Top 10 Marketing Processes
In this quarter’s Aprimo newsletter featuring research from analyst firm Gartner, Inc., Kimberly Collins identifies key processes for marketers to consider automating.
The research, Top 10 Marketing Processes for 2008 to 2013, states, “These processes will help marketing organizations support the next generation of marketing strategies and goals for revenue production and cost control that will deliver companywide results.”
Read Gartner’s key findings and recommendations. In this same newsletter, you’ll also find:
Marketing Productivity Redefined – This thought-leadership white paper from Aprimo describes the holistic definition of marketing productivity. In working with some of the world’s most successful organizations, Aprimo sees that the real answer to the definition of productivity has two dimensions--efficiency and customer impact.
Merrill Lynch Case Study - "We clearly needed help in terms of project tracking. We have hundreds of collateral and local advertising projects going on at any given time," said the Vice President of Global Private Client Marketing Business Planning & Control, Merrill Lynch.
Cummins Case Study - "We were badly in need of a technology that could help us instill a disciplined process for reducing the cost and cycle time of collateral projects," said the Director of Marketing Operations, Cummins.
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