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Aprimo EMEA appoints new Vice-President and new Director of Marketing
Board level appointments at Aprimo to drive European growth
December 19, 2007 – Aprimo, a global provider of Enterprise Marketing Management (EMM) software, today announced the appointment of Jean-Jacques Vossen as the new vice-president for EMEA and David Arrowsmith as the new director of marketing for EMEA. Together they will drive growth in emerging markets, whilst building on the momentum and success in established European markets.
Jean-Jacques Vossen brings a total of 22 years of sales and marketing experience in the enterprise software sector, spanning CRM, Enterprise Content Management, and Digital Asset Management, and brings with him a track record of a string of successes in his native Benelux region, as well as further afield. Prior to joining Aprimo, Vossen spent five years as vice-president of Sales EMEA with marketing software provider Epiphany, where he managed the company’s launch into the Benelux region.
New EMEA director of Marketing, David Arrowsmith, brings with him his strong software marketing background and a passion for customer experience excellence. Arrowsmith joins Aprimo from Business Intelligence software producer, SAS, where he headed Customer Insight marketing strategy for UK and Ireland, launching SAS for Customer Experience Analytics and driving their MSP (Marketing Service Provider) initiative.
Together Vossen and Arrowsmith are perfectly matched to drive Aprimo’s growth in key EMEA markets as they are keen to make their shared vision of more effective and successful marketing a reality for marketers across the territory.
Vossen comments, “I am passionate about marketing and about working with global organisations and their marketers. Embarking on this journey with Aprimo is very exciting and I look forward to replicating the company’s success in new markets. We are very privileged to work with such a high-end business application that can solve our client organisations’ marketing issues. Making clients successful is what makes us successful.”
Arrowsmith adds, “It is an exciting time for Aprimo and for marketing as a business function. The software we provide is the just the beginning. By adding the element of measurability, marketers can demonstrate the value of marketing to the business, create more effective marketing programs and make better informed business decisions. Aprimo customers know that as an organisation we have a deep understanding of marketing, and we work with marketers to enhance their capabilities.”
Bill Godfrey, CEO of Aprimo, comments, “We are delighted to welcome both Jean-Jacques Vossen and David Arrowsmith to Aprimo. They are here to grow an already strong and experienced team of business professionals who have achieved double digit year on year growth for the company in EMEA, for which I would like to thank them. Jean-Jacques and David bring knowledge and professionalism certainly, but it is their collective passion for all things marketing that makes them such an asset to the
Aprimo team.”
About Aprimo
Aprimo is a leading provider of marketing software and services that enhance the productivity and performance of marketing organisations. Aprimo’s integrated suite of applications, Aprimo Enterprise, improves alignment across the Marketing Value Chain (the business processes that connect corporate, brand, field marketing, and external marketing suppliers and agencies) and enables the execution of multi-channel marketing campaigns. Aprimo Enterprise is based on the Enterprise Marketing Backbone, Aprimo’s innovative service oriented architecture (SOA), which eliminates marketing as an island of information within the enterprise. Aprimo provides solutions primarily to large enterprises and medium-sized businesses worldwide, including AT&T Inc., Bank of America, N.A., Capital One Services, Inc., The Home Depot U.S.A. Inc., Honda Motor Europe Ltd., Intel Corporation, Merck & Co., Inc., Nestlé S.A., Toyota Motor Corporation and Warner Bros. Entertainment, Inc. For more information visit www.aprimo.com.
For further information, please contact:
Andrea Gissdal/ Laura Munns
The itpr Partnership
t: +44 (0)1932 578800
f. +44 (0)1932 578801
andreag@itpr.co.uk
www.itpr.co.uk
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