Retail

Retail marketing organizations face a unique set of operational marketing challenges. Your retail marketing promotions require coordination over an increasingly de-centralized geography. Tracking marketing investments and schedules at any level of granularity is a monumental and laborious proposition. Your retail marketing planning is highly dynamic and changes with the current weather and economic conditions. You need the agility to turn marketing 'on a dime' and adjust allocations quickly and effectively.

If you're like a growing group of savvy marketers from leading companies across the globe, you'll turn to Aprimo to get ahead of the pack. Here's a sample of what we've helped other leaders achieve.
  • Develop a planning environment to view promotions across brands
  • Provide a dynamic retail marketing calendar to give everyone an up-to-date picture of all retail marketing campaigns
  • Build a standard retail marketing planning process for approvals and management across all media types ensuring reduced cycle times and greater throughput
  • Manage the production of all in-store and point of sale material with best practice workflow templates and real-time role-based work tasks to deliver work to the right person at the right time
  • Manage and understand co-op spend as retailers work with partners to promote different mechandising products
  • Increase average sales transaction by delivering multi-channel campaigns and offers to your most valued customers
  • Deliver increased customer loyalty through targeted email and direct mail campaigns
  • Build relationships through multi-channel customer dialogues
  • Develop a circulation plan based for catalog and flyer distribution, then execute using highly sophisticated segmentation schemes
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