Aprimo Advantage Series:
Turn your pain points into advantage points and get ahead.
Upcoming Webinars:
How to Go Agile |
MAR |
Why Agile Marketing |
How to Go Agile |
MAR |
MAR |
Mind the Gap Webinar Series
Marketing operations is a growing capability for most organizations and the function’s value and benefits are increasingly recognized. As time has progressed, marketing operations has evolved from a special projects team to a strategic change enabler.
Mind the Gap Webinar Series
Marketing operations is a growing capability for most organizations and the function’s value and benefits are increasingly recognized. As time has progressed, marketing operations has evolved from a special projects team to a strategic change enabler.
Marketing Operations: Key Role in Making Marketing More Productive
Expectations for marketing teams are increasing exponentially. There are more channels, and the customers are leading them. The race continues to get the right content out at the right time. This has created what we call the marketing gap. By focusing on major touchpoints, we can expand on available resources.
In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will introduce the concept of the Marketing Operations gap and highlight the key role of Marketing Operations in making marketing more productive.
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Jeff Clark Research Director |
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Ed Breault Vice President of Marketing |
Marketing Operations: Key Role in Making Marketing More Productive
Expectations for marketing teams are increasing exponentially. There are more channels, and the customers are leading them. The race continues to get the right content out at the right time. This has created what we call the marketing gap. By focusing on major touchpoints, we can expand on available resources.
In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will introduce the concept of the Marketing Operations gap and highlight the key role of Marketing Operations in making marketing more productive.
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Jeff Clark Research Director |
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Ed Breault Vice President of Marketing |
Marketing Operations: Organizational Disruption: the Key to Optimizing Operational Efficiencies
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities. The key to success is matching an organization’s situation and requirements to the right execution model.
In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will define the organizational choices for executing marketing operations responsibilities and the advantages and risks associated with each choice, addressing the topics such as organizational model and responsibilities and technology platform.
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Jeff Clark Research Director |
| |
|
Ed Breault Vice President of Marketing |
Marketing Operations: Organizational Disruption: the Key to Optimizing Operational Efficiencies
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities. The key to success is matching an organization’s situation and requirements to the right execution model.
In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will define the organizational choices for executing marketing operations responsibilities and the advantages and risks associated with each choice, addressing the topics such as organizational model and responsibilities and technology platform.
|
Jeff Clark Research Director |
| |
|
Ed Breault Vice President of Marketing |
Digital Transformation - Assembling your Martech Stack
In this third webinar in the Aprimo 'Mind The Gap' Series, Scott Brinker (Chiefmartec) and Kevin Souers (Chief Product Officer Aprimo) will discuss the status and trends in the Marketing Technology landscape. On top of that Scott will introduce and open the 2018 Stackie awards.
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Scott Brinker |
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Kevin Souers Chief Product Officer |
Digital Transformation - Assembling your Martech Stack
In this third webinar in the Aprimo 'Mind The Gap' Series, Scott Brinker (Chiefmartec) and Kevin Souers (Chief Product Officer Aprimo) will discuss the status and trends in the Marketing Technology landscape. On top of that Scott will introduce and open the 2018 Stackie awards.
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Scott Brinker |
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|
Kevin Souers Chief Product Officer |
Why Agile Marketing Doesn’t Mean Chaos
During previous webinars in our Mind The Gap series, we’ve described how increasing needs from omni-channel growth and brand’s responsibility to govern puts enormous pressure on marketing teams. Resources remain flat and expectations continue to increase, exposing ‘the gap.’
Many enterprise marketers turn to agile marketing to bridge that gap. Despite the growing popularity of agile marketing, most marketers remain confused. Why? Because agile marketing is simple and hard at the same time. It’s simple to understand in theory. It’s hard to shift to working this way.
In this next webinar, Andrea Fryrear – Agile Marketing expert, President and Lead Trainer for AgileSherpas – and Anjali Yakkundi – Product Marketing Director for Aprimo – will define Agile Marketing and share the benefits in store for marketing teams who make the switch.
 |
Andrea Fryrear President and Lead Trainer |
| |
 |
Anjali Yakkundi Product Marketing Director |
Why Agile Marketing Doesn’t Mean Chaos
During previous webinars in our Mind The Gap series, we’ve described how increasing needs from omni-channel growth and brand’s responsibility to govern puts enormous pressure on marketing teams. Resources remain flat and expectations continue to increase, exposing ‘the gap.’
Many enterprise marketers turn to agile marketing to bridge that gap. Despite the growing popularity of agile marketing, most marketers remain confused. Why? Because agile marketing is simple and hard at the same time. It’s simple to understand in theory. It’s hard to shift to working this way.
In this next webinar, Andrea Fryrear – Agile Marketing expert, President and Lead Trainer for AgileSherpas – and Anjali Yakkundi – Product Marketing Director for Aprimo – will define Agile Marketing and share the benefits in store for marketing teams who make the switch.
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Andrea Fryrear President and Lead Trainer |
| |
|
Anjali Yakkundi Product Marketing Director |
How to Go Agile Without Going Crazy
In our last webinar Andrea and Anjali described how many enterprise marketers turn to agile marketing as one of the solutions to bridge that gap.
In this webinar - Andrea Fryrear – Agile Marketing expert and President and Lead Trainer for AgileSherpas – and Carolyn Ghaie – Director of Activation Services at Aprimo – will go deeper on how a well-structured marketing organization is required to enable agile marketing and how to get started. They will also touch on technology’s role in the overall solution.
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Andrea Fryrear President and Lead Trainer |
| |
 |
Carolyn Ghaie Director of Activation Services |
How to Go Agile Without Going Crazy
In our last webinar Andrea and Anjali described how many enterprise marketers turn to agile marketing as one of the solutions to bridge that gap.
In this webinar - Andrea Fryrear – Agile Marketing expert and President and Lead Trainer for AgileSherpas – and Carolyn Ghaie – Director of Activation Services for Aprimo – will go deeper on how a well-structured marketing organization is required to enable agile marketing and how to get started. They will also touch on technology’s role in the overall solution.
|
Andrea Fryrear President and Lead Trainer |
| |
|
Carolyn Ghaie Director of Activation Services |
MAR
27
How to Go Agile Without Going Crazy
In our last webinar Andrea and Anjali described how many enterprise marketers turn to agile marketing as one of the solutions to bridge that gap.
In this webinar - Andrea Fryrear – Agile Marketing expert and President and Lead Trainer for AgileSherpas – and Carolyn Ghaie – Director of Activation Services at Aprimo – will go deeper on how a well-structured marketing organization is required to enable agile marketing and how to get started. They will also touch on technology’s role in the overall solution.
|
Andrea Fryrear President and Lead Trainer |
| |
|
Carolyn Ghaie Director of Activation Services |