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Imperatives

  1. Marketing Must Be Accountable
  2. The CMO Must Be the Change Agent
  3. Let Go, Customers Control Your Brand
  4. Engage Customers With Conversations.
  5. Free Your Content
  6. Integrate to Innovate Online and Offline
  7. Be Mobile. Be Everywhere. Be Relevant
  8. Tear Down the Silos
  9. Automate the Science of Marketing
  10. Be Maniacal, Prove ROI

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    Imperative 7: Be Mobile. Be Everywhere. Be Relevant

    “Mobility is the next big opportunity for interactive marketing, but it's a crowded business. Just because you build an app, people won't necessarily use it. The challenge is to create mobile experiences that have compelling value.”
                         Paul Gillen, Author of Secrets of Social Media Marketing and The New Influencers


    “Mobile is much more than 'Honey I shrunk the web.' It's a powerful marketing medium in its own right; it's in everyone's pockets every waking moment; it's instant and intimate; it's a marketing juggernaut.”
                                                 Doug Kessler, Velocity - B2B2B2B
     


    #7: Be Mobile. Be Everywhere. Be Relevant. Mobile marketing is right now, it’s ubiquitous, and it’s here to stay. To be successful, today’s marketers must capitalize on mobile opportunities—to ignore mobile channels is to flirt with failure.

    Read Imperative 7: Be Mobile. Be Everywhere. Be Relevant. and discover how other leading companies have tested the waters and developed successful mobile strategies that deliver integrated messaging to capture and engage target audiences with relevant offers. From small bursts of content to innovative mobile applications, optimize your marketing messages and operations for the mobile channel today. It’s imperative. Download now

    We'd also love to hear your stories below:

    Hi would you mind discussing which weblog system you're working with? I'm looking to begin my own blog soon but I'm using a hard time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    Posted by: Lionel Hardi (Visit ) on 09/28/2011
    Cross Media Marketing including mobile is the future. Getting measurable hits that can show ROI is the key here. Leveraging mobile to help your customers GET customers in new ways is exciting. Visibility on potential customers smart phones can have a major impact on retail. GPS, Mobile Search and Marketing effectively can literally navigate customers to the store. Leveraging mobile can be the tipping point for many businesses in this economy. Edward Wiegner 609-922-2846
    Posted by: Edward Wiegner (Visit ) on 04/27/2011
    I believe mobile is poised to explode in 2011. If one just looks at the data on the growth of smartphones, it is clear that most all businesspeople now get most of their communication on their mobile device. I believe businesses that fail to address mobile soon will pay a steep price.
    Posted by: Jeff Ogden (Visit ) on 01/30/2011
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