Teradata Marketing Summit brings you best practices, great new ideas and engaging general sessions from some of the brightest minds in marketing, technology, and business. We’re excited to announce our confirmed keynotes for the 2014 Teradata Marketing Summit- Architects of Engagement. We’ve got a great lineup- don’t miss out!

Lisa Arthur

Lisa Arthur, , Chief Marketing Officer, Teradata Applications

Lisa Arthur is a four-time chief marketing officer (CMO) who has been on the front lines of technology marketing for more than 30 years. As the CMO of Teradata Applications, Arthur drives marketing for the applications business as well as serves as an industry thought leader, meeting and speaking regularly with CMOs and marketing teams from today’s most iconic brands to discuss integrated marketing management (IMM), data-driven marketing and marketing innovation. She is the author of the book, Big Data Marketing, which provides a strategic road map for executives to engage their customers more effectively and drive value with their marketing.



Guy Kawasaki

Guy Kawasaki, Enchantment: The Art of Changing Hearts, Minds and Actions.

In his keynote, Guy Kawasaki will explain how to influence people’s hearts, minds, and actions. The goal is not to get your own way but to bring about voluntary, enduring, and delightful change. The power of enchantment enables you to maneuver through difficult decisions, break entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term, mutually beneficial goals.





Keith Ferrazzi

Keith Ferrazzi, Achieving Your Corporate Transformation through Understanding the 4 Levers of Human Behavior Change

Why do teams fall short of objectives even though everyone agrees they make sense? Why don’t people live up to their New Year’s resolutions, and why can’t teenagers change bad habits they acknowledge? Greenlight Research has studied the biggest barriers to humans changing behavior and developed an efficient set of interventions which can help all of us in our own lives and in helping others create change within their own companies to meet strategic objectives and overcome challenges.




Scott Stratten

Scott Stratten, The Business of Awesome (and UnAwesome)

Scott covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. It’s about the authentic touch, and the ability to connect technology with engagement to the level of Awesome. It includes case studies of successful businesses that gained exposure through being awesome and effective. He provides actionable tools enabling audiences to apply these concepts immediately to their own businesses. On the flip side The Business Of UnAwesome, Scott shares the train-wreck stories of unsuccessful businesses and showcases what not to do.