Enterprise Campaign Management
With Enterprise Campaign Management, Aprimo provides end to end, best of breed capabilities to manage your multi-channel marketing initiatives, whether your strategies focus on high-volume campaign management, lead management, or developing multi-step dialogues with your customers.
Aprimo Enterprise Campaign Management (ECM) is one component of Aprimo Enterprise. It is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing investment with the rest of the enterprise. And because it is a part of Aprimo Enterprise, the world's leading Enterprise Marketing Management platform, it has access to core services such as calendar, financials, and workflow. This makes ECM the most powerful multi-channel execution application available today.
The products included in Enterprise Campaign Management are:
Campaign Manager provides the tools and functionality required to create sophisticated multi-channel campaign designs. It can operate on top of the Aprimo Knowledgebase where your needs include a complete end to solution or can access data in your own database and data model. No other vendor provides you this type of flexibility and options. Our OptiSelect™ high performance engine delivers high speed query performance against even the largest customer databases with customer counts in excess of 100 million customers and prospects.
Offer Manager optimizes campaign strategy by providing a means to design your campaign based on business requirements and strategy and then use Campaign Manager to define the required multi-channel segmentation scheme. Offer Manager can also tie in with Aprimo Enterprise financial planning and management functionality to ensure that your campaign delivers against planned financial targets.
Lead Manager delivers an end to end lead management solution, from acquisition targeting to lead distribution, that manages the complete lead management cycle. It automates the campaign and lead management process by delivering event-triggered campaigns across all customer channels. Your sales team or distribution network with receive high quality leads that will deliver financial results. Out of the box integration with salesforce.com allows you leads to be delivered in real-time to your sales team. Alternatively, a lead portal is available.
Dialogue Manager + eMarketing creates and executes event-triggered marketing with your customers and prospects. A visual design palette allows you to design interactions with customers and respond to their actions in a manner that let's you continue the dialog. An integrated HTML/text e-mail application allows you to design conversations with your customers that include e-mail as well as interactions with your sales or distribution personnel.
Event Manager extends Dialogue Manager capabilities through management and coordination of events. Both physical and on-line (webinars) events can be tracked. Facilities and travel management are also available so that your entire event process can be managed within one application.
Data Miner delivers sophisticated data mining and predictive modeling capabilities for your campaign management requirements. You have access to over 17 standard modeling algorithms which can be used for response modeling to more sophisticated "next product" and "next best action" applications. You can create quartiles, deciles, and other groupings which can be directly incorporated into a campaign.
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