On-demand Webinars
Tracking and Measuring Marketing Innovation at Blue Cross Blue Shield of Florida
Carey Hepler of Blue Cross Blue Shield of Florida will talk about the value in tracking and measuring marketing innovation. Key points include:
- The challenges the innovation team faced
- How to gather and consolidate your company's ideas for improvement
- Why the team needed to consolidate this information
- The value or formatting and evaluating your company's ideas in a repeatable process
- The process for addressing this challenge and the value it brings to the organization
- Using improved reporting for your idea inventory and for your projects already in the pipeline
Aprimo Brand Content Management
Global branding has never been more important. Defining a brand architecture and executing it worldwide with consistency requires technology that provides efficient access to marketing’s assets, then empowers local marketers to leverage the brand in local markets. In this webinar, you’ll learn how Aprimo Brand Content Management software lets you go the extra step to personalize your collateral to the needs of individual distributors and end customers while maintaining brand consistency.
Duration: 40 minutes
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Aprimo Lead Management
Cultivating and distributing sales leads is one of marketing’s greatest conundrums. Sales needs to know which leads to pursue, marketing needs to decide which prospects to retain, and the sales pipeline needs to inform both teams of the lead status. In this webinar, learn how Aprimo Lead Management automates the lead lifecycle process and how sales teams or distribution networks can receive high quality leads that will deliver financial results.
Duration: 30 minutes
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Key Considerations for Selecting a Marketing Operations Solution
With the proliferation of new marketing channels, marketers are turning to technologies to help address the challenges of managing their business. But finding the right solution can be daunting if the organization is not focused on a complete vision. And because marketing is sensitive to technology, a wrong decision can cripple adoption, eliminating any benefits that were expected with the investment.
In this Aprimo webcast featuring Gartner, Gartner Vice President Kim Collins provides key considerations when selecting vendors to help your marketing organization, while Aprimo Product Marketing Director Wes Moore describes Aprimo’s solutions and discusses essential areas to address and the benefits of making this investment.
Duration: 30-minutes.
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Creating a Seamless Customer Experience across Offline and Online Campaigns
Moderated by AMA Online Marketing Manager Marla Chupack, this event features David Panek, Director Product Marketing for Aprimo, who shares industry insights and best practices for driving success in marketing organizations worldwide. Barry Parshall, VP Product, for WebTrends, provide specific examples of how the power of Aprimo and WebTrends can be used to drive rich customer experiences across direct mail, email and the web. In this webinar you will learn how to create a consistent and engaging experience for your customers through both traditional direct marketing channels and interactive channels as well as how to make web analytics actionable with your direct marketing campaigns, and how to deliver event-triggered campaigns leveraging web analytics.
Duration: One hour
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Driving Demand Creation with Marketing Technology
The core mission of a marketing organization is to create demand for the sales organization by harvesting leads into sales. Today’s competitive marketplace calls for a single, integrated technology platform that provides end-to-end marketing – from data management to segmentation to nurturing to lead management. The CMO, VP/director of marketing operations, field marketing, database marketing, IT liaison to marketing, and anyone involved in planning, managing, and tracking performance of business-to-business marketing campaigns should view this webcast. Duration: One hour.
Reducing Cycle Times in Marketing Operations
In today’s marketing environment, managing the production of thousands of jobs each year is incredibly challenging. There is constant pressure to produce more material faster without increasing headcount. And all the right people must approve the material before it goes out the door. This places a tremendous strain on the marketing operations team. The CMO, VP/director of marketing operations, VP/director of creative services, and anyone involved in managing the production of marketing programs and projects should view this webcast.
Duration: 30 minutes.
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Attainable Campaign Performance
Senior management of database marketing, marketing operations, IT, and anyone involved in planning, managing, and tracking performance of multi-channel marketing campaigns will learn how to successfully utilize campaign management software to accelerate marketing productivity and generate better returns for your company’s marketing campaigns.
Duration: one hour.
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Aligning Marketing Financial Management with Business Objectives
Marketing executives, controllers, and anyone responsible for marketing financial performance will learn how Aprimo enables you to gain real-time visibility and control of your marketing finances.
Duration: one hour.
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Aprimo, Gartner and Lending Tree team up to discuss best practices in multi-channel campaign execution
As marketing budgets tighten and campaign costs rise, more pressure is being placed on marketers to deliver successful multi-channel marketing campaigns for the greatest return on marketing investment.
Duration: 22 minutes.
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