Aprimo Sync! United States

MAY 22-23, 2018

Next Section
Tuesday, May 22
TimeSession
8:00 am – 9:00 amRegistration and Breakfast
9:00 am – 9:15 amWelcome
Todd Rathje
9:15 am - 10:30 amKeynote Speaker: Return on Audience: Rebooting Content Marketing and Customer Experience in a Post-Digital World
Robert Rose, The Content Advisory

Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. Robert has been helping marketers tell their story more effectively through digital media for more than 20 years. Over the last five years, Robert has worked with more than 500 companies of all sizes, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation and UPS. Robert is the author of three best selling books. His latest, Killing Marketing, has been said to have “unlocked the puzzle of what marketing should be in the 21st century.
10:30 am – 11:00 amNetworking Break
11:00 am – 12:00 pmThe Future of Aprimo: Merging People, Content and Data
Kevin Souers
12:00 pm – 1:30 pmLunchExecutive Round TablePartner Session
1:30 pm - 2:15 pmCustomer Story: CenturyLink
Sam Sundstrom

Sam Sundstrom, Director Marketing at CenturyLink, has extensive marketing and management experience in the direct and indirect channels in both business and consumer segments. A Colorado State University graduate, Sam has had a successful continuous 15+ year marketing career at three Fortune 200 companies (telecommunications, IT/technology and TV) plus a wireless Internet start-up. Professional areas of concentration: Marketing Operations, Strategic Planning, Sales Enablement, Advertising, Brand, Communications, Go-to-Market Strategy, and Digital/Social.
2:15 pm – 3:00 pmGrow Big or Go Home: How Agile Marketing Helps the World's Most Innovative Companies Turn Transformation Into Triumph
Andrea Fryrear, AgileSherpas

Using real-world examples and case studies, Andrea Fryrear, one of the world's leading experts on Agile marketing, shows us how to build a system of exponential growth one experiment at a time.

Whatever your marketing challenge, you'll leave this session armed with options for taking smart, simple steps towards a solution. You'll also learn how to ensure these small changes join forces to deliver amazing results far faster than expected.
3:00 pm - 3:30 pmNetworking Break
3:30 pm - 4:00 pmRecognizing Excellence: Aprimo APEX Awards
Master of Ceremonies: Ed Breault
4:00 pm – 5:00 pmPanel Discussion: The Future of Marketing - How are you planning for it?
Facilitated by: Robert Rose
6:00 pm - 9:00 pmEvening Activity: Architectural River Cruise

112 E Upper Wacker Dr.
Boat: Chicago's Leading Lady
Dock Number: Dock #4

Look for the stairs (with a blue awning) at the NE corner of the Michigan Ave & Wacker Drive intersection. Take these stairs down to the Riverwalk & they'll drop you right at our dock.
Wednesday, May 23
TimeSession
8:00 am – 8:30 amBreakfast
8:30 am – 9:30 amNew Product Showcase: A First Look at Aprimo’s Latest Innovations
Jim Cavedo
9:30 am – 10:30 amMain Stage: Deep Dive into Aprimo Roadmap
Kevin Souers, Eric Teitsma, and Petra Tant
10:30 am – 10:45 amNetworking Break
10:45 am – 11:35 amFollow up Q&A on Product Roadmap Deep Dive
Eric Teitsma and Petra Tant
Globalizing Your Content Strategy For Impactful Customer Experiences
Pieter Casneuf
Best Practices in Plan & Spend: Planning, Budgeting, Forecasting, Monitoring and More
Jim Billingsley
11:35 am – 11:40 pmTransition
11:40 am – 12:30 pmBest Practices in DAM: Taxonomy, Rights and Integrations
Joris Wynendaele
Value Targeting: Marketing Performance and Tracking The Right Marketing KPIs
Mark Fera and Steve Sugar, with Mike Coriell of Solutions Plus
Content Intelligence: Separating Hype vs. Reality
Anjali Yakkundi
12:30 pm – 1:30 pmLunch
1:30 pm – 2:30 pmMain Stage: Customer Story – Wells Fargo
Brad McClure

