Technology

In the high-tech industry, marketers understand the benefits of distributing leads to sales in a timely fashion. Marketers need capabilities that automatically manage leads from interest to deal close and it must adapt quickly to competitive challenges. But in an increasingly competitive environment where leads age instantly, delivering the right lead at the right point could mean the difference between a sale and a loss.

If you're like a growing group of savvy marketers from leading companies across the globe, you'll turn to Aprimo Enterprise to get ahead of the pack. Here's a sample of what we've helped other leaders achieve.
  • Deliver automated lead management - through event-based campaigns and dialogues, auto-generated email marketing, and action-based lead assignment
  • Distribute the right leads to the right sales manager - via salesforce.com, Siebel, or Aprimo's Lead Portal
  • Deliver next generation lead management - by increasing lead volume, decreasing lead age, and incubating non-qualified leads
  • Maintain critical dialogues with your prospects by delivering an event-triggered system with the right touch, and at the right time and channel
  • Centralize your marketing database by consolidating the myriad places customer contact, lead and customer data are stored
  • Create a dynamic marketing calendar that includes proposed and planned tactics around the globe
  • Create a central "financial system of record" for which ensures that everyone has an "up-to-the-minute" view of budgets, plans, and results
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