Aprimo Agency™

Aprimo Agency is the first role-based software application that delivers a complete solution for marketing agencies that are looking to improve their operational effectiveness and increase their quality of service to their corporate customers. Agencies can use Aprimo Agency to manage activities for their customers, define and implement workflow that replace traditional "job jackets" and track the financial aspects of services their customers. Aprimo Agency allows you to be more profitable at a time when all agencies are under tremendous pressure to improve productivity and shave costs from the services that they deliver.

Aprimo Agency is based on the same product platform as Aprimo Enterprise. Aprimo has added another dimension of functionality to enable agencies (both external as well as internal) to track their marketing processes by a hierarchy of clients. This allows an agency to organize projects, financials, and resources according to their customers' needs. Key modules for Aprimo Agency include: Workflow Manager, Digital Asset Manager, Annotations, and Marketing Planner. Aprimo Agency can also be configured with an adaptor for Xinet, the leading digital asset management product for agency applications.

Key Benefits of Aprimo Agency
  • Low cost of ownership - Because Aprimo Agency is built on a single platform, hardware and maintenance costs are dramatically reduced. All Aprimo products can be hosted so that you can control and cap your hardware and IT investments.
  • Enhance Collaboration - To a large extent, agencies are judged by how well they collaborate with their clients to create world class marketing pieces. Aprimo Agency allows you to work together on projects, activities, and deliverables and build world class outputs. All of these interactions are tracked
  • Adjust on the Fly - Agencies must work in highly dynamic environments to meet client needs. Changes in requirements or schedule can be fed into Aprimo Agency and all resources are realigned to the new realities. Juggling can be replaced with sound judgments about how to get the work done.
  • A integration platform - When needs go beyond what is available from Aprimo Agency, complementary products can be integrated to deliver a full solution for your creative and production needs.
  • Easy to use - Aprimo Enterprise functionality is delivered through a friendly web-based interface. Because each role-based application is optimized to meet the needs of your users, everyone interacts with an application that is optimized for their specific requirements. Agency staff can get up to speed quickly and with little lost productivity

Aprimo Agency can be installed at your site or hosted at Aprimo to minimize your infrastructure costs.

Case Studies
Read how leading brands are using Aprimo to accelerate their marketing productivity.
Product Tour
Walk through our product modules to see how we can address marketing challenges.
On-Demand Webinars
See presentations of Aprimo Marketing software in action.