Brad McClure is a Vice President at Wells Fargo where he leads Marketing Tools & Enablement teams around the Marketing Resource Management applications. Brad has been the lead Aprimo resource at Wells Fargo for over 10 years. He and his team consult the Marketing organization around best practice process and translation into technology tools for enablement.
2:30 pm – 3:30 pmBest Practices In Marketing Productivity: Workflows, Culture, and Resource Management
Carolyn Ghaie
Why a Local Marketing Strategy is Critical for Global Brands
Mark Schlief
Personalization? Too little, too expensive, too late. Contextualization is key.
Bertrand Gillett
3:30 pm – 3:45 pmNetworking Break
3:45 pm – 4:45 pmMain Stage: Panel Discussion – Driving Marketing Transformation, and Managing Change
Facilitated by: Michael Lummus
4:45 pm – 5:00 pmMain Stage: Closing Remarks
Todd Rathje
Wednesday, May 23
TimeSession
8:00 am – 8:30 amBreakfast
8:30 am – 9:30 amNew Product Showcase: A First Look at Aprimo’s Latest Innovations
Jim Cavedo
9:30 am – 10:30 amMain Stage: Deep Dive into Aprimo Roadmap
Kevin Souers, Eric Teitsma, and Petra Tant
10:30 am – 10:45 amNetworking Break
10:45 am – 11:35 amFollow up Q&A on Product Roadmap Deep Dive
Eric Teitsma and Petra Tant
Globalizing Your Content Strategy For Impactful Customer Experiences
Pieter Casneuf
Best Practices in Plan & Spend: Planning, Budgeting, Forecasting, Monitoring and More
Jim Billingsley
11:35 am – 11:40 pmTransition
11:40 am – 12:30 pmBest Practices in DAM: Taxonomy, Rights and Integrations
Joris Wynendaele
Value Targeting: Marketing Performance and Tracking The Right Marketing KPIs
Mark Fera and Steve Sugar, with Mike Coriell of Solutions Plus
Content Intelligence: Separating Hype vs. Reality
Anjali Yakkundi
12:30 pm – 1:30 pmLunch
1:30 pm – 2:30 pmMain Stage: Customer Story – Wells Fargo
Brad McClure

Brad McClure is a Vice President at Wells Fargo where he leads Marketing Tools & Enablement teams around the Marketing Resource Management applications. Brad has been the lead Aprimo resource at Wells Fargo for over 10 years. He and his team consult the Marketing organization around best practice process and translation into technology tools for enablement.
2:30 pm – 3:30 pmBest Practices In Marketing Productivity: Workflows, Culture, and Resource Management
Carolyn Ghaie
Why a Local Marketing Strategy is Critical for Global Brands
Mark Schlief
Personalization? Too little, too expensive, too late. Contextualization is key.
Bertrand Gillett
3:30 pm – 3:45 pmNetworking Break
3:45 pm – 4:45 pmMain Stage: Panel Discussion – Driving Marketing Transformation, and Managing Change
Facilitated by: Michael Lummus
4:45 pm – 5:00 pmMain Stage: Closing Remarks
Todd Rathje
Speakers (in Alphabetical Order)
Jim Billingsley
Jim Billingsley

Director of Partner Enablement
Aprimo

Jim Billingsley is currently Director of Partner Enablement at Aprimo. He has more than twenty-five years of systems implementation, training, and marketing process automation experience gained across many industries, including fourteen years with Aprimo. Jim has been a Marketing Operations leader for the Services organization, providing vision, best practices, and activation expertise on nearly all Spend Management implementation projects globally.

Jim has led activation and training efforts that span the entire Aprimo suite, including global rollouts of Planning and Spend Management.

