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Webinars & Podcasts Hot tips on using technology to navigate change.
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Aligning sales and marketing The marketing world is undergoing revolutionary upheaval and change. Aligning sales and marketing is an imperative to compete in today's markets. There has been a lot written on aligning on lead management, but if you only align on leads you'll get a short-term win without the long-term results you need. Aprimo CMO Lisa Arthur, SiriusDecisions VP and Service Director Jonathon Block, and Deloitte Director of Operations, Sales, Marketing and Business Development Allen Stiles debate and discuss: - The real issues between sales and marketing
- The five steps to unite sales and marketing
- Real-life examples on getting united and staying aligned
Duration: One hour  Watch |
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Multichannel Campaign: Contact Sequence Testing Automate your campaigns and contact sequence, and optimize contacts between your campaigns. Aprimo gives marketers a tool to easily create and modify contact models in ways that support champion and challenger testing. Learn how integrated analytics take the guesswork out the process.
Duration: 41 minutes Watch |
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Visibility and Transparency with Lists, Calendar, and Reports Provide multiple levels of visibility and transparency into the dynamic world of marketing activities. With Aprimo, you can display marketing campaigns and activities on a dynamically derived marketing calendar with multiple views. Print and export lists of campaigns, projects, and emails. And create reports in a native wizard-based reporting tool. Duration: 25 minutes Watch |
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Qualification, Scoring, and Routing Ensure quality leads by using automated tools. With Aprimo, each lead generated is automatically scored according to action and timing. Marketing qualified leads are then accurately distributed and routed for additional follow-up within the Aprimo Lead Portal or an existing sales force automation (SFA) system. Duration: 14 minutes Watch |
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Increase Campaign ROI: Using Predictive Models for Customer/Prospect Targeting Use sophisticated data mining capabilities to create smarter campaigns. With Aprimo, campaign execution becomes an automated process of scoring customers, with a model that leads to much greater accuracy in scores. As a result, you can increase your productivity as well as the velocity of your campaigns. Duration: 17 minutes Watch |
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Decrease Marketing Production Cycles Through Automated Workflow and Project Management Reduce cycle times, eliminate bottlenecks, and get more done with less. Aprimo provides an electronic “job jacket” that manages all information associated with a particular job. And Aprimo’s automated workflow engine ensures that the right information will be collected from the right person at the right time, based on your key business rules.
Duration: 22 minutes Watch |
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Improve Offer and Treatment Effectiveness Reporting and Visibility Take an in-depth look at how Aprimo helps you close the loop to identify winners and losers from your A/B offer testing. Aprimo Enterprise provides rule management applications combined with robust reporting and dashboard technology. You can report from cell matrix and offer data for cost and revenue as well as response rates. Duration: 26 minutes Watch |
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Expense Tracking and Reconciliation Track, manage, and report on expenses at the program and activity levels. With Aprimo, you can link these expenses to corporate financial systems to provide real-time, purpose-driven incorporation and alignment to the enterprise spend. Expense reconciliation provides your marketing team with corporate governance tools to facilitate compliance, authorization, and measurement of the marketing spend.
Duration: 18 minutes Watch |
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Increase Response Rates by Refining and Improving Creative and Messaging Related to Marketing Offers Use reports and dashboards to gain insight into how well your offers and treatments are performing within your segments. Aprimo helps you adjust your dialog with customers to ensure you get higher response rates. You can also look at ROI and other key performance indicators in easy-to-understand graphical dashboards. Duration: 14 minutes Watch |
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Managing the Marketing Sub-Ledger Benefit from comprehensive, real-time financial visibility into your marketing spend. Aprimo provides a budget and planning cycle, offers a spending forecast with reviews and approvals, and tracks changes to the forecast over time. Once you put your plan into action, Aprimo manages the actual spend back to forecast and can alert you to potential overages.
Duration: 20 minutes Watch |
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The Current and Future State of Campaign Management Software Stephen D. Belcher, Ph.D., director of product marketing for Aprimo Direct Marketing, discusses his views on the campaign management market in a podcast that also features Adam Sarner, a Gartner research director.
