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Aprimo Enterprise™

Aprimo Enterprise is the first role-based software application that delivers a complete solution for Enterprise Marketing Management (EMM). Aprimo Enterprise is built on our visionary services-oriented architecture, the Enterprise Marketing Backbone™ that delivers low cost of ownership and a full interoperability with the rest of the enterprise. It automates marketing processes and dramatically improves the productivity of your marketing organization. It delivers functionality that lets you be the first to market with new strategies and programs that you once imagined, but lacked the tools to deliver.

• Low cost of ownership - Because Aprimo Enterprise is built on a single platform, hardware and maintenance costs are dramatically reduced. All Aprimo products can be hosted so that you can control and cap your hardware and IT investments.
• Configurability to your business - Marketers have had to make a choice between generic applications and expensive custom alternatives. Aprimo Enterprise breaks through this dilemma by using richly designed components that can be configured to your specific business environment.
• A robust platform - Offers, treatments, segments, and budgets all touch many applications. The Aprimo Knowledgebase is an enterprise class repository that ensures that data is managed as a common asset of the entire application.
• Easy to use - Aprimo Enterprise functionality is delivered through a friendly web-based interface. Because each role-based application is optimized to meet the needs of your users, everyone interacts with an application that is optimized for their specific requirements.
• Intelligence throughout - The underlying design of Aprimo Enterprise captures your best practices and uses technology to deploy them. Processes are monitored for exceptions and alerts are sent to process owners to take action. The Marketing Performance Management (MPM) modules provide real-time insight into your processes and marketing results.
• High performance - Aprimo Enterprise has scaled to support thousands of globally distributed users in some of the largest deployments of marketing technology in the world. For data centric marketers, our OptiSelect™ database optimization technology delivers world class campaign management performance in databases with 1 or 100 million audience members

Aprimo Enterprise can be installed at your site or hosted at Aprimo to minimize your infrastructure costs.