Prior to his tenure at Aprimo, Jim held various positions with companies ranging from high-tech startups to established companies in their respective industries. Jim has a BS in Economics from Colorado State University and an MBA from the University of St. Francis.
Ed Breault
Ed Breault

Vice President of Marketing
Aprimo

Ed is a “full stack” marketer driving both the art and science aspects of marketing. As head of marketing, Ed leads Aprimo's marketing strategy and operations including all paid/owned/earned media, brand experience, product marketing, content marketing, PR, demand generation, and the rebirth and growth of Aprimo.
Pieter Casneuf
Pieter Casneuf

Senior Vice President of Global Alliances & General Manager DAM
Aprimo

Pieter Casneuf has a PhD on Chemistry and Molecular Biology. After a first job, Pieter Casneuf was allowed at “The Vlerick School for Management” where he got an MBA in General Management. Ever since, Pieter is a combined serial entrepreneur and CEO, leading several companies as well in the internet space ad traditional manufacturing.

Pieter was CEO of ADAM Software, prior to its acquisition by APRIMO. Pieter is now leading the global alliances & partner network at APRIMO.
Jim Cavedo
Jim Cavedo

Director, Product Advocacy
Aprimo

Jim Cavedo is a dynamic, versatile, experienced marketing executive with a proven track record of driving game-changing growth and leading strategic change initiatives to help companies maximize revenue and market share. Jim is a successful software evangelist, helping customers analyze their customer’s experiences, opening new markets, and guiding go to market digital transformation strategies. Jim’s diverse background includes stints as a consultant implementing Aprimo solutions, as a marketing leader leveraging Aprimo solution and in product advocacy helping global customers recognize how Aprimo could help their business.
Mike Coriell
Mike Coriell

President
Solutions Plus Consulting, Inc.

Mike Coriell is the President of Solutions Plus where he and his team assist Fortune 500 companies with assessing their data needs and improving their processes through reporting and analytics. Mike’s professional passion is helping customers leverage data to drive decisions and to extract higher value from their applications. Mike is an entrepreneur and an innovator with more than 20 years of experience in business intelligence, product management and consulting with a focus on customer success.

Prior to Solutions Plus, he spent 10 years with Aprimo, holding leadership positions in both Services and R&D. Mike has a degree in mathematics from The Ohio State University. He currently resides in Carmel, Indiana with his wife and 3 children (ages 15, 12 and 9).
Mark Fera
Mark Fera

Senior Vice President, Industry Solutions
Aprimo

Mark's team is responsible for designing and delivering the most advanced marketing solution to address very specific challenges faced by companies in the industries we serve. Mark has over 25 years of industry and consulting experience, managing P&Ls, industry solutions, the formal development of products and services, go-to-market activities, M&A and client management activities.

He has one son, Damen, and is active in the community. He currently serves as the Chairman of the Board for The Center for Domestic Violence Policy, a not-for-profit organization focused on the prevention and elimination of domestic violence.
Andrea Fryrear
Andrea Fryrear

President and Lead Trainer
AgileSherpas

As President and Lead Trainer of AgileSherpas, Andrea loves nothing more than seeing a marketing team evolve from chaos to high performance. She’s a Certified Professional in Agile Coaching, a Certified Agile Leader, and an ICAgile Authorized Instructor. Andrea is an international speaker on all things Agile marketing. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and charts a course to a more agile future for the profession.
Carolyn Ghaie
Carolyn Ghaie

Director of Activation Services
Aprimo

Over the course of her career, Carolyn has worked with over 75 global marketing organizations to drive operational efficiency to improve content quality & speed to market. She is a marketing operations expert, an Aprimo enthusiast and is passionate about supporting the evolution of marketing through continuous optimization. As Director of Activation Services at Aprimo, Carolyn & her team have the privilege of working with customers to on-board them to the Aprimo platform.
Bertrand Gillet
Bertrand Gillet

