Life Sciences

Marketers in today's pharmaceutical and healthcare companies are under intense pressure to perform in an increasingly complex environment-launching high cost drugs and devices in a defined time window through a gauntlet of federal regulations. You've got to get new drugs and devices to market fast while ensuring that all appropriate reviews are conducted. And this is under the watchful eye of the governing regulatory agencies, where strict compliance to regulations is a must. How can you get control and keep up?

If you're like a growing group of savvy marketers from leading companies across the globe, you'll turn to Aprimo Marketing to get ahead of the pack. Here's a sample of what we've helped other leaders achieve.
  • Create an on-line marketing repository of all tactics proposals, reviews and approvals are documented to ensure compliance with regulations
  • Manage the all promotional material with best practice workflow templates and real-time role-based work tasks to deliver work to the right agency, legal, medical, or compliance member
  • Capture annotations, references, and approval checklists online to ensure the proper legal and compliance members approve all marketing collateral
  • Store marketing best practices to speed planned sales launches and maximise brand and device revenue
  • Target doctors to come to high profile speaker events to learn about your products
  • Communicate with your customers regarding the optimal use of your products and what they should request from their doctor
  • Centralise, store and distribute approved promotional materials to sales reps
  • Deliver interactive, relationship-building marketing programs and campaigns
  • Streamline the operation of central marketing communications with simple job submission forms
  • Identify and communicate with targeted physicians and consumers to drive incremental revenue
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