Make your Mark in the Social Revolution

With Aprimo Social Marketing, you can create professional digital content that customers can easily share with many others and spread your word for you—from emails to microsites and inbound response forms. Tight integration makes it possible to leverage critical social outlets the customers crave.

• Integration with Web Analytics allows visitor-monitoring and the ability to track social referrals through popular social networking sites, such as Facebook, Twitter, and LinkedIn.
• Integration with listening tools such as Ozone Online gives digital marketers the ability to gauge customer sentiment regarding your products and brand image.
• Integration of blog posts with Search Engine Optimization help you to create company blog posts that attract highly targeted traffic from search engines

Taking advantage of social outlets allows marketers to quickly expand a targetable consumer audience. Digital marketers can better understand customers’ requirements as they track and analyze customer behaviors and purchasing patterns, then communicate with them through their preferred social channel.