Chief Operating Officer
TBSCG

After having studied Mathematics and then Law, Bertrand started his career in the IT industry by creating a 3D video company in France, before moving to Belgium to embrace the Internet wave in 2000. From 2004 he is working with Mark Andrews to make TBSCG a major player in the Digital Marketing industry, by focusing on integrating all software needed to deliver solutions needed by Marketing departments.
Michael Lummus
Michael Lummus

Senior Director, Product Marketing & Strategy
Aprimo

Senior leader with domain expertise in marketing and software, and functional expertise in strategy, product management, M&A, marketing and executive general management. I currently lead strategy and product marketing for Aprimo, a leader in global marketing operations and digital asset management technology. Aprimo’s performance-driven software gives marketers the advantage to digitally govern and grow their brand.
Brad McClure
Brad McClure

Vice President Marketing Technology & Enablement
Wells Fargo

Brad McClure is a Vice President at Wells Fargo where he leads Marketing Tools & Enablement teams around the Marketing Resource Management applications. Brad has been the lead Aprimo resource at Wells Fargo for over 10 years. He and his team consult the Marketing organization around best practice process and translation into technology tools for enablement.

Brad and his wife have 8 kids (5 exchange students), he is an avid University of Michigan fan, and serves on the board of a non-profit that uses a 1 day 200 mile bike ride to fight against human trafficking. He holds a Bachelors of Business Administration from Grand Valley State University.
Robert Rose
Robert Rose

Founder & Chief Strategy Officer
The Content Advisory

Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. Robert has been helping marketers tell their story more effectively through digital media for more than 20 years. Over the last five years, Robert has worked with more than 500 companies of all sizes, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation and UPS. Robert is the author of three best selling books. His latest, Killing Marketing, has been said to have “unlocked the puzzle of what marketing should be in the 21st century.
Mark Schlief
Mark Schlief

Senior Director of Global Distributed Marketing
Aprimo

Mark Schlief has made Distributed Marketing his passion of the past 20 years. During that time, Mark has had the pleasure of working with many leaders in the field of channel marketing. Mark has been recognized for his innovative work with companies like Coca-Cola, IBM, SAP and HP.

Mark joined the Aprimo team in 2016, is now leading Aprimo’s global Distributed Marketing product.
Kevin Souers
Kevin Souers

Chief Product Officer
Aprimo

Kevin Souers, Chief Product Officer, leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations.

Prior to Aprimo, Kevin was the Chief Technology Officer of Revenew, Inc., the leading through-channel marketing automation platform. In July 2016, Revenew was acquired and merged into Aprimo.

Before Revenew, Kevin held several executive positions at Keane Inc., a $1B+ leading global IT solutions company recently acquired by NTT Data. While running Keane’s largest business line—its flagship Global Application Management unit—Kevin led the development of a new product suite that was ranked 70 on 2010’s InformationWeek 500, a list of the top technology innovators in the U.S. From his prior role leading Keane’s Management Consulting business, Kevin has a history of leading technology strategies and builds of large-scale, transformative technology at Fortune 100 companies, and he led a team to report to Congress on how to transform health and human services technology.

Kevin holds an MBA with a concentration in Finance from Boston College. He received his Bachelor of Science degree in Chemistry from the University of Notre Dame.
John Stammen
John Stammen

Chief Executive Officer
Aprimo

John Stammen, CEO of Aprimo, has 34 years of experience in software development, customer support and training, consulting, business development, marketing, and executive leadership in software solutions. He is known for his passion for customer delight and building strategic relationships with customers across many geographies and cultures.

Previously, John was CEO of Revenew, Inc., which in July 2016 was merged with the marketing operations assets of the former Teradata Marketing Applications business to re-establish the Aprimo brand (Teradata acquired Aprimo in 2011).

Prior to leading Revenew, John served as Executive Vice President for the former Aprimo company, where he was responsible for global business development, alliances, and delivery of Aprimo solutions worldwide. Before his 12 years at Aprimo, John was the Vice President and General Manager for PeopleSoft, where he was responsible for business development, alliances, services, and development of financial, distribution, and HR solutions for medium-size enterprises. Prior to PeopleSoft, he served as Regional Vice President for D&B Software.

