Spend Smarter— Reveal Results

Managing marketing finances can be a delicate matter. You answer to the marketing department, yet you must also report your financials to the CFO. That means you need to roll up your numbers in ways that make sense for your corporate financial management system, yet also retain the ability to analyze your marketing spend by initiative.

Aprimo Spend Management is uniquely positioned to offer these capabilities. With Aprimo, you can easily determine the best way to spend by department, product line, campaign, or any other criteria that’s important to your organization. You can define your own organizational structure and multi-fund your initiatives—even across multiple geographies and currencies. Yet you offer local departments the flexibility to view numbers in their own currencies.

Throughout the year, you maintain an accurate view of which department owns budget, how much they have spent, and who can approve expenses against it. By tracking costs according to category and activity, you can more easily budget and position yourself to make a play on new opportunities as they come up. And by tying the results of each campaign back to the amount you spent, you can finally answer your CFO’s probing questions about ROI.