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Aprimo Professional™
Midmarket/Departmental MRM

What is Marketing Resource Management (MRM)?

Demands on the marketing department are constantly accelerating. You spend more time managing and finding creative than you do on the actual creative process. As the number of ways to contact and "touch" customers continues to multiply, the complexity of managing your marketing plans explodes. The complexity has become too much to track with simple spreadsheets and post-it notes.

MRM is a label placed on applications that manage the operational aspects of marketing. This is the engine that efficiently supports the creative marketing process.  The main components of MRM include Marketing Project Management, Financial Management and Digital Asset Management.

Learn More about Aprimo Professional

Aprimo Professional is a Marketing Resource Management (MRM) solution designed specifically for the marketing team in midmarket entities and departments within larger organizations. Aprimo Professional is delivered as a web-based, on-demand service (Software as a Service) so you can get up and running quickly. Many Aprimo Professional customers drive value initially from the collaborative, open creative review tool that streamlines the review process. You can collaborate with colleagues and service providers in the next cubicle or across the world - and focus on creative marketing while Aprimo Professional drives your process.     
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Aprimo Professional provides a coordinated suite of capabilities