They’ll discuss: - Evolving characteristics of multichannel campaign management
- How businesses can benefit from multichannel campaign management
- How businesses are using multiple channels within their marketing campaigns
- How marketers are using e-marketing interactions to engage their customers
- The features that are making campaign management solutions easier to use
Duration: One hour Watch |
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Beyond Email Blasts: Increasing Reach and Response with Digital Marketing Technologies Learn how marketers such as GameStop leverage the power of digital marketing initiatives such as targeted emails to drive positive ROI and cost savings. Moderated by the AMA, this webinar is presented by Haresh Gangwani, Aprimo’s vice president for multichannel campaign management, and Curt Burgess, director of online operations for GameStop. Duration: 34 minutes Watch |
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Tracking and Measuring Marketing Innovation at Blue Cross Blue Shield of Florida Discover the value of tracking and measuring marketing innovation. Carey Hepler of Blue Cross Blue Shield of Florida (BCBSF) will discuss: - The challenges the BCBSF innovation team faced
- How to gather and consolidate your company's ideas for improvement
- How to format and evaluate your company's ideas in a repeatable process—and the value of doing so
- How to use improved reporting for your idea inventory and for projects already in the pipeline
Duration: One hour Watch |
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Aprimo Brand Content Management Global branding has never been more important. Defining a brand architecture and executing it worldwide with consistency requires technology that provides efficient access to marketing assets, then empowers local marketers to leverage the brand in local markets. Learn how Aprimo Brand Management software lets you personalize collateral to the needs of individual distributors and customers while maintaining brand consistency. Duration: 40 minutes Watch |
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Creating a Seamless Customer Experience across Offline and Online Campaigns Learn how to create a consistent and engaging experience for your customers through both traditional direct marketing channels and interactive channels. You’ll also learn how to make web analytics actionable with your direct marketing campaigns, and how to deliver event-triggered campaigns leveraging web analytics. This webinar is moderated by AMA Online Marketing Manager Marla Chupack and features David Panek, Aprimo’s director of product marketing, and Barry Parshall, vice president of product strategy at WebTrends. Duration: One hour Watch |
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Driving Demand Creation with Marketing Technology Today’s competitive marketplace calls for a single, integrated technology platform that provides end-to-end marketing – from data management to segmentation, nurturing, and lead management. That’s why this webinar is a must-see for CMOs, directors of marketing operations, field and database marketing teams, IT liaisons to marketing, and anyone else involved in planning, managing, and tracking the performance of business-to-business marketing campaigns.
Duration: One hour Watch |
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Reducing Cycle Times in Marketing Operations Managing the production of thousands of jobs per year is incredibly challenging. There’s constant pressure to produce and approve more material in less time, without increasing headcount—all of which places a tremendous strain on the marketing operations team. Anyone involved in managing the production of marketing programs and projects should view this webcast for tips on reducing cycle times. Duration: 30 minutes Watch |
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Attainable Campaign Performance Learn how to use campaign management software to accelerate marketing productivity and generate better returns for your company’s marketing campaigns. This webinar will be most helpful to senior managers of database marketing, marketing operations, IT, and anyone else involved in planning, managing, and tracking performance of multi-channel marketing campaigns. Duration: One hour Watch |
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Aligning Marketing Financial Management with Business Objectives Learn how Aprimo enables you to gain real-time visibility and control of your marketing finances—without straying from your business objectives. This webinar will be most helpful to marketing executives, controllers, and anyone else who is responsible for the financial performance of the marketing organization. Duration: One hour Watch |
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Gaining Efficiencies in Marketing Operations and Compliance When you’re facing a shrinking operations budget and intense pressure to become more efficient, you must find ways to streamline your marketing operations. Learn how Rebecca Burnett of MedImmune and Richard Von Culin of Boehringer Ingelheim gained efficiencies in marketing operations and compliance—and find out how you can do the same. Duration: One hour Watch |
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