Analyst Research

Bridging the Marketing Credibility Gap

Complete the form to access this Aprimo publication with research from Gartner Included in this issue:

Aprimo is positioned in the Leader Quadrant of Gartner Inc.’s Magic Quadrant for Marketing Resource Management, 1Q07 research note.
Technology will allow marketing to maintain its incredible creative heritage while accounting for the trust that stakeholders place in us. “Bridging the Credibility Gap” is the feature article written by Aprimo CMO Michael Emerson.
Analyzing the impact of local advertising spend on local box office revenues in 840 markets is no small task. Warner Bros. Entertainment implemented the Aprimo Enterprise Marketing Management solution to streamline domestic theatrical media planning, placement, and execution.
Honda UK faced a major challenge in ensuring its branding and messaging is effective and consistently communicated via its network of more than 200 independent dealers. The solution translated into an 8.9% sales increase year-over-year in the UK.

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