Production Management
Production Management is a set of modules within Aprimo Enterprise that provide robust capabilities in managing the production of your multi-channel marketing initiatives, providing marketing with a consistent process to deliver the marketing material on time.with planned resources. Aprimo planning capabilities start with high level plans down to activity level details that tactical managers require to get their work done.
Aprimo Production Management is one component of Aprimo Enterprise. It is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing investment with the rest of the enterprise.
The products included in Production Management are:
Marketing Calendar manages the project schedules for all types of marketing campaigns, activities, and channels, providing a complete picture of resources that are available and work that has and still needs to be completed.
Workflow Manager provides a deep and robust workflow engine to support processes that require hundreds of data and document driven steps with participants in locations around the world. It delivers real-time resource allocation view to enable project manager to make real-time adjustments in project management. It integrates seamlessly with asset management to allow for reviews and online markups of the appropriate assets and attachments that are part of the project.
Vendor and Material Manager manages the vendor bidding process on printing and production material.
Annotations captures online reviewer comments using online markup tools. It facilitates an open electronic dialogue for resolving issues and optimising the review and approval process.
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