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Financial Management

Financial Management
Managing the budget and tracking where your money is spent sounds like an easy assignment. Accounting systems are pervasive so you just spit out the reports or view them in the system…right? Well, it’s just not that easy. Accounting systems like to manage things by accounts that are defined in a corporate view. They just don’t provide information the way it is needed to manage the ever-changing world of marketing. You need quick visibility to how much you have spent on a particular activity or program of multiple activities. You need to know what is committed as well as what is already spent in case you have to adjust priorities and cancel plans to accommodate. You would like to look at your budget status the way your department is organized regardless of how the accounting system is set up.

How does Aprimo Professional address Financial Management?
Financial management within Aprimo Professional provides visibility to actual spending, committed spending, budgeted spending and forecast spending within the context of your marketing organization and marketing activities. Aprimo Professional allows you to set up your budget structure and then track your spending within the context of marketing activities (or jobs) and roll-up programs as you define them. Now you can see the status of any specific project or job while managing within the context of your overall marketing plan.