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Aprimo Professional salesforce.com integration

Access key marketing information and materials directly through salesforce.com
Aprimo Professional provides a powerful application for the marketing department to manage and drive the operation.  A key component of Aprimo Professional is the ability to provide information to their sales and distribution teams via the access portals.  The integration of Aprimo Professional and salesforce.com puts these portals into a tab within salesforce.com. Now the sales team can access key marketing information within the context of the work in salesforce.com.

MARKETING CALENDAR VISIBILITY
While the marketing department uses Aprimo Professional to manage all of their jobs and activities, the sales team needs visibility to key dates and events on the marketing calendar. This integration aligns the actual plans managed within Aprimo Professional with the visibility provided by exposing the marketing calendar within the tab in salesforce.com. Your marketing calendar is up-to-date and the sales team knows when your campaign is dropping, the trade show is occurring and your next webinar will be held…..available with the click of a mouse from within salesforce.com.

ACCESS MARKETING MATERIALS
Aprimo Professional marketing project management manages the process of creating new marketing materials such as collateral, ads, and direct mail pieces. The resulting marketing materials are managed and organized in the Aprimo Professional digital asset library. When a sales representative needs to find a piece of collateral for a specific prospect, they can access this directly through the Aprimo tab and attach it to their email from within salesforce.com.

AUTOMATE MARKETING REQUESTS FROM SALES
Your sales and distribution partners using salesforce.com may want to initiate a request to marketing for an event, piece of collateral or prospect meeting.  A flexible, forms driven interface is available from within the Aprimo tab to make sure marketing gets the needed information and a formal request process is initiated.  Once the request is accepted, the requestor is notified via email and the marketing action is initiated from within Aprimo Professional. Denied requests include comments with the notification to sales so they can decide to modify their request or pursue other options.

MONITOR USAGE WITH REPORTING
You can track usage of digital assets and the activity request process directly within salesforce.com. Access the details of specific requests and view all requests to better understand what is being used, who is using it and whether requests are approved. Similarly, you can track who is downloading digital assets and which digital assets are most used. This is valuable information to both the sales and marketing teams and can help improve and align these organizations. Marketing can create more assets that align with sales needs. Activity requests can help drive staffing and the overall marketing plan.

ACCELERATE SALES AND MARKETING PRODUCTIVITY
The integration of Aprimo Professional and salesforce.com brings a robust marketing operations management infrastructure into the salesforce.com CRM environment to further reduce friction between sales and marketing processes. Emails and phone calls are quickly replaced by self-service and automated communications.