On-demand Webinars
Creating a Seamless Customer Experience across Offline and Online Campaigns
Moderated by AMA Online Marketing Manager Marla Chupack, this event features David Panek, Director Product Marketing for Aprimo, who shares industry insights and best practices for driving success in marketing organizations worldwide. Barry Parshall, VP Product, for WebTrends, provide specific examples of how the power of Aprimo and WebTrends can be used to drive rich customer experiences across direct mail, email and the web. In this webinar you will learn how to create a consistent and engaging experience for your customers through both traditional direct marketing channels and interactive channels as well as how to make web analytics actionable with your direct marketing campaigns, and how to deliver event-triggered campaigns leveraging web analytics. Duration: One hour
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Driving Demand Creation with Marketing Technology
The core mission of a marketing organization is to create demand for the sales organization by harvesting leads into sales. Today’s competitive marketplace calls for a single, integrated technology platform that provides end-to-end marketing – from data management to segmentation to nurturing to lead management. The CMO, VP/director of marketing operations, field marketing, database marketing, IT liaison to marketing, and anyone involved in planning, managing, and tracking performance of business-to-business marketing campaigns should view this webcast. Duration: One hour.
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Reducing Cycle Times in Marketing Operations
In today’s marketing environment, managing the production of thousands of jobs each year is incredibly challenging. There is constant pressure to produce more material faster without increasing headcount. And all the right people must approve the material before it goes out the door. This places a tremendous strain on the marketing operations team. The CMO, VP/director of marketing operations, VP/director of creative services, and anyone involved in managing the production of marketing programs and projects should view this webcast. Duration: 30 minutes.
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Attainable Campaign Performance
Senior management of database marketing, marketing operations, IT, and anyone involved in planning, managing, and tracking performance of multi-channel marketing campaigns will learn how to successfully utilize campaign management software to accelerate marketing productivity and generate better returns for your company’s marketing campaigns. Duration: one hour.
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Aligning Marketing Financial Management with Business Objectives
Marketing executives, controllers, and anyone responsible for marketing financial performance will learn how Aprimo enables you to gain real-time visibility and control of your marketing finances. Duration: one hour.
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Aprimo, Gartner and Lending Tree team up to discuss best practices in multi-channel campaign execution
As marketing budgets tighten and campaign costs rise, more pressure is being placed on marketers to deliver successful multi-channel marketing campaigns for the greatest return on marketing investment. Duration: 22 minutes.
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Read how leading brands are using Aprimo to accelerate their marketing productivity.
Walk through our product modules to see how we can address marketing challenges.
See presentations of Aprimo Marketing software in action.