John earned a bachelor’s degree in Management Information Systems from Bowling Green State University in Ohio, and attended the Management Program at the Wharton School of Business in Philadelphia.

John is married with five children, lives in the Chicago area, and is an active member of the community.
Steven Sugar
Steven Sugar

Director, Industry Solutions
Aprimo

In 10+ years at Aprimo, Steve ‘s roles include Sr Product Advocate, Manager of the Customer Success Management team and as a Customer Success Director.Prior to Aprimo, Steve was the VP of MO at CA Technologies where he created the Marketing Operations team and deployed Aprimo world-wide.Prior to CA, at BOA as SVP, Steve managed MO and deployed Aprimo and held multiple Finance roles. Steve is lean manufacturing certified and has both MA and BA in Economics.
Sam Sundstrom
Sam Sundstrom

Director of Marketing
CenturyLink

Sam Sundstrom, Director Marketing at CenturyLink, has extensive marketing and management experience in the direct and indirect channels in both business and consumer segments. A Colorado State University graduate, Sam has had a successful continuous 15+ year marketing career at three Fortune 200 companies (telecommunications, IT/technology and TV) plus a wireless Internet start-up. Professional areas of concentration: Marketing Operations, Strategic Planning, Sales Enablement, Advertising, Brand, Communications, Go-to-Market Strategy, and Digital/Social.
Petra Tant
PETRA TANT

Director of Product Management, Smart Content Hub
Aprimo

Petra joined ADAM Software (now Aprimo) in June 2007 as Partner Support Manager Europe. In 2009 she started and managed the different product solution divisions (Product management, Support, Services and Quality assurance). Since 2015 she focusses solely on the product management of the Smart Content Hub. Before Aprimo Petra was Product Manager Labels & Packaging for Artwork Systems, where she started in 1993 as a Product Specialist and helped build the different service divisions in the early years. Petra has a degree in Graphic Arts Production Management and started her career in pre-press production.
Eric Teitsma
ERIC TeiTSMA

Vice President of Product Management
Aprimo

Eric has over 20+ years of experience in marketing software and technology. As one of the original team members who launched Aprimo in 1998, he helped defined the category of Marketing Operations Management and has watched it grow into the critical business solution that is today. Over his time with Aprimo he has held leadership roles in Software Development, Product Management, User Experience, Customer Support, Account Management, Implementation Services, and Alliances. Eric has led the Product Management organization for the Aprimo Platform for the past 4 years managing the overall product strategy and roadmap. Eric has a degree in Electrical Engineering and lives in Noblesville, IN with his wife and 3 children.
Joris Wynendaele
Joris Wynendaele

Senior Product Architect - Smart Content Solutions
Aprimo

Joris is an engineer, analyst and problem solver with over 15 years of experience in software development. He is always eager to meet new people and learn about new technologies. Joris has a strong focus on business needs and customer satisfaction. He also has proven consulting, communication and teaming skills with a passion for quality.
Anjali Yakkundi
Anjali Yakkundi

Product Marketing Director
Aprimo

Anjali Yakkundi is a product marketing director at Aprimo, and looks after the strategy, go to market, positioning, and messaging for the Aprimo product portfolio. Anjali is a recognized industry thought leader, having spent 8 years at Forrester Research as an industry analyst and having been cited in major publications like AdAge, AdWeek, CIO Magazine, and The Wall Street Journal. Anjali’s background before joining the software industry is in scientific and cognitive research, and she has a BA from Vassar College.
Speakers (in Alphabetical Order)
Jim Billingsley
Jim Billingsley

Director of Partner Enablement
Aprimo

Jim Billingsley is currently Director of Partner Enablement at Aprimo. He has more than twenty-five years of systems implementation, training, and marketing process automation experience gained across many industries, including fourteen years with Aprimo. Jim has been a Marketing Operations leader for the Services organization, providing vision, best practices, and activation expertise on nearly all Spend Management implementation projects globally.

