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ABERDEEN REPORT FINDS COMPANIES USING MARKETING AUTOMATION TECHNOLOGIES ARE MORE LIKELY TO IMPROVE DECISION MAKING QUALITY AND TIMELINES
INDIANAPOLIS (August 27, 2007) – Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM), announced the availability of “Success Strategies in Marketing Automation,” a report on marketing automation technologies conducted by Aberdeen Group, a Harte-Hanks Company. Aberdeen surveyed more than 200 organizations with the objective of identifying how top performing organizations utilize marketing automation technologies to accomplish superior performance.
The report found that 58 percent of “Best in Class” organizations use marketing automation technologies, and are realizing increased annual revenue year over year, increased return on marketing investments year over year, decreased marketing spend year over year and achieve greater than 100 percent return on a “typical” marketing campaign more often than those not using marketing automation applications.
“In an era where marketers are being held accountable for every dollar spent, automating the process helps to track and manage where the money is going, and where it is making an impact,” said Michael Emerson, CMO of Aprimo. “Marketers should be embracing this technology, as it allows them to demonstrate to the company’s stakeholders that the marketing budget is a necessity that ends up paying for itself.”
Aprimo’s customers are ensuring that they get the most return on their marketing investment through the use of Aprimo Enterprise, Aprimo’s flagship Enterprise Marketing Management (EMM) suite. To meet business users’ needs, Aprimo Enterprise delivers a complete solution for EMM, including:
- Planning & Financial Management
- Production Management
- Asset Management
- Enterprise Campaign Management
- Marketing Performance Management
- Technology and Tools
These tools provide insight into the marketing process for both marketers and a company’s executives, and allow marketers to better budget, manage and track marketing spend, and make adjustments in an agile manner to ongoing marketing campaigns.
To obtain a complimentary copy of the report, please click here.
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About Aprimo
Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo is an integrated Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo’s technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.
Aprimo products empower the world’s leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and agencies, including Bank of America, Cingular, Home Depot, Johnson Bank and Johnson Insurance, Toyota, Time Warner Cable and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit www.aprimo.com.
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