Planning & Financial Management
Planning & Financial Management is a set of modules within Aprimo Enterprise that provide best of breed capabilities to plan multi-channel marketing programs and campaigns. Aprimo planning capabilities start with high level plans down to activity level details that tactical managers require to get their work done.
Planning & Financial Management is one component of Aprimo Enterprise. It is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing investment with the rest of the enterprise.
The products included in Planning & Financial Management are:
Marketing Planner provides alignment with your strategic goals and objectives. It also allows for approval of specific activities and campaigns to ensure alignment between your strategy and tactical rollout.
Financial Planner provides a bridge from your general ledger (GL) system to the activities, campaigns, and programs world of marketing. It allows for detailed financial decision-making and controls with an up-to-the-minute view of budgeted, forecasted, committed and actual spend by tactic type, initiative, budget, and date. It manages marketing budgets with automatic notifications for over- or under-plan conditions for all currencies and geographies, enabling corporate marketing to oversee broad international marketing organisations.
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