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APRIMO SELECTED AS MANAGEMENT PLATFORM FOR PHARMACEUTICAL MARKETING PLANS
INDIANAPOLIS (July 30, 2007) – Aprimo®, Incorporated, a global leader in Enterprise Marketing Management (EMM), announced today that Amylin Pharmaceuticals, Inc. has selected Aprimo Enterprise™ to assist in the execution and implementation of the organization’s marketing plans.
The life sciences industry is extremely complex, with numerous government, business and consumer agencies providing strict regulations to the way in which drugs are marketed. Therefore, it is of utmost importance that the marketing spend is tracked and results are closely monitored to ensure that they are making the most impact and in line with industry regulations.
Amylin, a successful, expanding company in a highly competitive industry, faced a traditional marketing challenge for many companies in a high growth phase – being able to improve its efficiencies and rapidly and strategically deliver an increasing number of marketing programs.
Amylin selected Aprimo Enterprise due to its depth of experience in the pharmaceutical industry. The Aprimo system will assist Amylin in its brand planning process, including providing visibility to the financial aspects of the marketing process so that executives have a clear picture of how and where marketing dollars are being spent.
“We’re excited to be working with a growing enterprise such as Amylin,” said Bill Godfrey, chairman and CEO of Aprimo. “Aprimo Enterprise is perfectly suited for enabling brand and creative teams to work in a collaborative and cooperative manner, in addition to working seamlessly between compliance, regulatory and legal departments.”
About Aprimo
Aprimo is a global leader in providing software that accelerates the productivity of the entire marketing department. Aprimo delivers integrated Enterprise Marketing Management (EMM) products for leading marketing organizations around the world. Aprimo’s technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.
Aprimo empowers the world’s leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Johnson Bank and Johnson Insurance, Toyota, Time Warner Cable and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit www.aprimo.com.
Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.
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