Jim has led activation and training efforts that span the entire Aprimo suite, including global rollouts of Planning and Spend Management.

Prior to his tenure at Aprimo, Jim held various positions with companies ranging from high-tech startups to established companies in their respective industries. Jim has a BS in Economics from Colorado State University and an MBA from the University of St. Francis.
Ed Breault
Ed Breault

Vice President of Marketing
Aprimo

Ed is a “full stack” marketer driving both the art and science aspects of marketing. As head of marketing, Ed leads Aprimo's marketing strategy and operations including all paid/owned/earned media, brand experience, product marketing, content marketing, PR, demand generation, and the rebirth and growth of Aprimo.
Pieter Casneuf
Pieter Casneuf

Senior Vice President of Global Alliances & General Manager DAM
Aprimo

Pieter Casneuf has a PhD on Chemistry and Molecular Biology. After a first job, Pieter Casneuf was allowed at “The Vlerick School for Management” where he got an MBA in General Management. Ever since, Pieter is a combined serial entrepreneur and CEO, leading several companies as well in the internet space ad traditional manufacturing.

Pieter was CEO of ADAM Software, prior to its acquisition by APRIMO. Pieter is now leading the global alliances & partner network at APRIMO.
Jim Cavedo
Jim Cavedo

Director, Product Advocacy
Aprimo

Jim Cavedo is a dynamic, versatile, experienced marketing executive with a proven track record of driving game-changing growth and leading strategic change initiatives to help companies maximize revenue and market share. Jim is a successful software evangelist, helping customers analyze their customer’s experiences, opening new markets, and guiding go to market digital transformation strategies. Jim’s diverse background includes stints as a consultant implementing Aprimo solutions, as a marketing leader leveraging Aprimo solution and in product advocacy helping global customers recognize how Aprimo could help their business.
Mike Coriell
Mike Coriell

President
Solutions Plus Consulting, Inc.

Mike Coriell is the President of Solutions Plus where he and his team assist Fortune 500 companies with assessing their data needs and improving their processes through reporting and analytics. Mike’s professional passion is helping customers leverage data to drive decisions and to extract higher value from their applications. Mike is an entrepreneur and an innovator with more than 20 years of experience in business intelligence, product management and consulting with a focus on customer success.

Prior to Solutions Plus, he spent 10 years with Aprimo, holding leadership positions in both Services and R&D. Mike has a degree in mathematics from The Ohio State University. He currently resides in Carmel, Indiana with his wife and 3 children (ages 15, 12 and 9).
Mark Fera
Mark Fera

Senior Vice President, Industry Solutions
Aprimo

Mark's team is responsible for designing and delivering the most advanced marketing solution to address very specific challenges faced by companies in the industries we serve. Mark has over 25 years of industry and consulting experience, managing P&Ls, industry solutions, the formal development of products and services, go-to-market activities, M&A and client management activities.

He has one son, Damen, and is active in the community. He currently serves as the Chairman of the Board for The Center for Domestic Violence Policy, a not-for-profit organization focused on the prevention and elimination of domestic violence.
Andrea Fryrear
Andrea Fryrear

President and Lead Trainer
AgileSherpas

As President and Lead Trainer of AgileSherpas, Andrea loves nothing more than seeing a marketing team evolve from chaos to high performance. She’s a Certified Professional in Agile Coaching, a Certified Agile Leader, and an ICAgile Authorized Instructor. Andrea is an international speaker on all things Agile marketing. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and charts a course to a more agile future for the profession.
Carolyn Ghaie
Carolyn Ghaie

Director of Activation Services
Aprimo

Over the course of her career, Carolyn has worked with over 75 global marketing organizations to drive operational efficiency to improve content quality & speed to market. She is a marketing operations expert, an Aprimo enthusiast and is passionate about supporting the evolution of marketing through continuous optimization. As Director of Activation Services at Aprimo, Carolyn & her team have the privilege of working with customers to on-board them to the Aprimo platform.
Bertrand Gillet
Bertrand Gillet

