Aprimo solutions within the Aprimo community and demonstrate tangible ROI while achieving the Aprimo Advantage. There are 5 categories, 3 are customer self-nominating.

Venue

Sears_Tower_ss
The Metropolitan Club at Willis Tower

233 South Wacker Drive, 66th Floor
Chicago, IL 60606, United States

Hotel

You may use the Aprimo Corporate discount at Club Quarters by calling Member Services at (203) 905-2100 or visiting their website at clubquartershotels.com/aprimo.

The Club Quarters Central Loop (Hotel)
Club Quarters, Central Loop

111 W Adams St
Chicago, IL 60603
(312) 214-6400

Other nearby hotels

W Chicago City Center (Hotel)
W Chicago City Center

172 W Adams St
Chicago, IL 60603
(312) 332-1200

The Kimpton Gray (hotel)
Kimpton Gray Hotel

122 W Monroe St
Chicago, IL 60603
(312) 750-9012

Hyatt Centric The Loop (Hotel)
Hyatt Centric The Loop

100 W Monroe St
Chicago, IL 60603
(312) 236-1234

JWMarriotWeb
JW Marriott Chicago

151 W Adams St
Chicago, IL 60603
(312) 660-8200

Entertainment

Chicago's First Lady Cruises

Tuesday, May 22, 2018 from 6:00 pm - 8:00 pm

Chicago's First Lady Architectural River Tour. We'll board Chicago's Leading Lady cruising yacht to experience Chicago's various architectural styles and the stories of the people who designed and built the city. This is the #1 tour in the city based on TripAdvisor user reviews! Enjoy cocktails and appetizers while soaking in Chicago’s glittering skyscrapers and skyline views.

EntertainmentThumbnailChicagosFirstLadyArchitectureTour460x460
Chicago's First Lady Cruises

112 E Upper Wacker Dr,
Chicago, IL 60601, United States

Connect with us!

Stay up to date on all things Sync! Follow #AprimoSync18 to get all of the latest news.

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Photos

Sponsor Aprimo Sync! 2018 United States

Aprimo is a leader in global marketing operations technology. Aprimo’s performance-driven marketing operations and digital asset management software gives marketers the advantage to govern and grow their brand. Aprimo delivers the advantage with its innovative Marketing Operations Hub. We allow marketers to manage budgets, people, data, and content throughout the ideation, workflow, and campaign delivery of the brand experience while maximizing provable ROI. Aprimo is headquartered in Chicago, with global R&D and customer support in Indianapolis, and international operations based in London.

Aprimo Sync! is an opportunity for Aprimo customers to learn about coming product innovations, hear from industry thought leaders, network, share best practices, and build deeper relationships with Aprimo and our partners. This will be a two-day event located in Chicago on May 22-23, 2018.

To learn more about sponsoring Aprimo Sync! 2018 download the Sponsorship Guide or contact us with questions.

Thank you to our sponsors!

Platinum

Emmsphere
Solutions Plus
tbscg

Silver

Exata Logo
icp
Tahzoo Logo

Bronze

Agile Sherpas Logo
epam
Hero Digital Logo
Fadel Logo

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