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Production Management

Production Management
When you mention “production” many people get an image of an automobile moving down an assembly line.  In Marketing, “production” refers to the many processes involved in producing the creative marketing materials and activities used to promote a product. Examples of materials and activities include product sheets, trade shows, seminars, corporate brochures, advertisements, email offers, direct mail pieces, store signs, banners, etc. The production of each of these items involves a process that starts with a way to initiate the work (Marketing Request).  This will progress to an agreed upon definition of a plan (Creative Brief or Project Plan). The next step is to develop the required content and graphic treatments and drive them through review and approval in the required timeframe. Complexity is introduced by the number of activities that are in various stages at the same time, the interrelation of activities (e.g. everything needs to come together for the launch and needs to have a common theme, look and feel and message), and geographic or organizational dispersion of the individuals involved in the process (marketing, field marketing/sales, legal reviews, executive reviews, creative agencies, consultants, etc.).

How does Aprimo Professional address Production Management?
Aprimo Professional provides a structure for defining the activities that your marketing department manages. This provides one central place for managing communication and details on this activity. In addition to centrally managing and communicating around the activity, Aprimo Professional allows you to develop and define project templates and workflows to institute best practices for getting the various activities done. Your project manager can use these templates within an activity to drive marketing production. Simply apply a template, set the key date, assign the right resources to the roles, and start the project so Aprimo Professional can guide the team through the required tasks.  No more spreadsheets and massive emails to manage, update and report on project status. It’s all handled by the application.