Chief Operating Officer
TBSCG

After having studied Mathematics and then Law, Bertrand started his career in the IT industry by creating a 3D video company in France, before moving to Belgium to embrace the Internet wave in 2000. From 2004 he is working with Mark Andrews to make TBSCG a major player in the Digital Marketing industry, by focusing on integrating all software needed to deliver solutions needed by Marketing departments.
Michael Lummus
Michael Lummus

Senior Director, Product Marketing & Strategy
Aprimo

Senior leader with domain expertise in marketing and software, and functional expertise in strategy, product management, M&A, marketing and executive general management. I currently lead strategy and product marketing for Aprimo, a leader in global marketing operations and digital asset management technology. Aprimo’s performance-driven software gives marketers the advantage to digitally govern and grow their brand.
Brad McClure
Brad McClure

Vice President Marketing Technology & Enablement
Wells Fargo

Brad McClure is a Vice President at Wells Fargo where he leads Marketing Tools & Enablement teams around the Marketing Resource Management applications. Brad has been the lead Aprimo resource at Wells Fargo for over 10 years. He and his team consult the Marketing organization around best practice process and translation into technology tools for enablement.

Brad and his wife have 8 kids (5 exchange students), he is an avid University of Michigan fan, and serves on the board of a non-profit that uses a 1 day 200 mile bike ride to fight against human trafficking. He holds a Bachelors of Business Administration from Grand Valley State University.
Robert Rose
Robert Rose

Founder & Chief Strategy Officer
The Content Advisory

Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. Robert has been helping marketers tell their story more effectively through digital media for more than 20 years. Over the last five years, Robert has worked with more than 500 companies of all sizes, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation and UPS. Robert is the author of three best selling books. His latest, Killing Marketing, has been said to have “unlocked the puzzle of what marketing should be in the 21st century.
Mark Schlief
Mark Schlief

Senior Director of Global Distributed Marketing
Aprimo

Mark Schlief has made Distributed Marketing his passion of the past 20 years. During that time, Mark has had the pleasure of working with many leaders in the field of channel marketing. Mark has been recognized for his innovative work with companies like Coca-Cola, IBM, SAP and HP.

Mark joined the Aprimo team in 2016, is now leading Aprimo’s global Distributed Marketing product.
Kevin Souers
Kevin Souers

Chief Product Officer
Aprimo

Kevin Souers, Chief Product Officer, leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations.

Prior to Aprimo, Kevin was the Chief Technology Officer of Revenew, Inc., the leading through-channel marketing automation platform. In July 2016, Revenew was acquired and merged into Aprimo.

Before Revenew, Kevin held several executive positions at Keane Inc., a $1B+ leading global IT solutions company recently acquired by NTT Data. While running Keane’s largest business line—its flagship Global Application Management unit—Kevin led the development of a new product suite that was ranked 70 on 2010’s InformationWeek 500, a list of the top technology innovators in the U.S. From his prior role leading Keane’s Management Consulting business, Kevin has a history of leading technology strategies and builds of large-scale, transformative technology at Fortune 100 companies, and he led a team to report to Congress on how to transform health and human services technology.

Kevin holds an MBA with a concentration in Finance from Boston College. He received his Bachelor of Science degree in Chemistry from the University of Notre Dame.
John Stammen
John Stammen

Chief Executive Officer
Aprimo

John Stammen, CEO of Aprimo, has 34 years of experience in software development, customer support and training, consulting, business development, marketing, and executive leadership in software solutions. He is known for his passion for customer delight and building strategic relationships with customers across many geographies and cultures.

Previously, John was CEO of Revenew, Inc., which in July 2016 was merged with the marketing operations assets of the former Teradata Marketing Applications business to re-establish the Aprimo brand (Teradata acquired Aprimo in 2011).

