Production Management & Workflow

"As the complexity of our business has grown, the stress on our ad production process has nearly imploded our ability to deliver within production windows. Our business vision has outstripped the ability of our production line to deliver the goods in a reliable fashion." VP of Marketing Operations


Much of the technology that has been developed for marketing has focused on the emerging channels and trendy new applications such as blogs and customer generated content. The reality is that marketing invests large sums of money in traditional ad production for television, catalogs, newspapers, and in-store materials. Additionally, business strategies now demand increasing localisation and tailoring of content to the needs of ever finer micro segments. The owners of these business critical processes require technology to optimise these workflows to deliver in a reliable and cost effective fashion. These processes are frequently owned by VPs of Marketing Operations, VPs of Advertising, Directors of Creative Services, and Directors of Promotional Services.

Critical Business Challenges
  • Inability to meet deadlines requires payment of expensive rush charges to meet advertising schedules
  • Inconsistent and informal processes result in inconsistent quality of product across channels and regional sites
  • Excessive rework and errors materially affects the cost of materials production
  • Non-competitive cycle times preclude the ability to bring programs to market within available timelines
  • Poor allocation of resources results in production bottlenecks even when overall resources are fully funded
Key Aprimo Products
  • Workflow Manager
  • Online Reviewer
  • Annotations Manager
  • Job Starter
  • Clients & Brands
The Aprimo Value Proposition
  • Combines a powerful workflow management system with a project management layer that allows for effective deployment of resources
  • Reduces materials development cycle time by streamlining the process and eliminates roadblocks that inevitably burden manual systems.
  • Provides visibility to jobs schedules and an understanding of resources needed for the different types of jobs
  • Improves agency productivity by replacing a chaotic process with one that is managed by a disciplined workflow
  • Delivers the right information to the right individual at the right point the process

"Working with Aprimo has given us unprecedented visibility into the process. We have been able to learn where we have bottlenecks and where we have "fat" in the process. We are continually taking cost out of the process." An Aprimo Customer - VP of Marketing Operations


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