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• For Enterprises
  • Planning & Financial Management
  • Production Management
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• For Mid-Market
• For Agencies

Marketing Production Mgmt

Creating a brilliant marketing strategy which captures the value proposition of the organization is incredibly challenging. Executing this strategy across a global organization which includes hundreds of contributors and thousands of jobs each year is orders of magnitude more difficult. All of this must happen in a corporate environment which expects marketing to deliver more, have more impact, and produce with a smaller budget.

Aprimo Marketing Production Management (MPM) is one component of Aprimo Marketing that allows you to define a process that encapsulates your best practices and ensures that they happen every time. It is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing technology with the rest of the enterprise. Aprimo MPM is a role-based application that can be configured to the needs of your entire marketing organization

• Increase the velocity of getting jobs done. Reducing production cycle time and getting more campaigns to market within a shorter cycle time is one of the top agenda items for any marketing executive. By ensuring that workflows are automated and that all tasks are executed quickly, cycle times can be cut by a third with MPM.
• Improve transparency of your marketing process. Marketing production owners are forever frustrated at their lack of insight into the production process. Aprimo Marketing provides complete access to where a process might be broken or stalled. Quick management action can ensure that critical deadlines are met.
• Coordinate a multi-channel marketing effort. True multi-channel marketing requires the coordination of content, channel readiness, campaign management, and financial resources. MPM delivers the sophisticated processes required to make this all come together in a marketing campaign.
• Achieve total accountability to a process. Global branding has never been more important and challenging. MPM can ensure that marketing and agency staff around the world are brought into the process.
• Enforce the use of preferred suppliers. Setting up contracts and approved price lists with core suppliers can save your organization millions of dollars. MPM ensures that your marketing staff follows approved process and acquires services in a cost effective manner.
• Minimize production costs. Even in an electronic world, corporations spend billions on printed materials. A production process based on best practices which can be executed in a repeatable fashion can save money and improve speed to market.

• Powerful workflow. Quite simply, MPM as delivered in Aprimo Marketing 7.5 is the most powerful and flexible marketing workflow application available today. This Òindustrial strengthÓ application can deliver support to processes that require hundreds of data driven steps and participants in locations around the world.
• Reviewer Portal. The Reviewer Asset portal allows your organization to provide access to individuals outside of your firewall. You wonÕt need a full Aprimo Marketing license for individuals with limited requirements.
• Offer management. Increasingly, offers, not campaigns, are the center of the marketing world. This functionality provides the ability to define an offer that has financial, content, and resource dimensions that ultimately will turn into a campaign.
• Project management. Marketing organizations need to track and manage different production schedules across different marketing channels. With MPM, project managers can set schedules and assign work to appropriate roles or individuals. MPM provides a complete picture of resources that are available and work that has been completed.
• Ease of use. The entire Marketing Production Management application is designed for marketers. Workflow, project management, and calendars are all brought together in an easy to use application for marketing production.
• Role based design. Like the rest of Aprimo Marketing, MPM is set within a role-based framework. Access to data and functionality is restricted by role and individual.
• Total integration. MPM is totally integrated with the rest of the Aprimo Marketing suite. MPM users have seamless access to functionality relating to financial management, asset management, calendars, and data outside of Aprimo Marketing through the Enterprise Marketing Backbone.