Telecommunications

Telecommunications companies today have a number of challenges to contend with, from the convergence of technologies to industry consolidation, regulatory compliance, and threats from competitors. The telecommunication marketing department working in this changing environment is challenged to acquire new customers, reduce customer churn, and maintain revenue levels per customer. Telco marketing departments also must sell a wider selection of products and services and through more channels - retail stores, internet, direct sales, and call centres.

Aprimo helps your marketing department improve strategic and financial planning and automates financial controls, streamlines and automates marketing production, distributes personalised marketing materials on demand, and manages your customers - business and residential.

Aprimo offers telecommunication marketing departments the ability to:
  • Create marketing proposals and budgets organised the way your business is organised--by region, by product, and/or by customer portfolio
  • Develop marketing production workflows based on best practices
  • Automate the creation of new content through creative and the regulatory review process and finally into production
  • Optimise resources, internal and external, and offers in one central marketing collaboration system to facilitate the rapid development and production of marketing materials
  • Distribute marketing materials digitally and on-demand to provide personalized content for each campaign and even directly to the field to resellers, stores, and sales persons
  • Manage the wide array of Telco offers through their own production and regulatory review process, and deliver these to all the marketing channels - call centre, web site, and sales
  • Execute multi-step communication plans to business prospects and customers through email, mail, and web channels and automatically deliver leads to your inside or field sales teams
  • Segment business and residential customers based on churn, attrition, and customer value scores along with customer behaviour
Case Studies
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