Leap the marketing credibility gap


	A recent survey of over 100 senior marketers* revealed that marketing frequently suffers from a poor perception with the board. Marketing’s true value can often go unrecognised… We call it “The Marketing Credibility Gap’. Sometimes it can seem more like an unbridgeable chasm. * The Marketing Credibility Gap An industry report and guide for senior marketers Download the Honda case study		At the heart of the perception problem are the continuing difficulties marketers face in effectively defining, measuring and communicating the value that their activities are generating. Most great advances in understanding are made through a giant leap of inspiration. There’s a distinct art to marketing, but now, Aprimo deliver the science to help you and leap the Marketing Credibility Gap.