Aprimo Product Overview
At Aprimo, our mission is solving the discrete business challenges of marketing. We are much more concerned about customer solutions than aligning ourselves with industry acronyms that put artificial boundaries around what we do. Having said that, we understand that the software industry loves acronyms and they help give you a quick orientation to what we do.
What is Enterprise Marketing Management (EMM)?
EMM is the emerging category of software that most closely aligns with the vision of Aprimo. EMM utilises a unified marketing platform and role based applications to solve the fundamental challenges of marketing organisations. When configured to interoperate with other enterprise applications, EMM provides a comprehensive solution for companies to drive growth and profitability through accelerated marketing productivity. Read more about Enterprise Marketing Management.
What is Marketing Resource Management (MRM)?
MRM delivers integrated functionality relating to planning, financial oversight, project management and workflow, and asset management. Together these functions decrease cycle time, improve visibility, and increase the quality of marketing deliverables. While many vendors have begun to offer MRM modules, Aprimo sees MRM as the central nervous system for all marketing activity. Read more about Marketing Resource Management.
What is Enterprise Campaign Management (ECM)?
ECM delivers the full set of functions required to plan for, execute, and measure multi-channel marketing campaigns. This product family facilitates campaign and offer design, executes campaigns, and delivers powerful lead management processes. These products will improve response rates, enhance the integration of multi-channel marketing campaigns, and help build profitable customer relationships. Read more about Enterprise Campaign Management.
Finally, Marketing Performance Management (MPM)
MPM is software that measures the effectiveness and impact of all marketing processes. It includes basic operational reporting as well as the ability to define metrics that enable a marketer to understand their success. MPM also includes the ability to merge data with outside sources to get the big picture on marketing. Read more about Marketing Performance Management.
Our Approach
The Enterprise Marketing Backbone™
The Enterprise Marketing Backbone is the "secret sauce" that makes our diverse application suite function as one homogenous application. It provides core services such as workflow and calendar across the entire suite of applications. It exposes all of the data in the Aprimo Knowledgebase to the role-based applications using an administrative application. The result is that every user has access to the data and functionality that they need to do their job in an optimal fashion. Read more about Enterprise Marketing Backbone.
Technology and Tools
The Application Workbench allows for configuration of the UI for individuals and user groups. This powerful tool provides direct access to the underlying XML scheme without requiring system administrators to make risky changes. The Integration Workbench enables deep integration with any application that uses web services to interoperate with other systems. Read more about our technology.
Our Product Suites
For Enterprises
Aprimo Enterprise is our flagship product. It consists of four major applications and over 30 modules that can be configured to solve any marketing business problem. Aprimo Enterprise can be installed at your site or hosted at Aprimo, thus reducing your reliance on constrained IT resources. Read more about Aprimo Enterprise.
For Mid-sized Companies
Aprimo Professional is a powerful complement to Enterprise product. It is delivered in a service model to reduce implementation expenses and minimise long term cost of ownership. It's appropriate for mid-sized business or for work groups within an enterprise. Read more about Aprimo Professional.
For Agencies
Aprimo Agency is the same application as Aprimo Enterprise but specially configured out of the box to meet the needs of marketing agencies. It has special functionality that allows for tracking of projects across multiple clients, a key agency requirement. Read more about Aprimo Agency.
Read how leading brands are using Aprimo to accelerate their marketing productivity.
Walk through our product modules to see how we can address marketing challenges.
See presentations of Aprimo Marketing software in action.