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Aprimo Professional™
Midmarket/Departmental MRM

Demands on the marketing department are constantly accelerating. You spend more time managing and finding creative than you do on the actual creative process. As the number of ways to contact and "touch" customers continues to multiply, the complexity of managing your marketing plans explodes. The complexity has become too much to track with simple spreadsheets and post-it notes.

Aprimo Professional is a Marketing Resource Management (MRM) solution designed specifically for the marketing team in midmarket entities and departments within larger organisations. Aprimo Professional is delivered as a web-based, on-demand service (Software as a Service) so you can get up and running quickly. Many Aprimo Professional customers drive value initially from the collaborative, open creative review tool that streamlines the review process. You can collaborate with colleagues and service providers in the next cubicle or across the world - and focus on creative marketing while Aprimo Professional drives your process.

What is Marketing Resource Management (MRM)?
MRM is a label placed on applications that manage the operational aspects of marketing. This is the engine that efficiently supports the creative marketing process.  The main components of MRM include Production Management, Financial Management and Digital Asset Management.

Learn More about Aprimo Professional               
View our overview video
Aprimo Professional provides a coordinated suite of capabilities addressing –

Marketing Production – manage your marketing projects. Utilise templates to automate your marketing workflow. Manage collaboration, reviews and key document attachments automatically.
View our demo on the Creative Review process

Marketing Calendar – as you manage your marketing production, you note specific milestones and activities to be displayed on your central marketing calendar. This calendar can be viewed by all users and sliced & diced to provide only information relevant to that user. The calendar can also be exposed through a portal for external users.
View our demo on the Marketing Calendar

Digital Asset Management – Organise your marketing materials and associated graphic and content components in a centralised, web-based file structure. Manage versions, facilitate search with keywords, descriptions and types, and expose select materials to external consumers through a secure portal. Security settings allow you to control editing of and access to assets in the application and the portal.  Expiration dates allow you to automatically remove assets from the portal at preset dates.
View our demo on the Digital Asset Management

Financial Management – Aprimo Professional allows you to manage and track your financial spend within the context of the projects you are managing and the way you are organised. Finally you can see the financial status in the way you need to manage your priorities. Get out of the mode of constantly updating and distributing spreadsheets.
View our demo on the Financial Management

Why Aprimo Professional?

• Robust project management. Set up templates to mirror the processes you use for creation, review and approval by type of marketing job (collateral, events, promotions, ads, etc.). Provide visibility and automation to your production processes.
• Online annotation and review. Capture comments and approvals of your marketing materials in an on-line, collaborative workspace.
• Digital asset management. Organise your digital assets for easy search and retrieval and provide access to your marketing materials through a secure portal.
• Multiple Calendar Views. All activities and special events can be displayed on a calendar. Users can tailor multiple calendar views based on their role to display an overview for all of marketing down to details of one project.
• Financial management. As marketers execute and spend money, all project costs are tracked across invoices. Aprimo Professional provides a complete picture of the project budget including estimates, commitments and actual invoices. Improve financial decision-making and control with an up-to-the-minute view of budgeted, forecasted, committed and actual spend by tactic type, initiative, budget and date.
• Ease of use. Aprimo Professional is highly configurable allowing you to set up processes the way you work, include information field srelevant to your projects and activities, and even change application terminology to match your culture.
• Role-based design. Aprimo Professional is set within a role-based framework. Access to data and functionality is restricted by role and individual access. Each user has access to the information and actions required for his or her role in the department.
• Web-based. Aprimo Professional is delivered through a Web interface allowing you to easily collaborate with colleagues and service providers all over the globe through a web interface. No installation of hardware or software is required. Access the application from a browser.

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