#8: Tear Down the Silos. Monolithic, function-based groups working in isolation within your organization may be traditional, but are no longer optimal with the slippery slope that marketers tread between relevance and irrelevance. Today’s marketers need to, instead, tear down the silos and embrace a dynamic environment.
Read Imperative 8: Tear Down the Silos, and discover how other top companies are breaking down the once-accepted barriers and are now fostering crucial collaboration between organizational departments and creating consistent messaging across all channels. Follow five simple steps to align sales and marketing teams and create a synergy that is crucial for short-term and long-term success.
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