Asset Management
Asset Management is a set of modules within Aprimo Enterprise that provides robust capabilities to manage physical and digital assets. It provides a foundation for providing marketing organizations with a competitive advantage in a world where brands are global. These brands must be delivered across an ever increasing number of channels and localized for markets that have special needs and requirements.
Asset Management is one component of Aprimo Enterprise. It is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing investment with the rest of the enterprise.
The products included in Asset Management are:
Digital Asset Manager centralizes marketing assets into one global library of assets, reducing redundancy and freeing up dollars for other marketing initiatives. It manages the physical inventory of marketing materials and the complex process of distributing materials to partners around the globe. The application includes a self contained repository or may access common platforms such as Documentum and Xinet.
Collateral Customizer delivers collateral on demand, allowing your sales and distribution channels access and personalization. It also localizes and personalizes content for broad distribution and dealer networks.
Print on Demand enables preferred vendor rates and direct web to print processes.
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