Aprimo News
For more information, contact:
Aprimo Professional Marketing Resource Management integration now available on salesforce.com's AppExchange
Salesforce.com customers can now deploy integration to Aprimo Professional directly within Salesforce for improved connection between sales and marketing teams
SAN FRANCISCO – Salesforce.com’s Dreamforce Conference – September 17, 2007 –Aprimo today announced the availability of Aprimo Professional Marketing Resource Management (MRM) integration for salesforce.com's AppExchange. Aprimo Professional is the leading on-demand application purpose built to meet the needs of departments and the mid-sized enterprise. The connection between these two applications allows salesforce.com customers to access the marketing calendar and electronic collateral materials as well as issue form-based requests to the marketing department directly from within a tab of Salesforce. Built using salesforce.com’s Force.com platform, the Aprimo Professional integration is immediately available for test drive and deployment on the AppExchange directory at http://www.salesforce.com/appexchange.
The integration between Aprimo Professional and Salesforce brings together two on-demand products that address needs for coordinating and communicating between marketing and sales. Aprimo Professional provides MRM functionality for managing the campaign planning and operational processes such as production workflow, project management, financial management, digital asset management and creative review and approval. The workflow between these products will allow the sales channel to submit activity requests to marketing as well as access the marketing calendar and marketing collateral directly from within the Salesforce interface. This capability is available as standard functionality in the Aprimo Professional product.
“Aprimo Professional’s portal environment provides an easy-to-use, self-serve environment for the sales channel," said Jeff Chamberlain, director of marketing for Aprimo Professional. "Having access to the marketing calendar and key marketing materials from within Salesforce will facilitate moving customers through the funnel, and having integrated job request submission and tracking will greatly enhance collaboration between sales and marketing to accelerate time-to-market. By integrating with Salesforce Marketing and CRM applications via the AppExchange, we provide major new capabilities to the leading SFA platform.”
“Thousands of customers are using the AppExchange as a marketplace to find additional applications that extend the benefits of on-demand throughout their enterprises,” said George Hu, Chief Marketing Officer, salesforce.com. “Customers can quickly extend their Salesforce Marketing applications with Aprimo MRM functionality to improve marketing operation and processes.”
Force.com Platform and the AppExchange
Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.
The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.
About Aprimo, Inc. and Aprimo Professional
Aprimo is a global leader in providing software that accelerates the productivity of marketing. We automate the business processes that connect marketing with suppliers, agencies, and business stakeholders, thus enabling the execution of powerful marketing programs across multiple channels.
Aprimo empowers the world’s leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Johnson Bank and Johnson Insurance, Toyota, Time Warner Cable and Warner Bros.
Aprimo Professional is the fastest growing midmarket and departmental solution for marketing resource management. Aprimo Professional is accelerating marketing productivity for TIBCO, Envision EMI, Johnson Financial and COLT Telecom. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit www.aprimo.com.
Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.
Read how leading brands are using Aprimo to accelerate their marketing productivity.
Walk through our product modules to see how we can address marketing challenges.
See presentations of Aprimo Marketing software in action.