EMM: Not Just a Vision for the Future – Get Started Today
Complete the form to view this Aprimo publication with research from Gartner.
Included in this issue:
- Aprimo is positioned in the Visionary Quadrant of Gartner Inc.’s Magic Quadrant for Enterprise Marketing Management, 2Q07 research note.
- EMM: Not Just a Vision For the Future; Your Company Can Take Steps Today – EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
- Case Study - In order to maximize uptake of their offers and increase the effectiveness of their marketing activities and budgets, UK energy supplier Powergen needed a way to manage more campaigns that could be specifically aimed at smaller target audiences.
- Case Study – Swedish financial giant Folksam simplified the process for defining and selecting data segments for marketing campaigns, improved cycle times for planning and execution and provided an all-round view of customers as they came into contact with different marketing channels.
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