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Aprimo is positioned by Gartner, Inc. in the leaders quadrant in the “1Q 08 Marketing Resource Management Magic Quadrant” (MRM) report*

Gartner’s MRM Magic Quadrant defines "Leaders" as companies that “demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise wide and global implementations that extend MRM across the marketing organization and outside the database marketing domain. Leaders successfully articulate business propositions that resonate with buyers.”  The 2008 Gartner Magic Quadrant for Marketing Resource Management was published March 3, 2008 and prepared by Kimberly Collins, Ph.D., Gartner CRM research vice president and identifies the vendors who provide the necessary capabilities that help companies “orchestrate and optimize internal and external marketing resources.”

Read the latest Gartner findings and recommendations for the Marketing Resource Management (MRM) landscape

*ABOUT THE MAGIC QUADRANT
The Magic Quadrant is copyrighted Mar.3, 2008, by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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