Prior to leading Revenew, John served as Executive Vice President for the former Aprimo company, where he was responsible for global business development, alliances, and delivery of Aprimo solutions worldwide. Before his 12 years at Aprimo, John was the Vice President and General Manager for PeopleSoft, where he was responsible for business development, alliances, services, and development of financial, distribution, and HR solutions for medium-size enterprises. Prior to PeopleSoft, he served as Regional Vice President for D&B Software.

John earned a bachelor’s degree in Management Information Systems from Bowling Green State University in Ohio, and attended the Management Program at the Wharton School of Business in Philadelphia.

John is married with five children, lives in the Chicago area, and is an active member of the community.
Steven Sugar
Steven Sugar

Director, Industry Solutions
Aprimo

In 10+ years at Aprimo, Steve ‘s roles include Sr Product Advocate, Manager of the Customer Success Management team and as a Customer Success Director.Prior to Aprimo, Steve was the VP of MO at CA Technologies where he created the Marketing Operations team and deployed Aprimo world-wide.Prior to CA, at BOA as SVP, Steve managed MO and deployed Aprimo and held multiple Finance roles. Steve is lean manufacturing certified and has both MA and BA in Economics.
Sam Sundstrom
Sam Sundstrom

Director of Marketing
CenturyLink

Sam Sundstrom, Director Marketing at CenturyLink, has extensive marketing and management experience in the direct and indirect channels in both business and consumer segments. A Colorado State University graduate, Sam has had a successful continuous 15+ year marketing career at three Fortune 200 companies (telecommunications, IT/technology and TV) plus a wireless Internet start-up. Professional areas of concentration: Marketing Operations, Strategic Planning, Sales Enablement, Advertising, Brand, Communications, Go-to-Market Strategy, and Digital/Social.
Petra Tant
PETRA TANT

Director of Product Management, Smart Content Hub
Aprimo

Petra joined ADAM Software (now Aprimo) in June 2007 as Partner Support Manager Europe. In 2009 she started and managed the different product solution divisions (Product management, Support, Services and Quality assurance). Since 2015 she focusses solely on the product management of the Smart Content Hub. Before Aprimo Petra was Product Manager Labels & Packaging for Artwork Systems, where she started in 1993 as a Product Specialist and helped build the different service divisions in the early years. Petra has a degree in Graphic Arts Production Management and started her career in pre-press production.
Eric Teitsma
ERIC TeiTSMA

Vice President of Product Management
Aprimo

Eric has over 20+ years of experience in marketing software and technology. As one of the original team members who launched Aprimo in 1998, he helped defined the category of Marketing Operations Management and has watched it grow into the critical business solution that is today. Over his time with Aprimo he has held leadership roles in Software Development, Product Management, User Experience, Customer Support, Account Management, Implementation Services, and Alliances. Eric has led the Product Management organization for the Aprimo Platform for the past 4 years managing the overall product strategy and roadmap. Eric has a degree in Electrical Engineering and lives in Noblesville, IN with his wife and 3 children.
Joris Wynendaele
Joris Wynendaele

Senior Product Architect - Smart Content Solutions
Aprimo

Joris is an engineer, analyst and problem solver with over 15 years of experience in software development. He is always eager to meet new people and learn about new technologies. Joris has a strong focus on business needs and customer satisfaction. He also has proven consulting, communication and teaming skills with a passion for quality.
Anjali Yakkundi
Anjali Yakkundi

Product Marketing Director
Aprimo

Anjali Yakkundi is a product marketing director at Aprimo, and looks after the strategy, go to market, positioning, and messaging for the Aprimo product portfolio. Anjali is a recognized industry thought leader, having spent 8 years at Forrester Research as an industry analyst and having been cited in major publications like AdAge, AdWeek, CIO Magazine, and The Wall Street Journal. Anjali’s background before joining the software industry is in scientific and cognitive research, and she has a BA from Vassar College.

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