Aprimo Advantage Series:

Turn your pain points into advantage points and get ahead.

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Upcoming Webinars:

Marketing Operations: Organizational Disruption: the Key to Optimizing Operational Efficiencies

Digital Transformation -
Assembling your Martech Stack

Why Agile Marketing
Doesn’t Mean Chaos

Structuring Agile Marketing or How to Create More Content without Going Crazy

JAN
23

JAN
31

MAR
8

MAR
27

Mind the Gap Webinar Series

Marketing operations is a growing capability for most organizations and the function’s value and benefits are increasingly recognized. As time has progressed, marketing operations has evolved from a special projects team to a strategic change enabler.

Mind the Gap Webinar Series

Marketing operations is a growing capability for most organizations and the function’s value and benefits are increasingly recognized. As time has progressed, marketing operations has evolved from a special projects team to a strategic change enabler.

Marketing Operations: Key Role in Making Marketing More Productive

Jeff Clark & Ed Breault

Expectations for marketing teams are increasing exponentially. There are more channels, and the customers are leading them. The race continues to get the right content out at the right time. This has created what we call the marketing gap. By focusing on major touchpoints, we can expand on available resources.

In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will introduce the concept of the Marketing Operations gap and highlight the key role of Marketing Operations in making marketing more productive.

Jeff Clark

Research Director
SiriusDecisions

 

Ed Breault

Vice President of Marketing
Aprimo

Marketing Operations: Key Role in Making Marketing More Productive

Jeff Clark & Ed Breault

Expectations for marketing teams are increasing exponentially. There are more channels, and the customers are leading them. The race continues to get the right content out at the right time. This has created what we call the marketing gap. By focusing on major touchpoints, we can expand on available resources.

In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will introduce the concept of the Marketing Operations gap and highlight the key role of Marketing Operations in making marketing more productive.

Jeff Clark

Research Director
SiriusDecisions

 

Ed Breault

Vice President of Marketing
Aprimo

JAN
23

Marketing Operations: Organizational Disruption: the Key to Optimizing Operational Efficiencies

Jeff Clark & Ed Breault
January 23, 2018 - 1:00p EST

While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities. The key to success is matching an organization’s situation and requirements to the right execution model.

In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will define the organizational choices for executing marketing operations responsibilities and the advantages and risks associated with each choice, addressing the topics such as organizational model and responsibilities and technology platform.

Jeff Clark

Research Director
SiriusDecisions

 

Ed Breault

Vice President of Marketing
Aprimo

Marketing Operations: Organizational Disruption: the Key to Optimizing Operational Efficiencies

Jeff Clark & Ed Breault
January 23, 2018 - 1:00p EST

While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities. The key to success is matching an organization’s situation and requirements to the right execution model.

In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will define the organizational choices for executing marketing operations responsibilities and the advantages and risks associated with each choice, addressing the topics such as organizational model and responsibilities and technology platform.

Jeff Clark

Research Director
SiriusDecisions

 

Ed Breault

Vice President of Marketing
Aprimo

JAN
31

Digital Transformation - Assembling your Martech Stack

Scott Brinker & Kevin Souers
January 31, 2018 - 1:00p EST

In this third webinar in the Aprimo 'Mind The Gap' Series, Scott Brinker (Chiefmartec) and Kevin Souers (Chief Product Officer Aprimo) will discuss the status and trends in the Marketing Technology landscape. On top of that Scott will introduce and open the 2018 Stackie awards.

Scott Brinker

chiefmartec

 

Kevin Souers

Chief Product Officer
Aprimo

Digital Transformation - Assembling your Martech Stack

Scott Brinker & Kevin Souers
January 31, 2018 - 1:00p EST

In this third webinar in the Aprimo 'Mind The Gap' Series, Scott Brinker (Chiefmartec) and Kevin Souers (Chief Product Officer Aprimo) will discuss the status and trends in the Marketing Technology landscape. On top of that Scott will introduce and open the 2018 Stackie awards.

Scott Brinker

chiefmartec

 

Kevin Souers

Chief Product Officer
Aprimo

MAR
8

Why Agile Marketing Doesn’t Mean Chaos

Andrea Fryrear & Anjali Yakkundi
March 8, 2018 - 1:00p EST

During previous webinars in our Mind The Gap series, we’ve described how increasing needs from omni-channel growth and brand’s responsibility to govern puts enormous pressure on marketing teams. Resources remain flat and expectations continue to increase, exposing ‘the gap.’

Many enterprise marketers turn to agile marketing to bridge that gap. Despite the growing popularity of agile marketing, most marketers remain confused. Why? Because agile marketing is simple and hard at the same time. It’s simple to understand in theory. It’s hard to shift to working this way.

In this next webinar, Andrea Fryrear – Agile Marketing expert, President and Lead Trainer for AgileSherpas – and Anjali Yakkundi – Product Marketing Director for Aprimo – will define Agile Marketing and introduce styles and structures to make marketing agile work for you.

Andrea Fryrear

President and Lead Trainer
AgileSherpas

 

Anjali Yakkundi

Product Marketing Director
Aprimo

Why Agile Marketing Doesn’t Mean Chaos

Andrea Fryrear & Anjali Yakkundi
March 8, 2018 - 1:00p EST

During previous webinars in our Mind The Gap series, we’ve described how increasing needs from omni-channel growth and brand’s responsibility to govern puts enormous pressure on marketing teams. Resources remain flat and expectations continue to increase, exposing ‘the gap.’

Many enterprise marketers turn to agile marketing to bridge that gap. Despite the growing popularity of agile marketing, most marketers remain confused. Why? Because agile marketing is simple and hard at the same time. It’s simple to understand in theory. It’s hard to shift to working this way.

In this next webinar, Andrea Fryrear – Agile Marketing expert, President and Lead Trainer for AgileSherpas – and Anjali Yakkundi – Product Marketing Director for Aprimo – will define Agile Marketing and introduce styles and structures to make marketing agile work for you.

Andrea Fryrear

President and Lead Trainer
AgileSherpas

 

Anjali Yakkundi

Product Marketing Director
Aprimo

MAR
27

Structuring Agile Marketing or How to Create More Content without Going Crazy

Andrea Fryrear & Anjali Yakkundi
March 27, 2018 - 1:00p EST

In our last webinar Andrea and Anjali described how many enterprise marketers turn to agile marketing as one of the solutions to bridge that gap.

In this webinar - Andrea Fryrear – Agile Marketing expert and President and Lead Trainer for AgileSherpas – and Anjali Yakkundi – Product Marketing Director for Aprimo – will go deeper on how to get started and touch on technology’s role in the overall solution. Aprimo customer Openheimer Funds will share their experience on how they did it.

Andrea Fryrear

President and Lead Trainer
AgileSherpas

 

Anjali Yakkundi

Product Marketing Director
Aprimo

Structuring Agile Marketing or How to Create More Content without Going Crazy

Andrea Fryrear & Anjali Yakkundi
March 27, 2018 - 1:00p EST

In our last webinar Andrea and Anjali described how many enterprise marketers turn to agile marketing as one of the solutions to bridge that gap.

In this webinar - Andrea Fryrear – Agile Marketing expert and President and Lead Trainer for AgileSherpas – and Anjali Yakkundi – Product Marketing Director for Aprimo – will go deeper on how to get started and touch on technology’s role in the overall solution. Aprimo customer Openheimer Funds will share their experience on how they did it.

Andrea Fryrear

President and Lead Trainer
AgileSherpas

 

Anjali Yakkundi

Product Marketing Director
Aprimo

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